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What the 60% of Employees Who Value Comfortable Workspaces are Looking For

by | 2 minute read

About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18-34.

These findings suggest that workspaces, including traditional offices, coworking spaces, coffee shops and other public work areas, benefit from finding ways to bring their young employees together. While Generation X and baby boomers also value community, they don’t prioritize it at the same level as their younger coworkers.

Luckily, according to AudienceSCAN, 25.6% of Office Furniture/Workstation Decision Makers are ages 25 to 34 and fall within the millennial generation.

Stylish, Pleasant-Looking Workspaces Are Valuable to Employees

The top quality that employees want in their physical surroundings is a pleasant, comfortable workspace. More than 3 out of 5 office workers (61%) want their workspaces to look and feel good.

When workers have access to space they find agreeable and cozy, they’re able to concentrate better and think more positively about the work they do.

“The state of my environment subconsciously influences my mood for the day and my productivity,” says Sarah Mitchell, a child sleep consultant who frequents coworking spaces, coffee shops, and libraries.

Office Furniture/Workstation Decision Makers value the same feelings in their personal lives. According to AudienceSCAN, 48.4% of these consumers want to buy things this year that help them feel comfortable, 34.5% want to buy things that help them feel relaxed and 27% want things that help feelings of productivity.

Lots of natural lighting, biophilic design, up-to-date fixtures and furniture, and enough room to fit all workers are all ways to make a workspace an attractive place to be.

Office Furniture/Workstation Decision Makers are on the lookout for sales when planning purchases and 25.4% believe TV is the best place to find them, according to AudienceSCAN. Within the past year, 59.9% of these consumers were inspired to take action by a TV commercial. About 54.1% also like to use their mobile devices to watch online or streamed videos and are 13% more likely than other adults to take action after seeing a pre-roll video ad.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.