SALESFUEL TODAY

77% of Pet Owners Rely on Pet Boarding Services

by | 3 minute read

“Holiday time means gathering friends and family and increasingly that includes the family pets. But that can mean drama for both the pet owners and their hosts if rules and responsibilities aren’t clearly laid out. Ipsos polled 1,003 Americans on their attitudes about whether they allow friends and family to bring pets to their homes, how they’ll travel or not with pets and how pet owners accommodate their pet needs in other people’s houses.”

“Among the top results, nearly two in five pet owners say traveling with their pets sometimes cause conflict with friends or family they’re visiting and 40% of people say if a guest’s pet misbehaves, they will ask them to leave. One in five pet owners will decline an invitation if they can’t bring their pet.”

If choosing to board their pets, most Pet Boarding Customers want to make sure they’re leaving their fur babies at good businesses. According to AudienceSCAN, within the last six months, 66.1% of Pet Boarding Customers used a search engine to research a product they were considering for purchase. They were probably using the preferred search engine of 92.6% of these consumers: Google. However, only 22.5% will go past the first page of results.

“These are findings from an Ipsos poll conducted December 13 and 14, 2018. For the survey, a sample of 1,003 adults age 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 296 respondents aged 18-34, 346 respondents aged 35-54, 361 respondents aged 55+. 652 respondents have pets.”

Please indicate if each of the following are True or Not true, thinking about traveling and pets:

Total true

Base: Respondents who have petsTotal(N=661)
I will board or get a sitter for my pet if it’s not welcome or I can’t travel with it77%
I will stay in a hotel to be able to bring my pet50%
Traveling with my pets sometimes cause conflict with friends or family I’m visiting39%
I try to always travel with my pets33%
I will decline an invitation if I can’t bring my pet21%
I have called an animal a support animal to get it on a plane.13%

I try to always travel with my pets

Total
True33%
Not true67

Traveling with my pets sometimes cause conflict with friends or family I’m visiting
 

Total
True39%
Not true61

I will stay in a hotel to be able to bring my pet
 

Total
True50%
Not true50

I will decline an invitation if I can’t bring my pet
 

Total
True21%
Not true79

I will board or get a sitter for my pet if it’s not welcome or I can’t travel with it
 

Total
True77%
Not true23

Pet boarding businesses can promote themselves to Pet Boarding Customers many ways. Last year, according to AudienceSCAN, 60% took action after receiving an email ad and 49.9% were driven to action after either receiving an ad via text or seeing an ad on their mobile smartphone apps. They’re also 34% more likely than other adults to click on text link ads on websites and 49% more likely to find advertising on social networks useful to them. Also within the last year, 57% were driven to action by newspaper ads and 44.6% took action after seeing outdoor or billboard ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.