U.S. vinyl sales trump ad-supported Spotify, YouTube and Vevo revenues combined, according to John McCarthy in The Drum. Vinyl made up a third of all physical music sales in the first half of 2015 in the U.S. Where vinyl sales raised $222 million, ad-supported music services only contributed $163 million.

Notably, vinyl sales generated more revenue for artists than free versions of Spotify, YouTube and Vevo combined, according to research from the Recording Industry Association of America.

“Where vinyl sales raised $222 million, ad-supported music services only contributed $163 million,” McCarthy wrote. “The resurgent analogue format saw sales rise by 52%, providing the only growth in physical media as CD sales continue to shrink to two-thirds of the market.”

“On the whole however, revenues from music streaming services surpassed $1 billion for the first time, growing 23% in 2015 to $1.03 billion. Paid subscriptions raised $477.9 million, substantially more than ad-supported services.”

Could it be the nostalgia that Generation X feels for the ’80s is contributing to selling more records? Or are record sales spiking because hipsters are making them cool again? Whatever the reason, it can’t hurt to market to EVERYONE who loves the 1980s! And AudienceSCAN has the data on them! 32.9% of Americans said ’80s hits are their favorite types of music. You should know that a quarter of this audience has visited the website of a local newspaper and a local TV station’s website in the past 30 days. 13.5% learn about nearby concerts, shows and events from the radio.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.