SALESFUEL TODAY

Acquiring and Keeping Online Customers

by | 1 minute read

The widely reported 17% increase in 2008 online sales will be driven, to some extent, by the right kinds of marketing. How are online retailers spending their marketing budgets? A recent report by Shop.org indicates that retailers are allocating some of  their budgets as follows:

  • Customer acquisition 53%
  • Customer retention 21%

The top methods used to acquire new customers include:

  • Paid search 35%
  • Organic (free) search 18%
  • Affiliate programs 7%
  • Email marketing 7%

The top method used to generate sales from existing customers is email.

What media mix have you been recommending to your online clients?

Source:

Direct Magazine release, April 2008

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Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
April 30, 2008 Digital+Technology Tags: