“In most businesses, having a drink after work might happen at an occasional happy hour. But for the most part, revelry that includes alcohol is reserved for special occasions. However, in the restaurant industry, post-shift drinks are often the norm, and some restaurants even allow staff to have a drink from the bar after their shift is over. Camaraderie aside, itÛªs a practice that can become a problem.”
“Chef Scott Magnuson of The Argonaut, a gastropub close to Capitol Hill in Washington, D.C., knows first-hand the dangers of alcohol and drug addiction,” Korsha Wilson wrote in FSR Magazine’s “Overcoming Addictions.”
“After helping open the restaurant, Chef Magnuson became addicted to drugs and alcohol, sometimes using both while working his shifts. After becoming increasingly dependent on controlled substances, he realized he needed to seek help and entered a three-week inpatient rehab program for drug and alcohol addiction.”
ÛÏWhen I got out of treatment, they told me IÛªd have to leave the restaurant industry, and that scared me,” Chef Magnuson says. ÛÏIt seemed like there was nowhere for people who were working in restaurants and dealing with addiction to turn to.”
“To help fix that, he and his wife, Shaaren Pine, started a nonprofit organization called Restaurant Recovery. It helps restaurant workers pay for inpatient rehabilitation services for drug and alcohol addiction.”
“This culture of alcohol and drug use in restaurants has existed for decades and, in 1993, the University of Nevada at Las Vegas conducted a study on drug abuse that highlighted the prevalence of the problem,” Wilson wrote. “The study focused on inpatient and outpatient substance-abuse programs at hospitals in Nevada, Texas, and Colorado. It found that one-third of the patients surveyed worked in the hospitality industry.”
“However, the study did not explore the unique characteristics of restaurant culture that make work both physically and emotionally taxing. Restaurant Recovery aims to shed light on this culture as a way of promoting awareness about addiction in the industry.”
Your local addiction treatment centers can advertise to those working and struggling in the restaurant/bar hospitality industry specifically. AudienceSCAN reported that 1.4% of U.S. adults plan to enter and pay for drug/alcohol/gambling/other addiction treatment (for themselves or family members) in the next 12 months. Try reaching these people in need through mobile smartphone app ads or text message ads, because 47% of Addiction Treatment Patients took action after receiving them in the past 30 days. Outdoor ads/signs/billboards should prove effective also: 72% took action after seeing them in the past year.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.