Are These On Your Bookshelf?
Over at The Sales Blog, there is a list of the “Five Books Every B2B Sales Rep Must Read.” Blog author S. Anthony Iannarino gives his own personal list of what he feels is vital literature for the industry. The following are his five picks, and click here to read his reasoning behind the choices. Did he select the best of the best? Has a must-read been left off of the list?
- “SPIN Selling” by Neil Rackham.
- “Major Account Sales Strategy” by Neil Rackham
- “Achieve Sales Excellence” by Howard Stevens
- “What the Customer Wants You To Know” by Ram Charan
- “Mastering the Complex Sale” by Jeff Thull