Shawn Abramowiitz, a local sales manager at KESQ in Palm Desert, knew he was in for an uphill battle when he began working with a small HVAC company. The SoCal market heavily favored the nationally-known brands, and so persuading area residents to make a change would require a top-notch ad campaign.
Kelsey Billings (Baker) recognized when she started her new role as an Account Executive for Florida Today that she had to utilize all the sales tools available to succeed in her new role. Luckily, the recent college graduate had done her homework and enlisted the help of AdMall.
Haley Smith had only been using AdMall for a few months since starting work at KMBC-TV, Kansas City, when she did what any good account executive would do: she put her head to the grindstone and started making calls.
Doug Gibson was tasked with working with an RV dealership to come up with an effective marketing campaign, but with the knowledge that the family-owned and operated business had never once bought advertising.
The sales process can be a long and arduous journey. Depending on the situation, what might start with a prospecting call in February could easily not close until March of the following year. With that kind of time spent, there’s nothing more frustrating than getting 99% of the way through a sale, only to watch it fall apart at the last minute.