Just outside the Rochester, NY metro area, a mom and pop style auto dealership was starting to lose its foothold. Although the company had been in the family for generations, a crop of larger dealers had moved in to the area and was siphoning a lot of business.
When making sales calls, reps are no strangers to the phrase “cutting costs.” And Desert Sun media sales strategist Lindsay Ortiz was no exception when calling on a local car dealership. The dealership was doing just that, after having recently let go of the marketing agency handling all of its co-op approvals and submissions.
Multimedia Marketing Consultant Melissa Hubbard was well into her tenure at the Times Herald when she came across a local business owner looking to branch out from oil change shops into the culinary world.
Sometimes it (literally) pays not to give up. For Eric Grover, an Account Manager for the Milwaukee Journal Sentinel, that meant going back time and again to the same local wine and spirits store in the hopes of changing their mind. The owners, “a couple of old-school guys,” had never run a digital campaign before and were reluctant to buy into Grover’s pitches.
Timing is everything. Sarah May, a marketing strategist for Smart.Market, recently experienced this firsthand. Earlier this year, while reading an “AdMall Minute” email, May took note of a consumer trend story about working with limousine companies during prom season.
Tisha Vigliaturo, an account executive for Viamedia-Kansas City, was not only new to using AdMall, she was also completely new to media sales. So it was a bold move when, having only been on the job a couple months, she decided to approach a local Kansas City attorney about just that.
Shawn Abramowiitz, a local sales manager at KESQ in Palm Desert, knew he was in for an uphill battle when he began working with a small HVAC company. The SoCal market heavily favored the nationally-known brands, and so persuading area residents to make a change would require a top-notch ad campaign.
Kelsey Billings (Baker) recognized when she started her new role as an Account Executive for Florida Today that she had to utilize all the sales tools available to succeed in her new role. Luckily, the recent college graduate had done her homework and enlisted the help of AdMall.
Haley Smith had only been using AdMall for a few months since starting work at KMBC-TV, Kansas City, when she did what any good account executive would do: she put her head to the grindstone and started making calls.
Doug Gibson was tasked with working with an RV dealership to come up with an effective marketing campaign, but with the knowledge that the family-owned and operated business had never once bought advertising.
The sales process can be a long and arduous journey. Depending on the situation, what might start with a prospecting call in February could easily not close until March of the following year. With that kind of time spent, there’s nothing more frustrating than getting 99% of the way through a sale, only to watch it fall apart at the last minute.