Name recognition goes a long way and will attract customers far and wide. So how can smaller, local businesses hope to compete? Jordan Estes, of the Statesville Record and Landmark, had this question on her mind when she approached a motorcycle dealer in his town. The owner had been losing clients to big box retailers in the area, but Estes had a plan.
Danielle McNeely, of the Statesville Record & Landmark, was doing her due diligence as a salesperson when she happened upon an unexpected sales opportunity with a local civic center.
Hi, I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.
Account Executive Danielle Bernard, of the Hickory Daily Record, understands the importance of standing out, especially when many similar businesses compete on the same playing field. Such was the case for a local family-owned funeral home that just couldn’t seem to break away from the pack.
When a small business goes through a dry spell, it oftentimes just takes the right person to come along and dust off the cobwebs. Meet Michelle Rutledge. The Journal Star representative likely had cleaning on the brain when she approached a local HVAC dealer that was stuck in a rut.
Closing a deal isn’t the end of a sales relationship. A good relationship can last for years, with needs and opportunities evolving as the market does. And so, when Tiffany Marchand, of the Tri-County Times, discovered co-op advertising dollars for one of her current clients, she picked up her phone right away.
Jordan Estes has only been in media sales for a year and a half, but he already has a good grasp of the industry. Recently, he took his talents to a financial planner in the area who had been struggling to make a name for himself in the local market.
In this episode of the Sell Smarter podcast we give advice for smarter customer loyalty development.
Having word-of-mouth credibility on your side is invaluable for a small business. Building that kind of trust and credibility in one’s market is no easy feat, and it’s what keeps people coming back time and again. But in a digital era of online marketing, consumers are making more decisions based on what they see on their computers and smartphones and fewer based on what they find out in face-to-face interactions.
Closing a sale is challenging enough. But reselling to a former client who hasn’t bought in more than two years? Now, that requires something extra. But for Sales Executive Pamela LaPierre, of WSBT-TV in Mishawaka, Indiana, the payoff was worth the added effort. The 25-year veteran of media sales had not only her experience to rely on, but she also had been using AdMall for half that time. And so, she was more than prepared when it came time to meet with a local home maintenance business.
Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.
Danielle McNeely is so stranger to success. The Multi-Media Specialist from The Statesville Record & Landmark has used AdMall to close many sales since she started selling advertising in the fall of 2017. So, when a local animal hospital called her to purchase print advertising about their company’s name change, McNeely didn’t see it as a simple sale.