Author: Courtney Huckabay

Rock-Climbing

U.S. Climbing Industry Reaches New Heights: Sales Rise from Inside

The urbanized and less-traditional camping phenomenon has made its way into the U.S. climbing market. Beyond the mountains, increasing popularity of indoor climbing has sparked new interest in the activity, helping the industry to grow by 13 percent in the 12 months ending January 2017, according to global information company The NPD Group. The industry has grown its sales by $52.9 million since 2014, reaching a four-year high of $175.5 million.

SUV

Dealers to Appeal to SUV Shoppers with Fuel Efficiency

Consumer Reports spotlights the top most fuel-efficient SUVs based on the overall fuel economy test results, omitting electric vehicles. “Many SUVs now have fuel economy on par with large sedans,” Jeff Bartlett writes. “Not surprisingly, there are hybrids and diesel SUVs leading several key categories, but as you’ll see, the most fuel-efficient SUVs are hybrids and small models with regular gasoline engines.”

Forest Bathing - Blackberry Farms (Photo Credit Rau)

Wellness ‘Retreatments’ Trending in Travel

“Next-gen wellness retreats want to add stamps to your passport!” Well + Good reports. “Wellness travel’s always been a thing, but now curated experiences developed by leading wellness insiders and top tier fitness instructors are trending—and retreats are getting more sophisticated as a result.”

Netflix-Streaming-DVR-Watching-VOD

54% of U.S. TV homes have Netflix, versus 53% with DVR

New consumer research from Leichtman Research Group, Inc. found that 82% of U.S. TV households have a DVR, get Netflix, or use on-Demand from a cable or Telco provider — with 30% of households using two of the services, and 14% using all three.

online-video-mobile-watching

Targeting Online Video Watchers with 2017 Trends

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers. Here are some highlights.

ballet-performing-arts-dance

Growing Attendance for Ballet, the Performing Arts

Audiences for major art forms ranging from opera to ballet are aging, creating fears of empty seats and depleted coffers in the future. But a synthesis of market research conducted for 25 performing arts organizations that are part of a Wallace Foundation initiative offers clues that might help change this picture.

aerobics-fitness-class-members-working-out

6 Trends in Aerobics, Fitness Classes

The writers at PopSugar are seeing some trends emerge in fitness, giving a solid indication of what kinds of workouts are going to be super popular in 2017. And while they don’t see fitness class members’ favorite bootcamp or cycling classes losing any momentum, there are some up-and-comers that will totally dominate in 2017.

St.-Patrick's-Day-Bar-Patrons-Green-Beer

St. Patrick’s Day Spending to Reach Highest in Survey History

Americans will spend more than ever as they put on their favorite green outfits to celebrate St. Patrick’s Day this year, the National Retail Federation said. According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for St. Patrick’s Day is expected to reach $5.3 billion, an all-time high in the survey’s 13-year history.

fireworks

Trends for Fireworks: More Sparkle, Less Bang

Some fireworks shows designed to please the eyes without pummeling the ears are catching on across the globe as a new trend. In parts of Europe, quiet fireworks displays have grown increasingly common. In Britain, venues close to residents, wildlife or livestock often permit only quiet fireworks.

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