Author: Courtney Huckabay

America is the Land of Milk and Honey – and Coffee Shops

Java, cuppa Joe, go juice, hojo, or whatever one wants to call coffee, a ready-made cup of it is not far from reach for the majority of U.S. consumers. In addition to coffee served at restaurants and other foodservice outlets, there are 33,129 gourmet coffee shops in the U.S., a 2 percent increase in units from last year, based on a recent restaurant census conducted by The NPD Group.

Respect is Key to Improving Office Communication

In our professional development journeys, we’re always thinking about improving our communication, right? Hint, hint. Even if you feel like you have open channels among your fellow office mates, you could always make your communication skills stronger. Or, what if (eek! gasp!) your communication is not as good as you think it is?

As Millennials Age, They Are Choosing the Suburbs Over Urban Neighborhoods

Almost half of millennial homeowners live in the suburbs, and the majority stay in the same city when they buy a home, revealing their home-buying preferences now that they are the largest generational group in the housing market.

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VIDEO! 2018 Forecasting, Media Time on Mobile, Wrecking Roadblocks

This month we learn about: how marketing budgets will increase in 2018, digital media time on mobile, and besting the receptionist roadblock

Juicing Options Overflow in Best Cities for Vegetarians

People choose to adopt plant-based diets for various reasons, some ethical, others health-related. According to a 2016 Harris Poll commissioned by the Vegetarian Resource Group, approximately eight million U.S. adults are vegan or vegetarian. And this group is leading the trend in juice bars and smoothie shops opening across the nation.

What You Can Learn from Those Old GoDaddy Spots

Remember those terribly over-sexualized Super Bowl commercials that had absolutely nothing to do with domain names? Katee Van Horn is working hard to help us all forget them. As GoDaddy’s Vice President of Global Engagement & Inclusion, she’s been instrumental in affecting change in marketing campaigns to reflect the kind of business GoDaddy really is.

Seniors Bridging the Digital Divide Despite Doubters

Mobile devices have rapidly become one of the most common ways for Americans to get news, and the sharpest growth in the past year has been among Americans ages 50 and older, according to a Pew Research Center survey.

It’s True: Wine Shop Customers Pick Pretty Labels

“Whether consumers are riding the rosé wave or enjoying varietals like chardonnay, merlot or cabernet sauvignon, one thing is for certain: Label design is a key purchase driver in an increasingly crowded wine market,” according to Nielsen research. “With so many options at consumers’ fingertips, wine manufacturers and retailers need to understand the factors that influence wine purchase decisions.”

Top Five 2018 Experiential Travel Trends in Glamping

Over the last decade and more, the glamourous camping or “Glamping” trend has grown up and graduated to its own category of travel. Through a host of informational sources, online search data and consumer response, the team of experts at GLAMPING.COM have distilled their predictions on the top glamping travel trends – or continued growth interest areas – for 2018.

Are You Applying UX Principles to Your Life? (You Should)

I sat in on Breonna Rodriguez’ keynote address at the Columbus Women in Digital Annual Conference and I’d like to share some of her ideas on personal and professional growth. As a lead digital designer for Sesame Street and a digital entrepreneur, she has a cool twist on the user experience model. She spoke on: The UX of your life: Avoid your pitfalls and conquer life with confidence.

8 Out of 10 Shopping for Vehicles with Apple CarPlay

A new report from the In-vehicle UX group at Strategy Analytics “Consumer Interest for In-Car Smartphone Mirroring is Almost Universal”, surveying consumers in the U.S., Western Europe and China, has found that an increasing number of consumers feel that smartphone mirroring systems such as Apple CarPlay, Android Auto, and Baidu CarLife will be a “must-have” when purchasing their next vehicle and moreover, are willing to pay for them at almost any reasonable price point.

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New Video! Comcast Spotlight AE Uses Account Diagnosis to Land $48,000 Contract

Comcast Spotlight Account Executive Ana Jimenez connected with a K-eighth grade private school in Monterey, California that had just been acquired by a new owner. Learn how she landed a $48,000 contract with this account using AdMall’s Local Account Intelligence Report and Account Diagnosis tool.

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