Author: Jeffrey Gitomer

Why don’t more things go my way? Sales Fate.

Oh boy! Oh boy! You got the APPOINTMENT! Slow down there, commitment breath. You’re only at the steps of the church — not the altar.

More sales are made with friendship than salesmanship

Your mom said it best. As a child, when you were fighting or arguing with a sibling or friend, your mom would say, “Billy, you know better than that! Now you make friends with Johnny.”

Closing the sale – the definitive answers you won’t like.

“A – B – C. Always Be Closing.” You may know that line from the infamous sales movie Glengarry Glen Ross where Alex Baldwin plays himself. It’s a throwback sales training line from the 1960’s that manifested itself all the way to the ’80s. The problem with that line is that some people are still using it.

If you think the word “objection” is still in sales, think again

The word objection in sales is totally misunderstood. To most salespeople an objection (price is too high, have a satisfactory supplier, we spent our whole budget, yada, yada) is a reason the prospect is not buying and it’s met with dismay and disappointment.

How Long Does It Take? Am I There Yet?

People are ALWAYS asking me how long it takes to become a great salesman (salesperson). I tell them, “59 years and I’m still working at it.”

Got Negotiations? Why? Who wins?

People are always asking me to conduct a class or write a book about negotiation. And my statement to them is: Why? Negotiation is 100% about price.

People don’t fail. Oh, wait. Yes they do.

Ever hear the old saying, “Failure is an event, not a person.” That statement is half right. Failure is an event AND a person.

Every great salesperson was once a beginner

Yes, I’m somewhat successful now, BUT I didn’t start with thirteen best-selling books. I started by writing one 750-word column. Actually, I started studying sales in 1972. And made sales for 35 years.

Are you serious about them? Are they serious about you?

Most people misunderstand and mis-define the word serious. They view it as stoic, non-smiling, stiff, non-humorous, and boring. Hardly.

How important is writing? It’s the key to the locked door of your success!

I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.

Writing is Not a Mystery. It’s Your Best Chance to Achieve Mastery

My secret to writing is not complex: I write like I talk.

People don’t like to be sold but they love to buy

Salespeople learn techniques. Salespeople learn “closes.” Salespeople learn systems of selling. And none of them are more powerful than someone wanting to buy.

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