Including a call to action in emails can be a very effective way for reps to ensure their emails are productive. But, not every call to action is equal. In fact, some can actually sabotage a deal.
Author: Jessica Helinski
“How are you doing?” Opening a cold call this way may seem harmless but chances are, it’s making prospects cringe. This fallback phrase is overused to the point that its sentiment is lost on most.
If you had to choose one question to ask every prospect, what would it be? According to John Nemo, founder of LinkedIn Riches, there’s a particular go-to question that is often overlooked when communicating with prospects.
Now that the holidays have passed, it’s time to focus on getting things moving in 2018. The holiday season can wreak havoc on productivity, and reconnecting with prospects and clients is often difficult after the hiatus.
What do both your sales wins and losses have in common? You! Reps are ultimately the key to their own success. Selling the most impressive product or service doesn’t always win the sale. But, an excellent sales experience can.
There’s still hope when a potential deal stalls; its revival just requires some savvy on the part of the sales rep.
Looking for ways to make your cold calls a little more productive next year? Even if you’re a seasoned sales vet, a recent article on Business.com might have some tips that even you haven’t tried.
If you are new to the world of selling, you might be uncertain of where to begin. It can be tough for industry newcomers to find a good landing spot that aligns with their skills and expectations.
As you’ve already heard, trust is vital to selling. And to earn that trust, likeability plays a huge role. Sure, prospects may buy from reps who they don’t care for, but that doesn’t mean they trust them. This in turn leads to a shaky relationship and potential breakup.
Do you send direct mail to prospects? Or, do you consider it too dated for today’s sales world? You may be surprised to know that it’s actually making a comeback as a sales tactic.
Do you hear what I hear? It’s the sound of sales reps scurrying to finish the year strong and meet their end-of-year goals. But as we all know, December is a tough month for business.
Thanks to the prevalence of discounting, most reps will encounter price objections from prospects. But, just because your competitors are slashing prices, it doesn’t mean that you should. While discounting certainly has its place in the industry, it shouldn’t be your knee-jerk reaction.