B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.
Author: Kathy Crosett
Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.
Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.
The end of the year will be here before you know it. And the accounting will begin. You know what I’m talking about.
Maybe you’ve been told that you need to provide your team members with more real challenges. In turn, they’ll reward you by working hard and being loyal.
Between 2% and 4.3% of grocery buying now happens through digital channels. As consumer behavior changes, CPG marketers, largely comprised of grocers, are trying new tactics to reach their audience.
At least 70% of surveyed businesses say they’ll increase digital ad budgets in 2019, and they’re particularly bullish about search.
Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.
It takes a long time for leaders to build trust and credibility with their employees. Just a few minutes of bad behavior on your part can completely destroy what you’ve worked so hard to earn.
Many rock-star employees believe they have leadership potential. Before you move them into a management role, give them some training – specifically in conflict management.
It that’s time of year. If you want to pitch new ways to offer value to your clients, and secure more work for 2019, check out the survey results from Sizmek.