Author: Kathy Crosett

Are Your Clients Meeting Their Omnichannel Goals?

Retailers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of statistic should set off alarms for your clients.

Do Your Clients’ Digital Ads Irritate Their Target Audiences?

In a global study, Kantar Media analysts took the pulse of 5,000 consumers exposed to digital advertising. They wanted to know who likes advertising and why. Here’s what they discovered.

Are You Using Your Curiosity to Fuel Your Sales?

Curiosity may have killed the cat, but this trait will make you a successful sales rep. Mike Renahan wrote about how curiosity benefits sales reps. Take a look at the connections he makes.

How Top CEOs Rely on Their Teams to Achieve Success

As a business leader, are you living in a ‘constant state of fight or flight?’ Scott Eblin uses this phrase to describes leaders who are struggling with their c-suite role. In fact, Eblin states that 40% of leaders fail to succeed in these roles.

How to Help Your Clients Score with BTS Advertising

Back to school. No three words strike greater dread in school children. Those same three words add up to excitement and opportunity for your clients.

84% of Grocery Shoppers Use Circulars Weekly

More consumers are now counting on their grocers to offer prepared meals and home delivery. While shoppers still rely on circulars, they’re also using technology to stay connected with their favorite stores.

How to Help Clients Measure Mobile App Success

Mobile apps can be effective marketing tools. But, businesses need to understand how to optimize their use of apps. The latest research from AppsFlyer can help.

Two Tips to Improve Engagement Through Performance Appraisals

Are you stuck in the past using the stack ranking form of performance appraisal? We get it. If you’re operating in a highly competitive industry, you need to quickly identify your rock star employees as well as the team members who need a little more guidance.

Have You Spent a Day Working Alongside Your Team Members?

One boss I had years ago faced a big challenge. He needed to connect with the buildings and grounds employees he’d just been assigned to supervise. How was he going to understand those grievances if he spent most work days buttoned up in meetings in the executive wing? Simple.

Ask These Questions to Improve Your One-on-Ones

Have your weekly one-on-one meetings become routine? You should be asking yourself this question on a regular basis.

Large Advertisers to Shift Focus in Local Marketing Effort

Marketers who want to sell their products across the U.S. often split their ad budgets into buckets. Some spending goes to national campaigns, while the rest is allocated for local market campaigns.

Here’s When to Target Value-Conscious Shoppers with Conditional Promotions

When marketers must move a lot of product in a short period of time, they should advertise great deals. But, the type of promotion they use can drive different responses from consumers. Here’s what they need to know.

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