While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.
Author: Kathy Crosett
When employees do a great job, your managers may publicly praise them, and they may get a gift card or a bonus. This established pattern in most organizations certainly builds loyalty. But your recognition programs could be doing so much more.
For some managers, work life equals meetings, which means you’re not really getting anything done. You can put a stop to this time sink by implementing some of the suggestions Dorie Clark made in a recent post on Harvard Business Review.
Creative advertising has long relied on humor and references to cultural touchstones to connect with audiences. As we’ve been reminded over the past several years, humor often comes at the expense of a group which is being “othered” and may have a history of being harassed and victimized.
At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.
There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.
You’ve got strengths and weaknesses – things you like working on and things you’d like to never have to do again. If one of the tasks you find yourself avoiding is talking with your team members, you’ll have to address this problem.
If you didn’t have a stellar outcome in 2017, don’t despair. With some advice from Colin Nanka, you can make your numbers in 2018.
Great ideas may come out of weekly meetings, but only if there’s effective follow-up. The more typical occurrence is that a meeting is a cost without a corresponding revenue increase to an organization.
With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.
If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.
Michelle Obama famously coined the phrase, “when others go low, we go high.” She was talking politics, of course. As a manager, you can put this advice to good use during times of departmental and organizational conflict.