Author: Kathy Crosett

56% of B2B Operators to Increase Marketing Spend in 2019

B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.

How to Help Your Clients Take Back Marketing

Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.

Why Marketers Still Want to Advertise on TV

Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.

Is Your Attitude About Closing All Wrong?

The end of the year will be here before you know it. And the accounting will begin. You know what I’m talking about.

Do You Possess the Management Trait Employees Value Most?

Many management studies these days have us believing that employees will beeline for the exit if the boss forgets to ask how their child or puppy is doing. News flash. The latest research from Stanford Graduate School of Business shows employees have another priority.

Are You Growing Your Own Rock-Star Employees?

Maybe you’ve been told that you need to provide your team members with more real challenges. In turn, they’ll reward you by working hard and being loyal.

CPG Companies to Shift Shopper Marketing Budgets to Paid Search

Between 2% and 4.3% of grocery buying now happens through digital channels. As consumer behavior changes, CPG marketers, largely comprised of grocers, are trying new tactics to reach their audience.

Kathy Crosett November 12, 2018 Media + Marketing Tags: , ,

Prepare Your Clients for the Shake-up in the Paid Search Market

At least 70% of surveyed businesses say they’ll increase digital ad budgets in 2019, and they’re particularly bullish about search.

How To Sell More TV and Video Advertising in 2019

Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.

Kathy Crosett November 8, 2018 Media + Marketing Tags: ,

This One Mistake Can Ruin A Boss’s Credibility

It takes a long time for leaders to build trust and credibility with their employees. Just a few minutes of bad behavior on your part can completely destroy what you’ve worked so hard to earn.

Do Your Managers Know This Conflict-Resolution Trick?

Many rock-star employees believe they have leadership potential. Before you move them into a management role, give them some training – specifically in conflict management.

Wow Your Clients With Data Analysis To Ensure A Contract For Next Year

It that’s time of year. If you want to pitch new ways to offer value to your clients, and secure more work for 2019, check out the survey results from Sizmek.

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