Author: Kathy Crosett

Have You Tried These Unconventional Leadership Tactics?

Whether you’re managing a sales team or a development team, you may feel like there are times when you’re speaking the wrong language.

Has the “Lens of Power” Distorted Your Leadership Role?

Everyone has praised your idea. Nobody has suggested any improvements. Either you are the most amazing product development manager ever, or your team members are afraid to tell you the truth.

Are Your Clients Overdoing Promotions?

As we enter 2019, your clients may be asking themselves whether they should spend more money on promotions or on advertising. Analytic Partners has released its ROI Genome Report to show marketers how they may be missing the mark when they rely on promotions.

BIA: 60% of Franchisees to Boost 2019 Ad Spending

Franchisees use up 16 media formats to connect with target audiences in local markets. This spending represents great opportunity for you.

Online-Only Operators To Turn To Influencers and Amazon Advertising

Your online-only prospects and clients face a big challenge. How should they go about promoting themselves? Internet Retailer’s latest digital marketing survey reveals how pureplay digital businesses are advertising.

Are You Making This Classic Management Mistake?

On every team, there are high performers. Then, you’ve got employees who always have an excuse, instead of a completed blog post or piece of code. If you’re like a lot of managers, you’re tempted to give your high performers more work.

Are You Overpraising Your Employees?

In a recent Fast Company column, Michael Litt points out that overpraising can start to seem a little like giving people prizes just for showing up. Is there a better way? Yes!

Tech Marketers to Seek Purchase Intent Strategy in 2019

If your clients are selling IT, they have to understand what these buyers are looking for. This year’s B2B Barometer from Spiceworks reveals what IT sellers can expect and how they should promote their offerings.

Here’s How to Motivate Your Younger Employees

Are your youngest employees feeling unmotivated? The latest Deloitte Millennial Survey reveals that workers under age 35 want specific actions from the leaders who run their places of employment.

SMBs to Shift Marketing Strategy in 2019

With the holiday season now in the rear view mirror, your clients are looking ahead to what the new year holds. SMB owners told Bank of America analysts what they’ll be focusing on in 2019.

What Your Clients Are Missing About Mobile Game Advertising

We are a nation of game players, especially on our mobile devices. Marketers are spending huge sums to reach consumers through games. Do your clients know the rules for playing in this advertising arena?

Large Marketers Impact Local Ad Economy With Big Purchases

Large advertisers are out there, waiting to spend money with the media companies that will help them connect to their target audiences. How can you sell them more local market media space and digital services this year?

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