Author: Kathy Crosett

IAB: 2018 Final Numbers Show Digital Ad Spending Surpassed $107B

The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.

Strong Economy Boosts Advertising Opportunities

Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.

Top Tips for Managing Workplace Gossips

Workplace gossip. You know it’s a problem. Managers need to monitor what’s happening in the gossip channel. It’s also key for them to screen out candidates whose penchant for gossip is likely to make them toxic hires.

How to Handle Employees Who Argue

Being a good manager is a lot like being a super parent. It’s a manager’s job to nurture team members, help them develop their skills and encourage them to succeed in their careers.

Bad Hires Cost More Than You Think

Are you about to make an offer to a candidate who impressed all your internal interviewers? If you haven’t done complete discovery on the candidate, you might want to stop the process.

How to Market A Loyalty Program that Drives Sales

Consumers are getting a little burned out on loyalty programs. They still sign up for these programs, but they aren’t using them like they used to.

Consumers Respond to These Social Media Ad Types

Are your clients asking whether they’d be better off doing social media posting versus paid ads on sites like Facebook?

3 Best Tips to Find New Leads

In some organizations, sales reps wear many hats. They’re responsible for finding leads, developing them and closing the deal.

Stop Employee Turnover With These Smart Hiring Tips

Is one of the positions in your company getting a reputation? By reputation, I mean that nobody seems to stay in the job for long.

Here’s When Your Reps Should Combine Discovery With the Demo

Would you like your sale reps’ demos to drive 50% conversion rates? Of course.

How to Connect with Consumers in the Age of Digital Decluttering

In a world of digital decluttering, should your clients be stressing out about their ability to connect with consumers?

OOH and Mobile Ads Drive Foot Traffic

While many marketers are hyper-focused on digital advertising and commerce, it’s important to remember that most shopping takes place in traditional stores.

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