Author: Kathy Crosett

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.

Do Your Recognition Programs Have the Right Stuff?

When employees do a great job, your managers may publicly praise them, and they may get a gift card or a bonus. This established pattern in most organizations certainly builds loyalty. But your recognition programs could be doing so much more.

Tips on How to Escape Unproductive Meetings

For some managers, work life equals meetings, which means you’re not really getting anything done. You can put a stop to this time sink by implementing some of the suggestions Dorie Clark made in a recent post on Harvard Business Review.

Are Your Clients’ Ads Connecting with the Wrong Cultural Touchstones?

Creative advertising has long relied on humor and references to cultural touchstones to connect with audiences. As we’ve been reminded over the past several years, humor often comes at the expense of a group which is being “othered” and may have a history of being harassed and victimized.

SMBs Express Record Optimism, More Interest in Digital Advertising

At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

Managers: Are You Avoiding Talking to Your Employees?

You’ve got strengths and weaknesses – things you like working on and things you’d like to never have to do again. If one of the tasks you find yourself avoiding is talking with your team members, you’ll have to address this problem.

Good Tips on How to Rebound from a Bad Year

If you didn’t have a stellar outcome in 2017, don’t despair. With some advice from Colin Nanka, you can make your numbers in 2018.

Managers: How Much is That Meeting Costing You?

Great ideas may come out of weekly meetings, but only if there’s effective follow-up. The more typical occurrence is that a meeting is a cost without a corresponding revenue increase to an organization. 

Are Your Clients’ Hispanic-Targeted Ads Making Their Mark?

With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

Leaders: Are You Taking the High Road?

Michelle Obama famously coined the phrase, “when others go low, we go high.” She was talking politics, of course. As a manager, you can put this advice to good use during times of departmental and organizational conflict.

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