Author: Kathy Crosett

Over 60% of SMBs Use Outside Experts for PPC

With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.

Do Your Clients Need Help Managing Online Reviews?

Online reviews are key to getting consumers to buy these days. To help clients clear the last hurdle with prospective buyers, offer to help get their online reviews where they need to be.

Do Your Clients Know the Personal Prime Time Schedules of Their Customers?

Your clients might be wondering if they should push ads through specific media formats at specific times. Here’s what an IAB study has to say on this topic.

How to Keep Your Workplace Rage Under Control

How often have you been the target of a senior executive’s rant? Whether it’s delivered in person by someone who’s red-faced and shouting or by email with snarky threats, these attacks hurt.

Top Tips for Building Employee Trust

You need customer trust, so they’ll keep doing business with you. There’s another aspect of trust that can make a big difference for your bottom line. It starts much closer to home – with your employees.

How to Lead an Agile Revolution at Your Company

In their new book, Talent Wins, Dominic Barton, Dennis Carey and Ram Charan argue that the speed of business today requires agility in the c-suite. Here’s what they mean.

Can Your Clients Sell More When Using Politically Charged Messages?

Does it pay off for marketers to get political in their ad messaging? The answer to that question likely depends on the core audience that your clients are trying to reach.

Retailers to Advertise Online Deals Early in the 2018 Holiday Season

The 2017 holiday advertising season is history for your clients. Before we get too far away from that frenzy of activity, it’s a good idea to recap which advertising strategies worked and what didn’t.

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

How to Negotiate When Your Time’s Up

The prospect might know you’re close to the end of the month, or the year, and starts insisting on a deal. What should you do?

Are Your Female Employees Still Making the Coffee?

When’s the last time you heard someone in your company beg to do kitchen duty? Exactly. Kitchen duty is one of those office housework assignments that everyone would like to avoid.

Is It Time to Update to Your Active Listening Skills?

Is one of your team members in your office again? Is this the same team member who has been complaining about the same issue for months?

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