Author: Kathy Crosett

Over 20% of U.S. Adults Listen to Podcasts

Your clients can reach podcasts listeners with their message. But, first, they should check out key details about this audience.

Out-of-Home Ad Market Poised to Grow

Which media format is practically guaranteed to catch consumers’ attention as they slog between work and the office? Out-of-home.

How To Manage The Employees Who Cry

No manager wants to emulate the character George Clooney famously portrayed in the movie, Up In The Air. But, you do need to be able to stay focused when a team member you’re managing starts crying.

Are You Making These Videoconferencing Mistakes?

Video conferencing is almost as good as being there – except not. If you’re trying to run a larger meeting with videoconferencing tools, you need to master a few rules of engagement.

How Your Clients Should Target Principled Shoppers

Price, product quality, and convenience can all sway purchase decisions. Brand values also play a big role in influencing the purchase decisions of principled shoppers.

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.

Pivotal Research: Ad Market to Grow 4% New Year

This week, Brian Wieser, Pivotal Research, revised his earlier projections for 2018 ad spending. The market looks stronger than it did earlier this year.

Have You Set A Goldilocks Point For Your Team?

You and your team members probably think that technology is helping you multitask and work more efficiently, but that’s not always the case. Have you ever wondered if there is a Goldilocks point – a perfect balance between being always connected and working alone?

robb

Media Consultant Creates Wellness Plan for New Day Spa

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.

Is The Top Candidate for Your Leadership Position a Narcissist?

Narcissist CEOs are often admired. That doesn’t mean your company culture will benefit if you hire a leader with narcissist tendencies.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

How To Help Clients Target Profitable Prospects

If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.

1 2 3 283