Author: Kathy Crosett

Could Your Clients Benefits from an SEO Site Audit?

Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

Have You Trained Your Managers to Recognize Mental Health Issues?

We talk a lot on this blog about how managers need training to improve workplace culture. One topic that should be added to the mix is mental health training.

25% Of Online Marketers Are Spending Up To 50% More On Search

Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.

Are Your Top Performers Reluctant About Management Roles?

As we near the end of 2017, is your organization thinking about enhancing its learning and development programs to better prepare new managers for their roles? If your company is like most, the commitment to talent development is huge.

BIA/Kelsey: Plus-Spender SMBs Like Traditional, Mobile Media

Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.

Top Tips to Improve Clients’ Email Marketing Strategies

Are your clients’ emails getting lost in the shuffle of the 121 messages, on average, that consumers receive every day? Businesses can up their email marketing game by following the tips recently shared by Sudeer Kiran on jeffbullas.com.

Kathy Crosett November 10, 2017 Media + Marketing Tags: ,

How Long Do Your Meetings Last?

We have all been there – trapped in a meeting that extends past the stated end time. Often, the offenders in these meetings are senior executives who get excited about an idea that has come up

Are Your Clients’ Digital Ads Doing Enough to Break Stereotypes?

Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.

Do You Know These Must-Ask Prospect Questions?

If you’re preparing for a meeting with a great prospect, you’ll want to make a good first impression. This meeting also has to count in terms of the information you’re able to get out of your contact.

Are You Controlling Too Many Decisions in Your Organization?

Leaders know they are ultimately responsible for decisions made by people in their organizations. But no leader should be involved in every decision that must be made.

Do Your Clients Know These New Blog Marketing Trends?

Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.

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