The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.
Author: Kathy Crosett
There’s no better time to challenge your team to think creatively than the start of a new calendar year. You may be facing the challenge of designing a new product or rolling out a new service that increases sales by 20% by year-end.
They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?
It feels like the ballots have barely been counted since the November 2018 election ended.
DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.
Managers are always looking for ways to motivate team members and make work more fun. The concept of a relative incentive might sound appealing.
Do you have skilled sales reps on your team who aren’t making their numbers? The root of this problem is often a lack of motivation.
Have we gone too far in building a culture of niceness at work? If you’ve recently led an ideation session that yielded poor results, you might agree that being too nice is leading your organization to a dead end.
How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.
If your clients are like most businesses these days, they fear category disruption. Who can blame them?