Author: Kathy Crosett

Is The Top Candidate for Your Leadership Position a Narcissist?

Narcissist CEOs are often admired. That doesn’t mean your company culture will benefit if you hire a leader with narcissist tendencies.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

How To Help Clients Target Profitable Prospects

If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.

How to Rally Your Team Around Values That Unite You

We’re entering the season of Thanksgiving, a time of year when we remind ourselves to be grateful. You can also show your employees that there is more that unites than divides you.

How To Retain Key Employees in The New Year

It’s that holiday time of the year. I’m not talking about how to hire help in advance of the busy season. This post is about how to stop the exodus of employees that happens after the new calendar year starts.

56% of B2B Operators to Increase Marketing Spend in 2019

B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.

How to Help Your Clients Take Back Marketing

Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.

Why Marketers Still Want to Advertise on TV

Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.

Is Your Attitude About Closing All Wrong?

The end of the year will be here before you know it. And the accounting will begin. You know what I’m talking about.

Do You Possess the Management Trait Employees Value Most?

Many management studies these days have us believing that employees will beeline for the exit if the boss forgets to ask how their child or puppy is doing. News flash. The latest research from Stanford Graduate School of Business shows employees have another priority.

Are You Growing Your Own Rock-Star Employees?

Maybe you’ve been told that you need to provide your team members with more real challenges. In turn, they’ll reward you by working hard and being loyal.

CPG Companies to Shift Shopper Marketing Budgets to Paid Search

Between 2% and 4.3% of grocery buying now happens through digital channels. As consumer behavior changes, CPG marketers, largely comprised of grocers, are trying new tactics to reach their audience.

Kathy Crosett November 12, 2018 Media + Marketing Tags: , ,
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