Narcissist CEOs are often admired. That doesn’t mean your company culture will benefit if you hire a leader with narcissist tendencies.
Author: Kathy Crosett
The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.
If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.
We’re entering the season of Thanksgiving, a time of year when we remind ourselves to be grateful. You can also show your employees that there is more that unites than divides you.
It’s that holiday time of the year. I’m not talking about how to hire help in advance of the busy season. This post is about how to stop the exodus of employees that happens after the new calendar year starts.
B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.
Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.
Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.
The end of the year will be here before you know it. And the accounting will begin. You know what I’m talking about.
Maybe you’ve been told that you need to provide your team members with more real challenges. In turn, they’ll reward you by working hard and being loyal.
Between 2% and 4.3% of grocery buying now happens through digital channels. As consumer behavior changes, CPG marketers, largely comprised of grocers, are trying new tactics to reach their audience.