Author: Kathy Crosett

Ace the Sale by Thinking on Your Feet

There’s one in every crowd. You’re finishing up your presentation. And then, this person asks you an impossible question.

How to Delegate Tasks to Increase Productivity and Employee Engagement

Are you a superhero? If you own a small or medium-size business, you should be asking yourself that question.

How to Get Work-Life Balance Right for Your Millennial Employees

Have you been beating yourself up about not finding the magic formula that will help your younger employees achieve a good work-life balance? You’re not alone

43% of PR Pros to Boost Influencer Marketing Budgets This Year

Are your clients using influencer marketing? If not, you might want to educate them on this topic.

Major Health Care Marketers Boosted Ad Spending 26% Last Year

Operators in the pharmaceutical, biotechnology, device and diagnostic tool sectors focused heavily on advertising to differentiate themselves last year. These results come from the 2019 MM&M/Deloitte Consulting Healthcare Marketers Trend Report and are based on the responses from over 200 senior executives who participated in the annual survey.

Zenith: SMBs Are Contributing to Bigger Ad Spend in the U.S.

At the end of last year, Zenith analysts predicted a 4.0% increase in the global advertising market. The revision released this year now calls for a 4.7% growth rate in total global advertising.

Up Your Game on LinkedIn to Score More Leads

Is everyone, especially your boss, telling you to pick up the pace of your prospecting? It’s not easy to network, especially at trade shows and conferences, where folks are more interested in where the best after-hours parties are going to be.

Managers: What Are You Learning From Your Mistakes?

Managers often believe they can’t show weakness or indecision in front of their team members. This worry leads some managers to rush into taking action and then leads to gigantic failure.

Sell Smarter Award Highlights Digital Audit

Hi. I’m Doug Lessells. On behalf of everyone at Salesfuel, we welcome you to this month’s featured Sell Smarter Award – where we honor excellence in media sales.

How to Master the Art of Interview Conversation

In some organizations, it’s becoming trendy to screen job applicants by asking them a proscribed set of questions and nothing more. Other organizations are in such a rush to get people into positions that they fail to discover how well a particular person will do at the company.

CMO Council: 40% of Marketers to Focus on Digital Marketing and Data

Be careful what you wish for. That line could be the motto for many senior marketers who embraced digital advertising market.

Are You Getting Your Share of Automotive Ad Money?

There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.

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