Author: Kathy Crosett

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

How to Challenge your Team to Think Creatively

There’s no better time to challenge your team to think creatively than the start of a new calendar year. You may be facing the challenge of designing a new product or rolling out a new service that increases sales by 20% by year-end.

How to Update Your Management Style for Gen Z Workers

They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?

Political Candidates Are Planning 2020 Election Ad Buys – Are You Ready?

It feels like the ballots have barely been counted since the November 2018 election ended.

DTC Brands Purchasing More TV Ads

DTC brands continue to hold promise for traditional media sellers. Last year, we highlighted a Digiday report that discussed the challenges DTC companies faced in connecting with the core audience members.

61% of Social Media Stories Ad Users Will Increase Investment in 2019

Social media marketing can be tricky. If your clients handle this format well, they can score followers and gain new customers.

Is Your Relative Incentive Plan Pitting Employees Against Each Other?

Managers are always looking for ways to motivate team members and make work more fun. The concept of a relative incentive might sound appealing.

How To Help Sales Reps Who Lack Motivation

Do you have skilled sales reps on your team who aren’t making their numbers? The root of this problem is often a lack of motivation.

How to Keep Difficult Team Meetings On Track

Have we gone too far in building a culture of niceness at work? If you’ve recently led an ideation session that yielded poor results, you might agree that being too nice is leading your organization to a dead end.

Hospitals, Private Practices And Labs Ad Spending Exceeds $3B A Year

Direct-to-consumer advertising now amounts to about 32% of all ad spending in the health care vertical.

Consumer Search Behavior Linked to Age, Engine Used

How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

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