Author: Kathy Crosett

CMO Survey: Marketers Spend on Paid Search, Mobile to Achieve ROI

To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?

How to Take Small Talk to the Next Level

Have you been using the same opening lines in your conversations with prospects and clients for too long? You know what I mean.

Is Your Bonus System Really Motivating Employees?

Managers count on team members to be productive every day. And to ensure commitment to the work, organizations create incentives based on compensation and bonuses. Determining how big bonuses should be can get complicated and expensive for organizations.

How To Fix Your Cross-Group Collaboration Disasters

Long ago, our ancestors developed two ways to survive when they encountered a threat. They could choose to stand their ground when an enemy attacked (fight) or they could run (flight.)

35% of Esports Fans Will Try a Brand That Sponsors Their Favorite Teams

If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports

How To Help Your Clients Improve Email Read Rates

Have your clients set new goals for their email marketing campaigns this year? They might benefit from understanding a few industry statistics.

Here Are the Most Effective Video Formats For End-Funnel Marketing

With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.

Have Your Given Your Reps The Right Tools For Success?

Are your sales reps whining that they don’t have enough autonomy? Maybe they’re telling you, as Lee Salz wrote about a while back, that they can take care of business on their own.

How To Get Real Results From Your Ideation Sessions

It’s become trendy in organizations for managers to gather team members for ideation sessions. Participants listen to a brief description of the issue. Then they pitch ideas on how to solve the problem or develop the product.

CMO Survey Reveals Marketing Budget Jump, Social Media Surprise

The February 2019 CMO Survey is out. Now in its 11th year, the survey spearheaded by Dr. Christine Moorman at Duke’s Fuqua School of Business, offers a unique look at marketer trends.

Over 80% of Businesses Will Maintain or Increase Direct Mail Marketing in 2019

If your clients want to make a big impression and score an even bigger ROI with their marketing campaign, they should turn to a tried-and-true workhorse: direct mail.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.

1 2 3 4 5 291