To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?
Author: Kathy Crosett
Managers count on team members to be productive every day. And to ensure commitment to the work, organizations create incentives based on compensation and bonuses. Determining how big bonuses should be can get complicated and expensive for organizations.
Long ago, our ancestors developed two ways to survive when they encountered a threat. They could choose to stand their ground when an enemy attacked (fight) or they could run (flight.)
If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports
Have your clients set new goals for their email marketing campaigns this year? They might benefit from understanding a few industry statistics.
With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.
Are your sales reps whining that they don’t have enough autonomy? Maybe they’re telling you, as Lee Salz wrote about a while back, that they can take care of business on their own.
It’s become trendy in organizations for managers to gather team members for ideation sessions. Participants listen to a brief description of the issue. Then they pitch ideas on how to solve the problem or develop the product.
If your clients want to make a big impression and score an even bigger ROI with their marketing campaign, they should turn to a tried-and-true workhorse: direct mail.
The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.