It’s not enough for the leader to be creative. The people who are led must also be taught to be creative.
Businesses spend gobs of money developing, advertising and selling the products. They spend more money on the buildings and equipment that are vital to their processes. Doesn’t it make sense to invest just as heavily in the human element?
Smart executives nowadays realize that you can’t remain competitive while running a mechanical organization. You must have a thinking organization, which means that people at every level must be able to think and must be free to think.