After you’ve found what works in the majority of sales situations, you tend to stick with it. Why mess with a tactic the works a good amount of the time? Because it will get old, that’s why; to both your clients AND you.
Author: Rachel Cagle
“The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year.”
“Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets.”
With April acting as the unofficial kick off to Pride season, recognized annually and internationally throughout June, now is the perfect time to start planning a trip around the upcoming 2019 Pride festivities. Travelers planning a trip to celebrated Pride destinations including Los Angeles, Chicago, Washington D.C., San Francisco and New York City can browse hotels, booking tips and itineraries.
“Of the more than two million calls to U.S. poison control centers in 2017, 45% concerned kids 6 and younger, according to the latest data from the American Association of Poison Control Centers (AAPCC).”
“Got itchy eyes and an alternately stuffy and runny nose? Feeling like allergy season seems to start earlier and end later? It’s true that due to climate change, there’s more pollen in the air, and for a longer time, than there used to be, according to the American Academy of Allergy, Asthma, and Immunology and the Environmental Protection Agency. (In the past, pollen season ran from April to mid-October. Now, depending on where you live, it can linger from February to November.) And pollen counts are expected to double by 2040, notes AAAAI.”
“When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities.”
When was the last time you updated your customer service plan? If your response was a scoff thinking that your service plan doesn’t need updates, think again.
“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”
How much pre-call research should sales reps do? Should you be calling your prospect or would an email work better? We answer these questions in episode 16 of the Sell Smarter video podcast from SalesFuel.
“An Ipsos poll reveals the extent to which Americans have a favorable opinion toward different ideas, companies and people.”