Author: Rachel Cagle

Mechanics to Target Younger Drivers Who Can’t Read Warning Lights

Younger drivers (millennial/Gen Z) are more than 1.5 times more likely to identify popular emojis correctly than the tire pressure monitoring system (TPMS) warning symbol, revealed a new study commissioned by Goodyear Auto Service and Just Tires.

2 Search Tricks to Gain Visibility

Last year, roughly 33% of consumers who made online purchases began the process by performing an online search, according to a recent Search Engine Land article by Danielle Savin. If a consumer knows what they want, but doesn’t know where to get it from, they’re going to perform a search to find the answer. When they want to learn more about a product they’re considering for purchase, they perform a search. If they have a problem they need to solve, but don’t know how to solve it… you get the picture. So, how can your clients’ webpages be the ones showing up during these searches?

Doctors/Hospitals to Promote Their Online Patient Portals

Americans have multiple numbers at their fingertips, but some of the numbers that could be most important to their health are not among them. New research released today by Quest Diagnostics, the world’s leading provider of diagnostic insights, shows that a majority of adults don’t know vital health information for them or their family members, but nearly all would like to be able to access their health information online.

2 Misconceptions About You That are Hurting Your Sales

As easy as it is to point your finger at a prospect when a sale that should have been fool-proof doesn’t close, have you ever stopped to consider maybe you’re the reason it fell through?

51% of Americans Value Free Returns in E-Commerce

Radial, a bpost group company, today announced the results of its new global consumer insights study, “Cracking the Code: What Online Shoppers Value Most.” The study surveyed more than 2,000 consumers across the United States and Canada to determine their online shopping preferences and what strategies brands can execute to meet customer expectations in the increasingly competitive business of commerce. The findings showed that consumers have clear and unwavering opinions regarding the services they value, as well as those that would turn them away.

3 Sales Tips You Unknowingly Learned from Family

Good sales advice comes from everywhere, even unlikely sources. Perhaps your family members were the first to teach you sales tips. SellingPower’s Herman Dixon learned a lot about leadership from his grandmother that can easily be refined into sales tips.

Americans to Eat 8.9% More Beef This Year

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15% since 2012.

48% of Adult Consumers Love Puzzles

“According to a recent online survey conducted by Ipsos on behalf of Ravensburger, nearly half (48%) of American adults enjoy puzzling at least once a year; that is, jiqsaw puzzles meant for adults (e.g., those that have 500+ pieces), including one in five who say they puzzle monthly/weekly/daily (19%). Those mostly likely to enjoy puzzling at least monthly include men (24% vs. 14% of women), younger adults (34% of 18 – 34-year-olds vs. 10% of those ages 55+), and those with children living at home (28% vs. 15% of those with no kids). On the other hand, 52% of American adults say that they puzzle less than one a year to never.”

Digital vs. Traditional TV Advertising: What You Need to Know

From 2010 through May 2018, the number of homes that are using digital devices to watch TV content has risen by 48% to 16 million, according to The Nielsen Local Watch Report. Consumers in these households use devices such as tablets, smartphones and smart TVs as their primary methods of viewing, rather than traditional TVs with a cable or satellite subscription.

Video Game Console Sales Continue to Rise

“According to the Q3 2018 Games Market Dynamics: U.S. report from leading global information company The NPD Group, overall total industry consumer spending on video gaming in the U.S. reached $9.1 billion in the third quarter of 2018 (July-Sept.), an increase of 24% compared to the same time period last year.”

38% of Consumers Plan to Cook More Meals at Home

“Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.”

Credit Card Companies to Target Cash-Averse Consumers

“Americans are becoming less reliant on physical currency, reports Pew Research. Roughly three-in-ten U.S. adults (29%) say they make no purchases using cash during a typical week, up slightly from 24% in 2015. And the share who say that all or almost all of their weekly purchases are made using cash has modestly decreased, from 24% in 2015 to 18% today, according to a new Pew Research Center survey that comes as some businesses experiment with becoming cashless establishments.”

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