Author: Rachel Cagle

Are Your Clients Targeting OOH TV Viewers? Should They Be?

Entertainment programming isn’t just something Americans watch at home while putting their feet up after a long day of work. According to Nielsen, consumers tend to watch these shows at all times of the day, no matter where they may be.

Retailers to Promote Fall-Prevention Products and Services to Seniors

“Every 11 seconds in the U.S., an older adult ends up in an emergency room due to a fall, according to Consumer Reports. ‘It’s the leading cause of accidental death in the elderly,’ says Cathleen Colón-Emeric, M.D., chief of geriatrics at the Duke University School of Medicine. Falls can result in a variety of injuries, including hip fractures and head trauma, which can have lasting consequences.”

Retailers to Target Asian-American Consumers Digitally

“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”

Are you Focusing on the Right Part of Your Sales Pitch?

Do you get that special feeling when you find a prospect who fits the description of your ideal target candidate? They’re in the same field of business as many of your other clients, they’re in a position of buying power, and there’s plenty of contact information for them. Your solution will be perfect for them! Get out of that mindset.

Retailers to Promote the Positive Effects of Healthy Lighting for Kids

Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4-5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.

62% of Americans Plan Cookouts for the 4th of July

“Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That’s the second-highest amount in the history of the survey and per-person spending is up.”

Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?

Tire Retailers to Target Parents of Young Children With Safety Messages

Safety is a top priority when a new baby arrives in the family, but new research commissioned by Michelin North America, Inc. (Michelin), indicates parents are overlooking a critical safety gap when it comes to hitting the road with their most precious cargo. The overwhelming majority of car-owning parents surveyed say their children’s safety is important to them, but only about a third (37%) claim to have checked their tires to ensure they are safe.

Yoga Classes to Target Seniors

“As you age, it’s normal to become less limber, reports Harvard Health Publishing. Your muscles shrink and your tendons lose their water content, which makes your body stiffer. But add in less activity from a sedentary lifestyle and your lack of flexibility can become even worse.”

Are You Unknowingly Giving Your Prospects Negative Attention?

Too many salespeople aren’t engaging their prospects and giving them the positive attention they need in order to be motivated into a sale. If you’re asking yourself how a salesperson could be giving negative attention to someone they’re trying to sell to, here’s some enlightenment that Marcus Buckingham and Ashley Goodall provide in their SellingPower article.

Cosmetics Retailers to Promote Environmentally Mindful Products

“The evolved beauty consumers of today are more informed, engaged and connected than ever before, reports Nielsen. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty.”

Financial Planners to Target Retirement-Planning Americans without 401(k)s

“Buoyed by a growing economy and stock market gains, more Americans are feeling confident about their ability to afford a comfortable retirement, according to a long-running national survey released this week. Still, there are big gaps in confidence between workers who have a retirement plan, such as a 401(k), and those who don’t, according to Consumer Reports.”

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