In my last post, I discussed the importance of observing your client or prospect’s office.
Not all meetings take place in boardrooms.
It’s no secret that client retention is important.
Companies spend millions on sending out consumer surveys, conducting polls, and organizing focus groups.
Relationships are part of the foundation of sales.
The timing may not always be perfect with a prospect–schedules may conflict or he or she isn’t ready to commit to a contract.
Packaged Facts reports that the salon industry is now worth $29.6 billion. The industry recorded only a 2% growth rate in 2007 while barbershops, with revenues at $2.4 billion, reported a 2% drop. General economic conditions may pressure these service providers in 2008. One way for operators to improve market share is to market something new.
If you’re working with a typical marketer you might be hearing how they plan to cut their media spend on TV when the DVR ownership rate hits 50%. Many of these marketers have already put a percentage on the planned cut: 12%. That amount would most likely be shifted to digital media according to a
Social media is emerging as a powerful marketing tool. Instant, available, and inexpensive, many companies are jumping on the bandwagon by offering interactive websites, blogs, and forums to consumers. But, this is also risky. Negative comments and reviews can deter prospective clients, as well as tarnish a reputation in the industry. So, how can your agency offer online interaction and save face?
Ad-ology’s monthly video podcast for February 2008 focuses on:
* Top Marketing Trends Expected for 2008
* Opportunity for Banking Clients with SMBs
* Tips for Maintaining Healthy Client Relationships
* Quick Public Speaking Tips from Toastmasters
You can also Subscribe to this podcast on iTunes.