March 21, 2019

17% of Consumers Plan to Go to a Restaurant on Easter

"We’re about one month away from Easter. Last year the National Retail Federation and Prosper Insights & Analytics projected Easter spending to amount to $1.84 billion. A total of 81% of Americans celebrated the holiday and spent an average of $150 per person. This year’s numbers aren’t out yet, but here are the details from last year."

March 19, 2019

Promoting Slow Cookers Through Healthy Eating Desires

"Nutritionists advise preparing more of your meals at home, and for good reason: Doing so raises the nutritional quality of your diet, according to Consumer Reports. Studies have shown that home cooking fans may get more fruits and vegetables and less sodium and unhealthy fats than those who dine out, or do take out, frequently. And they tend to weigh less and have a lower risk of type 2 diabetes, too."

March 15, 2019

Flood Insurance Agents to Promote Policies to Consumers Who Are Unaware of Need

"According to Consumer Reports, in recent weeks, northern Californians have suffered from heavy rain, snow, and mudslides as powerful storms swept in from the Pacific Ocean. Nearby states, including Arizona, southern Nevada, and Wyoming, also felt the impact as flood watches went into effect. Yet the flood season has barely started. While flooding happens all year, it is particularly common in the late spring and summer, according to The Weather Company, a subsidiary of IBM."

March 14, 2019

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

"The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases."

March 13, 2019

Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials

"According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%)."

March 8, 2019

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

"Compared with Generation X and older generations, millennials are at the start of their adult buying journeys," reports Nielsen. "And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of."

March 7, 2019

Insurance Companies to Promote Cruise Refund Policies

InsureMyTrip, the travel insurance authority, today announced the results of its annual cruise survey. The new poll of roughly 1,440 U.S. respondents reveals that getting sick or injured before or during a cruise remains the top concern for travelers. Health-related issues also led the majority of travel insurance claims for cruise vacations.