April 26, 2019

Retailers to Promote Spring Sun Protection for Kids

After winter, everyone is longing for the first warm strokes of the sun. But parents heavily underestimate the risks of spring-sun. According to a study carried out by parent magazine Kinderzeit.org, 90.6% of all parents do not protect children correctly, 80% overestimate the length of time their child can spend in the sun safely.

April 23, 2019

Retailers to Advertise Ice Cream Alternatives to Consumers Wanting to Eat Healthier

"Ice cream is one of America’s most popular desserts, reports Consumer Reports. Almost 90% of people surveyed by the market research firm Mintel said they had purchased it in the previous six months. As a cool finale to a Memorial Day cookout or a special sidekick to go with apple pie, it’s hard to beat. For health-conscious eaters, though, the high fat, sugars, and calorie counts prevent ice cream from being a regular snack, even during the dog days of summer."

April 22, 2019

eSports Advertisers Should Target Females

"Esports fans are often described as simply “male millennials,” and the description often fits: Globally, men far outnumber women both as esports competitors and fans, reports Nielsen. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. And in countries where organized esports have been around the longest, we see more gender parity in esports fandom."

April 17, 2019

Mechanics to Promote Tire Services for the Spring

"Winter is tough on tires: Road conditions can be brutal, and temperature swings can often mean your tires have become badly deflated, says Consumer Reports. As spring emerges, potholes often blossom and create their own risks to your tires. That makes this a great time to spend a few minutes checking your tires and making pressure corrections as needed."

April 16, 2019

Eye Doctors to Promote Detection and Treatment of Age-Related Ocular Disease

"It’s natural to worry about losing your vision. After all, according to Consumer Reports, three of the leading causes of blindness in the U.S.­ (cataracts, glaucoma, and age-related macular degeneration) all become more common as we age. But some drug, supplement, and lens makers, and even some doctors, take advantage of that fear, recommending treatments that are expensive, unnecessary, and even risky."

April 15, 2019

Smartwatches are Selling Better than Traditional Timepieces

"The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year."

April 12, 2019

Restaurants to Promote Convenience to Millennial Parents

"Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets."

April 11, 2019

Hotels to Promote Friendly Accommodations for Pride Celebrations

With April acting as the unofficial kick off to Pride season, recognized annually and internationally throughout June, now is the perfect time to start planning a trip around the upcoming 2019 Pride festivities. Travelers planning a trip to celebrated Pride destinations including Los Angeles, Chicago, Washington D.C., San Francisco and New York City can browse hotels, booking tips and itineraries.