November 9, 2018

Young Consumers Prefer Ethical Wildlife Tourism

World Tourism Day, celebrated on September 27 around the world, shines a light on the social, cultural, political, environmental and economic impact of this trillion-dollar industry. And as young travelers become increasingly aware of these impacts, it is influencing their travel choices for the better.

November 8, 2018

19% of Americans Don’t Have Time to Prepare Meals

This September marks the fourth annual National Family Meals Month which the Food Marketing Institute (FMI) Foundation launched to encourage Americans to strive for just one more family meal per week at home. Over this short period of time, the movement has grown to include approximately 200 partners (food retailers, manufacturers and community organizations) and an annual tracking study by The Nielsen Company shows that the drive is having a significant impact. According to Nielsen, among those who saw the campaign, 84% took action such as eating together more as a family and cooking more meals at home.

November 7, 2018

Awareness Drives 90% of Vehicle Sales

Nielsen released findings that revealed the dizzying array of choices car buyers confront along their path to purchase. The Nielsen Auto Marketing Report 2018 shows that by the time car shoppers are ready to buy, they have twice as many brands under consideration than when they started their search. Findings from the report also highlight the importance of being top-of-mind with car buyers, which accounts for 90% of a brand's purchase intent.

November 6, 2018

About 75% of Consumers Eat Fish Because It’s Healthy

Americans and Brits are increasingly saying "I'll take the fish," according to new research from Cargill. In its latest Feed4Thought survey, Cargill found that, over the past five years, 44% of American and British consumers surveyed had added more fish to their diets. Poultry came in a close second, followed by beef and pork.

November 2, 2018

46% of Americans Think Travel Agents Add Value to Trips

The vast majority of Americans (75%) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.

October 30, 2018

Over 24% of Americans Want at Least One Form of Invasive Cosmetic Surgery

Providing further evidence that medical aesthetic treatments are moving into the mainstream, a new survey conducted online by The Harris Poll on behalf of RealSelf reveals more than one in three adults (37%) in the U.S. are considering at least one cosmetic treatment in the next 12 months, including surgical ones (24%). The RealSelf Aesthetics Interest Survey also revealed four in five (80%) report there is at least one part of their body they would like to change, most notably the midsection (abdomen or back) (47%) and teeth (33%); and close to a quarter (24%) report they have had at least one cosmetic treatment in the past.

October 29, 2018

75% of Consumers Believe Mobile Offerings are Extremely Important

Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on "Mobile First" technologies. The survey was conducted to research the growing shift from "Mobile Friendly" to "Mobile First." Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.