January 17, 2019

Gen Z to Use Tax Returns to Pay for Holiday Expenses

Tax refunds continue to play an important role for many consumers when it comes to paying holiday debt. In a recent survey conducted by Jackson Hewitt Tax Service, 41% taxpayers polled revealed that they look forward to their tax refund to pay holiday bills. The same survey showed that the youngest taxpaying generation, Generation Z, is the most likely to use their tax refund to repay holiday debt, with 63% reporting that they look forward to their tax refund to pay holiday bills.

January 14, 2019

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

January 11, 2019

Adult Novelty Retailers to Pique Interest of the 53% of Americans with Fetishes

A new survey conducted by adult novelty manufacturer CalExotics at Harvard Sex Week earlier this month reveals that fetishes are much more common than we think. Nearly half of those surveyed say they either have a sexual fetish or believe they have a sexual fetish, and more than 50% have told a partner about a fetish they find interesting. The survey results were gathered during an interactive "Fetishes A-Z" course taught by CalExotics' resident sexologist, Dr. Jill McDevitt, during a keynote at Harvard Sex Week on November 1, 2018.

January 9, 2019

Auto Insurers to Promote Policies With Lower Out-of-Pocket Costs

New Esurance survey results of over 1,000 U.S. drivers reveal that even though two-thirds of respondents were not at fault for their collisions, they still experienced high out-of-pocket expenses for things like rental cars or repairs beyond insurance coverage. And that's in part because they're missing vital steps that could help them avoid these added costs.

January 7, 2019

Retailers to Target Smartphone Users Via Voice Search

With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's U.S. edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.

January 2, 2019

Emergency Services to Promote Their Products to the 50% of Seniors Who Want Them

Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities for independent living solutions at the 13th-annual CONNECTIONS Summit: IoT and the Smart Home on January 8 at CES 2019 in Las Vegas, which concludes with a networking reception, sponsored by Homematic IP.