November 17, 2017

Loan Providers Target States with Most College Debt

The amount of student loan debt college students graduate with depends on the state where they go to school, according to a new report from The Institute for College Access and Success. TICAS analyzed data provided by 936 nonprofit and public schools across the country. TICAS looked at how much debt students had accumulated upon graduating with a four-year degree in 2016.

November 13, 2017

Are You Marketing to Mobile-Only Internet Users?

Mobile users in the U.S. spend approximately two-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report from comScore, which noted that mobile accounted for almost two-thirds (65%) of digital minutes in the U.S. during May.

November 10, 2017

Not Shocking: Engagement Seekers Talk about the Big Day Beforehand

Zola surveyed more than 1,000 newlywed couples to get the details on what they did before they got married. As it turns out, a lot of couples are having the marriage conversation way ahead of the engagement. The survey found that 94% of couples discuss getting engaged in the six months before actually doing so. A full 30% of those talk engagement and marriage at least once a week.

November 9, 2017

America is the Land of Milk and Honey – and Coffee Shops

Java, cuppa Joe, go juice, hojo, or whatever one wants to call coffee, a ready-made cup of it is not far from reach for the majority of U.S. consumers. In addition to coffee served at restaurants and other foodservice outlets, there are 33,129 gourmet coffee shops in the U.S., a 2 percent increase in units from last year, based on a recent restaurant census conducted by The NPD Group.

November 7, 2017

Juicing Options Overflow in Best Cities for Vegetarians

People choose to adopt plant-based diets for various reasons, some ethical, others health-related. According to a 2016 Harris Poll commissioned by the Vegetarian Resource Group, approximately eight million U.S. adults are vegan or vegetarian. And this group is leading the trend in juice bars and smoothie shops opening across the nation.

November 3, 2017

It’s True: Wine Shop Customers Pick Pretty Labels

"Whether consumers are riding the rosé wave or enjoying varietals like chardonnay, merlot or cabernet sauvignon, one thing is for certain: Label design is a key purchase driver in an increasingly crowded wine market," according to Nielsen research. "With so many options at consumers’ fingertips, wine manufacturers and retailers need to understand the factors that influence wine purchase decisions."

November 2, 2017

Top Five 2018 Experiential Travel Trends in Glamping

Over the last decade and more, the glamourous camping or “Glamping” trend has grown up and graduated to its own category of travel. Through a host of informational sources, online search data and consumer response, the team of experts at GLAMPING.COM have distilled their predictions on the top glamping travel trends – or continued growth interest areas – for 2018.