November 27, 2018

More than Half of Americans Support Weight Loss Surgery

More Americans than ever are dealing with the health consequences of obesity as rates of the disease in the United States and other parts of the world reach an all-time high. But along with the diabetes and heart disease that often accompany obesity, more than one-third are also dealing with the issue of "fat shaming" or weight bias either personally or through someone they know, according to a new national survey conducted by NORC at the University of Chicago and sponsored by Ethicon.

November 20, 2018

31% of Parents Don’t Consider Toothaches a Serious Ailment

A new national survey conducted on behalf of the American Academy of Pediatric Dentistry (AAPD) reveals nearly three quarters (74%) of U.S. parents do not take their child to the dentist by their first birthday, the age recommended by AAPD. Of the quarter of parents (26%) who do take their child to the dentist by their first birthday, millennial parents (29%) are more likely to take their child to the dentist by age 1 than any other generation.

November 19, 2018

Local Food Producers to Connect More with Customers

The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. According to a recent survey from Undeniably Dairy, a campaign by the Innovation Center for U.S. Dairy, three-quarters of Americans would be more open to someone's point of view after sharing a meal, reinforcing the idea that most Americans believe in the connecting powers of food.

November 15, 2018

64% of Consumers Choose or Reject Companies Purely Based on Political or Social Stances

Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).

November 14, 2018

How to Target the Parents Who Make Up 42% of Power Gamers

Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers' viewing, playing, and spending habits, the "Modern Gamer Study," found that nearly half of all power gamers -- those who play 10+ hours a week on PC or console -- are parents (42%), while women now make up 33 percent.