Free Ad-Supported TV Attracts Devoted Subscribers
Marketing TipsWith prices of nearly everything imaginable skyrocketing right now, U.S. consumers are looking to cut costs wherever they can. Since the average consumer spends nearly $1,000 on subscriptions annually, that may be where they start. Is…
TV Broadcast Advertising Drives 60% of Viewers to Research Online
Marketing TipsDigital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. Plus, TV ads often motivate digital engagement. Let’s discuss.…
Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled
Marketing TipsCancel culture has got brands on high alert. But it doesn’t have to be as terrifying as your digital marketer clients think. Here are a few tips to avoid public backlash.…
3 Ways to Drive Revenue with Business Intelligence Insights
Marketing TipsImproving profit margins can be an extremely difficult goal to achieve without the right business intelligence insights. There are three in particular that you need to give your client that best chance of success this year. Here’s what…
How Clients Can Use Digital Marketing Content to Drive Sales
Marketing TipsAfter a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR, more consumers are ready to spend more on electronics/technology, health and…
How to Drive Loyalty with Email Campaign Marketing
Marketing TipsIt’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power that email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand…
Top Organic SEO Marketing Tactics to Drive Rankings
Marketing TipsNo matter how fantastic your client’s content is, it’ll never reach their audience without stellar search engine optimization (SEO). Here are a few organic SEO marketing tactics you should know so your client’s content has the best…
Content Marketing Methods that Drive B2B Leads
Marketing TipsIf your B2B client wants to make meeting their sales goals for the year easier, they need to focus on finding qualified leads. Yeah, easier said than done. But there are a few content marketing methods that can help.…
How Your Clients Can Reach Online Video-Watching Consumers
Marketing TipsYou’ll never guess who’s leading the charge in how we consume video content: Gen Z. Their preferences for online video and streaming content aren’t just their own anymore. Here’s what you and your clients need to know.…
Marketers Expand Local Reach with Loyalty Programs
Marketing TipsNothing inspires sales quite like deals, discounts, coupons, etc. And what better way to offer those incentives than by having customers earn them with their purchases? Loyalty programs are the ultimate way for brands to expand their…
Advertiser Focus on CTV Marketing to Jump this Year
Marketing TipsCTV marketing is proving so effective that the majority of advertisers are planning on increasing its budget again. Is your client among them? If not, they probably should be.…
Targeted Segments: Advertisers Must Increase Focus on Multicultural Audiences
Marketing TipsIf multicultural audiences aren’t among your client’s targeted segments, they’re missing out on a huge chunk of potential sales. The good (and simultaneously tragic) news is that spending on ads targeting these audiences is practically…