How to Boost Your Client’s Fragrance Market Sales
Marketing Tips, Purchase Intent, Sales Research/Customer Intelligence, Sales Tips, Consumer SpendingRead to learn more about how event marketing and other effective tactics reach niche consumers and increase brand awareness for fragrance market sales.…
Why UGC is a Content Marketing Best Practice
Marketing TipsUser-generated content (UGC) is THE content marketing best practice your client should focus on in 2024 (and beyond).…
Boost Response from Hispanic Consumers with the Right Video Strategy
Marketing TipsIf Hispanic consumers are among your client’s target audiences, they NEED to utilize video ads.…
Marketers to Invest in Brilliant Digital Ad Campaigns
Marketing TipsBrands are gearing up for marketing success in 2024 with digital ad campaigns leading the charge. Here’s how you can prepare for your client’s advertising initiatives this year.…
Audience Segmentation has Led to Best Results for Publishers
Marketing Tips2023 was not a great year for publishers’ ad revenue. According to a report by Digiday, 60% of publishers say that advertising will account for just 20% or less of their revenue in 2023. But that doesn’t mean that 2024 has to be more…
Event-Based Marketing Delivers Top Results for B2B Companies
Marketing TipsBrand awareness is officially the top business-to-business (B2B) marketing objective for 2024, according to a report by Sagefrog Marketing Group. Which makes sense since “a strong brand sets a company apart in an increasingly…
Inclusive TV Ads that Target Women Produce Huge Results
Marketing TipsIf your client’s TV ads aren’t inclusive, they’re driving away a HUGE part of their audience: women. Especially in cases where your client is in the women’s clothing, beauty or other women-focused industries, inclusive ads are a must.…
Video Content with Multiple Voices Persuades Audiences
Marketing TipsWhat if there was a way to make more than 66% of consumers finish your client’s 60-second video ads? And, what if you could hold their attention for longer than a minute? According to California Management Review (CMR), such a video co…
Family Entertainment Needs Drive Millennial Parent Purchases
Marketing Tips, Media Usage, Consumer Spending, Entertainment, MillennialsMillennials are now parents and responsible for making decisions regarding family entertainment. They are heavily influenced by the preferences and demands of their younger counterparts, Gen Zers and Gen Alpha consumers.…
Top Tips to Make Your Direct Mail Campaign Pop
Marketing Tips70% of marketers say that direct mail campaign performance just keeps improving, according to research from Sequel Response. That’s probably why 49% of marketers increased their direct mail budget this year. Here’s what you need to…
Digital Marketing Ads Connect with Younger Audiences
Marketing TipsIf your client’s target audience is or includes younger consumers, you can’t rely on general marketing data alone. Millennials and Generation Z have very different interests than their older counterparts, with a soft spot for digital…
Influencer Marketing Metrics Score Top Points with DTC Brands
Marketing TipsChances are, one of your direct-to-consumer (DTC) client’s goals for 2024 is to acquire new customers. According to a report from Digiday, influencer marketing metrics show that using influencers to promote their brand is an effective…