March 17, 2019

Manage Smarter 61: Learning from Past Management Mistakes

Tabitha Laser is an accomplished professional with an extensive background in organizational culture in companies such as BP, 3M, and CH2Mis and others. Her upcoming book, Organization Culture Killers, addresses how to build a path that tomorrow’s leaders can follow in order to avoid the mistakes of their predecessors. In this episode, we discuss how to build a path tomorrow’s leaders can use to avoid mistakes of predecessors and how managers should analyze what happened prior to taking over.

March 15, 2019

What Makes You Stick Out When Your Product Doesn’t?

As different as you’d like to think your product or service is from your competition, there are rarely cases that product alone makes you the obvious choice to prospects. So, what is it your prospects are looking for? What will make you stand out? Here are a few pieces of advice from SellingPower’s Matt Singer.

March 15, 2019

Flood Insurance Agents to Promote Policies to Consumers Who Are Unaware of Need

"According to Consumer Reports, in recent weeks, northern Californians have suffered from heavy rain, snow, and mudslides as powerful storms swept in from the Pacific Ocean. Nearby states, including Arizona, southern Nevada, and Wyoming, also felt the impact as flood watches went into effect. Yet the flood season has barely started. While flooding happens all year, it is particularly common in the late spring and summer, according to The Weather Company, a subsidiary of IBM."

March 14, 2019

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

"The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases."

March 13, 2019

Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials

"According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%)."