- Data-Driven Sales Management
- The State of Media Sales
- The Best Salesperson I Ever Had
- 10 Ways Sales Managers Prevent Sales
- Digital Marketing Trends for Small Business
- Gitomer Consultative Sales Workshops
- Custom Presentations Upon Request
Areas of Expertise
- Executive Leadership
- Selling with Research
- Selling Digital Marketing Services for Media
- Audience Segmentation
- Consumer Purchase Intent
- Small Business Marketing
- Co-op Advertising
- Account Retention/Churn Reduction
Lee is a nationally-recognized speaker, moderator and expert panelist. His previous engagements include: Key Executives Mega Conference, BIA/Kelsey National Conference, Borell LOAC Conferences, Ohio University Sales Centre, TvB, National Alliance of State Broadcasters Associations, Newspaper Association of America, Local Media Association, Inland Press Association, numerous regional media associations, Rotary International District Conferences, Columbus Chamber of Commerce, Center for Smaller Enterprises (Cleveland), American Advertising Federation District Leadership Conference, ASPIRE/Social Entrepreneur of the Year Awards, numerous local AAF clubs.
C. Lee Smith is the President and CEO of SalesFuel – a company he founded in 1989. Lee is the creator of AdMall®- the industry leader for local advertising and digital media sales intelligence used by over 2,000 media properties across America. Lee also created TeamKeeper® – a SaaS-based, data-driven sales leadership for talent development.
Lee is the founder and publisher of Media Sales Today, an electronic publication read by 9,000+ sales executives monthly and is a frequent columnist on his publication and All Access.
In 2013, Lee became one of only 173 certified advisors worldwide for Jeffrey Gitomer, author of four New York Times best selling books on sales and personal development.
Prior to forming the company, Lee spent several years in advertising sales for print and electronic media. He received his degree in Advertising from the E.W. Scripps School of Journalism at Ohio University and his certificate in Executive Leadership from Cornell University.
Lee is also an avid cyclist – frequently crushing 60-100 mile rides for cancer and diabetes research and several other nonprofit causes.