Super Bowl 50 is translating to big business online for some. Sales of Super Bowl-bound Carolina Panthers and Denver Broncos products have more than doubled, with product views for those teams up 60% week over week, reports Michael Layne, director of Internet marketing at web-only sports and entertainment decal retailer Fathead LLC.
“The Panthers [were] outpacing the Broncos by about 16% in revenue and 25% in units sold,” Layne says in Super Bowl means super business for some online retailers. “As the teams go, so go the quarterbacks, with Cam Newton-related revenue 16% ahead of Peyton Manning.”
Newton’s online popularity isn’t limited to Fathead.
“EBay Inc. writes in a blog post that since Jan. 8, the Friday before the NFL playoffs began, shoppers have bought more than 7,500 Newton jerseys, more than any other player during that span. That makes him the third-most popular jersey all time in terms of sales on the online auction site. No. 1?” Matt Lindner wrote for Internet Retailer. “His counterpart, Broncos quarterback and future Hall-of-Famer Peyton Manning. Fans bought 10,524 Manning jerseys on eBay when his Broncos advanced to the Super Bowl in 2014. Newton also has the second-best selling jersey on the NFL’s official online store, NFLShop.com. Just trailing him? You guessed it, Peyton Manning.”
“Of course, spikes in sales and traffic aren’t limited to the days leading up to the Super Bowl. Retailers say Super Sunday can be a busy time for online shoppers as well. Layne says Fathead plans to capitalize on an anticipated 65% spike in traffic on Sunday night.”
“The spike will come right when the game ends and we announce via email and social media that we have Fathead wall decals of the winning team’s championship logo,” he says. “Sales for those two hours will be about double what we usually see at that time.”
“A spokeswoman for retail chain J.C. Penney Co. Inc. says JCP.com saw a spike in traffic immediately following the conclusion of the conference championship games. With that in mind, they’ll be ready for an anticipated post-Super Bowl rush.”
“We have marketing emails promoting the winning team’s gear scheduled to send out right after the Super Bowl, which will generate even more traffic,” she says.
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