Category: Customer Insights

Streaming Opens Channels for More Music Consumption

“On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year,” Nielsen reports. “How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices.”

Unlimited Data Plan Users Consume 67% More Cellular Data

According to the latest NPD Group Connected Intelligence Smartphone and Tablet Usage report, cellular data usage among consumers with unlimited plans is 67 percent higher than those with limited plans. Limited plan users instead rely more on Wi-Fi access. Over the last three months, limited plan users consumed eight percent more than their unlimited plan counterparts, with a spike of 18 percent more Wi-Fi usage in October.

Baby Boomers Make Waves by Retiring Overseas

Editors at InternationalLiving.com are seeing more Baby Boomers taking advantage of good-value opportunities abroad — for medical care, roving retirement, or simply travel, Jennifer Stevens, Executive Editor of International Living, says. “Retirees are actively looking beyond our borders for savings, and they’re embracing their sense of adventure and striking out in greater numbers than ever.”

Kelley Blue Book Names Best Family Vehicles Of 2018

After extensive testing and evaluation, with emphasis on safety ratings, overall value, versatility, amenities, comfort, drivability and technology, Kelley Blue Book’s KBB.com expert editors name their recommendations for the Best Family Cars of 2018.

Experts Trim the Fat on 2018’s Best Diets

Each year, U.S. News asks a panel of nutritionists, dietary consultants and doctors who specialize in diabetes, heart health and weight loss to score dozens of diets in nine categories — including ease of adherence, best for heart health and diabetes, and best for fast weight loss. There is also a category for best plant-based diets, according to an NPR article.

Average Person Watches 1.5+ Hours of Online Video Per Day

In Wyzowl’s Video Marketing Statistics 2018 Survey, statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. They share their insights in The State of Video Marketing 2018.

Travel Trends Cruising into 2018

While travelers can certainly sail to the warm climes of the Caribbean in 2018, there are a host of other sailing vacations in store as well. Experts see trends in sailing rivers, gambling, immerse experiences, short hops and world-class entertainment. Families can travel to child-friendly spaces or book luxury cabins.

Online Dating Trends All the Singletons Are Talking About

The Date Mix used data from the popular dating site and app Zoosk‘s 40 million members, to get a good idea of what dating is like and how it has changed from previous years. Here are some dating trends to swipe for.

Know Where SMBs are Headed for 2018

From crowdfunding, to diversification, to tech startups, Groupon sees trends emerging among its small business clients. Here are six top small business trends to look for in 2018, as laid out by Groupon’s Jacqueline Emigh.

Fitness Pros Name Top Workout Trends for 2018

The American College of Sports Medicine surveyed more than 4,000 fitness professionals, and the results are in: High Intensity Interval Training is forecast as 2018’s most popular trend in fitness. HIIT training is made up of bursts of all-out exercise followed by short periods of rest for recovery.

Shoppers Search for ‘What’s the Worst?’ or ‘What’s the Best?’

Google found that mobile searches that include “best” have grown over 80 percent in the past two years. At the same time, searches ending with “to avoid” have grown 1.5 times in the same span, and searches for “worst” are also on the rise, according to a post in Marketing Land.

Smart Watches and New Product Categories Gain Traction

The overall wearables market is expected to grow from 113.2 million shipments in 2017 to 222.3 million in 2021 with a compound annual growth rate of 18.4%, according to the International Data Corporation Worldwide Quarterly Wearable Device Tracker. The most popular wearables to date have been basic wristbands like the Xiaomi Mi Band or Fitbit Charge.

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