Category: Customer Insights

Outdated Technology in Cars is a Deal Breaker for 88% of Consumers

Metova, a world leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers* regarding “the connected car.” Of note, over half of respondents own a car that connects to the internet, either direct or via phone, while two-thirds would switch to a different entertainment service if that service is readily available in their new vehicle.

80% of Americans Don’t Meet Hydration Health Standards

Corporate wellness is a nearly $8 billion industry in the United States. Yet new research conducted by Quench, a leading provider of filtered water systems, finds that most American employees don’t readily consume, on a daily basis, the one resource that is largely available, very inexpensive, and vital to health and productivity: water.

eReaders can Bridge the Technology-Caused Gap Between Parents and Children

National polling released today by the American Speech-Language-Hearing Association (ASHA) and Read Aloud 15 MINUTES shows that significant percentages of parents report their children’s popular technology use is routinely taking time away from reading and conversing, activities basic to fostering brain and communication development.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

Business Starters to Promote Pet-Friendly Workplaces to Attract Employees

A recent study conducted by Nationwide, in partnership with the Human Animal Bond Research Institute (HABRI), reveals that 90% of employees in pet friendly workplaces feel highly connected to their company’s mission; fully engaged with their work and willing to recommend their employer to others. In contrast, less than 65% of employees in non-pet friendly workplaces made the same claims.

Credit Card Holders Value these Three Rewards Over All

Many consumers don’t do their research when it comes to credit cards, according to U.S. News & World Report, the global authority in rankings and consumer advice. In its most recent survey of credit card holders, U.S. News found that nearly half of respondents didn’t research their card before signing up. Further, more than 50% of those surveyed don’t regularly shop around for better cards.

Gyms Can Help Single Dads Maintain the “Dad Bod” That 65% of Women Prefer

A second national study by Planet Fitness found that, not only is the dad bod type on the rise, with 25.1 million adult men in America (21%) self-identifying as having a dad bod in 2018 versus 21.5 million adult men in America (18%) in 2017, but both men and women agree that it’s the ultimate badge of fatherhood and comes with a plethora of benefits, from increased confidence, happiness with physical appearance and even greater marital bliss.

The Back to School Shopping Season is Off to an Early Start

According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.

Travel Agents can Appeal to Millennials’ Music Taste to Promote Travel Destinations

Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.

61% of Travelers Would Rather Stop at a Restaurant than a Rest Stop

While some travelers prefer to stop at a highway rest area when they need a break, the latest poll from PEMCO Insurance found that a majority of drivers who travel long distances would prefer to stop at retail locations instead.

Aging America: 60+year-olds Aren’t Considered Old by 70% of Americans

For the second year in a row, Parker conducted a national survey to gauge changing perceptions around aging in America. The results reveal that Americans have an overall positive outlook on aging.

65% of Millennial Loyalty Program Members Want Digital Rewards

New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.

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