Category: Business Development

87% of Americans to Increase DTC Channel Subscriptions

“Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group.”

Women Are Flocking to Off-Price, Specialty Retailers for Jeans

“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”

Restaurants, Footwear Retailers to Target Free-spending Teens

“Piper Jaffray recently completed its 37th semi-annual Generation Z survey of 8,000 U.S. teens. Overall, it found that teens claim they spend approximately $2,600 per year, a 1% year -over-year raise and a 6% compared to last fall.”

Tire Retailers to Promote Installation Services for Tires Purchased Online

“Miles driven in the U.S. have been rising annually, and with more rubber hitting the road, tire sales have benefited, particularly in the e-commerce channel. Online dollar sales of tires grew by 34% in the 12 months ending December 2018, according to The NPD Group’s Checkout E-commerce Tracking. The tire category alone outpaced e-commerce growth for the total market of automotive products, which was up 33% for the year.”

Retailers to Promote Positive Effects Eating Healthy has on Lifespan

“Need another reason to monitor your intake of ultra-processed foods? Cutting down on your amounts could help you live longer, reports Harvard Health Publishing.”

Retailers to Promote Grocery Delivery Services

“Consumer Reports’ 2018 Supermarkets Survey revealed 3,043 of its members who responded to its survey used online grocery delivery services. Those consumers represent 7% of the 75,065 members surveyed by Consumer Reports Survey Research Department for its grocery stores ratings.”

Retailers to Target the 77% of Americans Celebrating Father’s Day

“Father’s Day spending was estimated to total a near-record $15.3 billion in 2018, according to a study released by the National Retail Federation and Prosper Insights & Analytics. A total of 77% of Americans were predicted to celebrate Father’s Day and spend an average of $133 per person.”

Here’s How Young Luxury Product Shoppers Make Buying Decisions

“Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to A Millennial Approach to Luxury, a recent report from The NPD Group and Stylitics. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive browsing ability afforded to them by online shopping, but also appreciates the luxury in-store experience.”

Realtors to Target the 59% of Gen Zers Who Want to Buy Houses

“Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp.”

Cleaning Supplies Retailers to Advertise the Happiness Associated with Cleaning

“A recent study conducted by Ipsos on behalf of Mr. Clean reveals that the body responds to the act of cleaning the same way it reacts to watching race car driving, with a rush of adrenaline and improved mood.”

Restaurants to Target the 45% of Diners Swayed by Social Media Posts

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty.

Laser Hair Removal Businesses Save Women 2 Months of Time Shaving

According to a new survey, conducted by ResearchNow, Ideal Image found that women spend 60 days of their lifetime shaving their legs, underarms, bikini area, and more.

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