Category: Customer Insights

75% Revved Up for Used Vehicle Lease Options

Swapalease.com recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for lease deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

BTS Eye Exams Checked Off Only Half of Lists

Survey reveals parents’ confusion about when and how often kids should visit the eye doctor for a comprehensive eye exam. As much as 80 percent of learning a child does is visual, with children spending most of the school day reading, looking at a blackboard, and using laptops and tablets.

Podcast Ad Revenues Expected to Top $220 Million

U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau and conducted by PwC U.S.

Living Room Shoppers Keep it Simple with Selections

Cindy W. Hodnett reports that tried-and-true ingredients for a retail success recipe are front and center in upholstery showrooms at summer market, with manufacturers introducing new variations on consumer favorites.

Real Estate Agents Get Out of Dog House with Fido-Loving Millennials

“Millennials, as it turns out, do want a home of their own—if only so their dogs are more comfortable,” the American Kennel Club reports. In spite of reports that Generation Y is avoiding purchasing homes, a report by CNN Money showed millennials (and their pooches) were the largest group of homebuyers in 2016.

Paying for Pain: Rich People Love Endurance Sports, Crossfit – Apparently

“Cycling, running, and obstacle course racing are dominated by white-collar workers,” Brad Stulberg says. “And while disposable income makes competing more feasible, researchers are also starting to discover a psychological pull that draws these people to masochistic events.”

Huge Opportunity in Convincing Baby Boomers to Sell Homes

People 55 and older own 53 percent of U.S. owner-occupied houses, the biggest share since the government started collecting data in 1900, according to real estate website Trulia. That’s up from 43 percent a decade ago. Those ages 18 to 34 possess just 11 percent. When they were that age, baby boomers had homes at almost twice that level.

2017 Houzz Landscaping Trends: Making a Statement with New Front Yards

Houzz study finds landscaping projects are driven by new home purchases; and homeowners use plants to cultivate curb appeal. Homeowners are making significant changes to their front yards, creating landscapes that are distinctly different from neighboring properties, according to the 2017 U.S. Houzz Landscaping Trends Survey.

3 Trends Financial Planning Firms Can Take to the Bank – and to the Client

“Investing is different and more involved today than ever before,” Jordan Kasteler writes for Inc.com. “Savvy investors who are planning for retirement should be aware of the evolving landscape. The following are three significant economic trends that will change financial planning for consumers in 2017.”

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