Category: Business Development

Auto Aftermarket Parts Sellers to Promote Top-Selling Wipers, Washer Flue and Lighting

“The U.S. automotive aftermarket industry grew its retail sales by 2.5% in 2018, according to The NPD Group. In addition to favorable weather early in the year, this increase was fueled by the fundamentals of the industry being strong: More vehicles are on the road, the average age of vehicles is trending older, and the majority of consumers are unconcerned about higher gasoline prices.”

Promoting Slow Cookers Through Healthy Eating Desires

“Nutritionists advise preparing more of your meals at home, and for good reason: Doing so raises the nutritional quality of your diet, according to Consumer Reports. Studies have shown that home cooking fans may get more fruits and vegetables and less sodium and unhealthy fats than those who dine out, or do take out, frequently. And they tend to weigh less and have a lower risk of type 2 diabetes, too.”

Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”

Flood Insurance Agents to Promote Policies to Consumers Who Are Unaware of Need

“According to Consumer Reports, in recent weeks, northern Californians have suffered from heavy rain, snow, and mudslides as powerful storms swept in from the Pacific Ocean. Nearby states, including Arizona, southern Nevada, and Wyoming, also felt the impact as flood watches went into effect. Yet the flood season has barely started. While flooding happens all year, it is particularly common in the late spring and summer, according to The Weather Company, a subsidiary of IBM.”

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

“The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases.”

Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials

“According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%).”

Athletic Footwear Retailers to Promote New Styles to Boost Health For Walkers

“Regular exercise is probably the best prescription for healthy aging, reports Consumer Reports. But fewer than 1 in 5 adults 65 or older gets the minimum recommended amount.”

62% of Online Daters Believe Online Relationships Can Be Successful

“According to a poll by SurveyMonkey, fully half (50%) of online daters between the ages of 18 to 34 describe their experience as ‘entertaining’ while those ages 35 to 64 disproportionately describe them as ‘disappointing’ (37%).”

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

“Compared with Generation X and older generations, millennials are at the start of their adult buying journeys,” reports Nielsen. “And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of.”

Insurance Companies to Promote Cruise Refund Policies

InsureMyTrip, the travel insurance authority, today announced the results of its annual cruise survey. The new poll of roughly 1,440 U.S. respondents reveals that getting sick or injured before or during a cruise remains the top concern for travelers. Health-related issues also led the majority of travel insurance claims for cruise vacations.

Auto Insurance Companies to Promote Discounts in the Face of Rising Rates

The Zebra, the nation’s leading car insurance search engine, released its 2019 State of Auto Insurance Report, which reveals that car insurance rates have risen for four out of five American drivers (83%) over the past year. In fact, rates across the U.S. are higher than they’ve ever been: Up 23% since 2011 with an average annual cost of $1,470.

Cardiologists to Target Heart Attack Survivors Who Require Regular Monitoring

“According to a recent online survey conducted by Ipsos on behalf of MDVIP, a national network of primary care doctors who focus on delivering personalized medicine, patient-centered medicine and preventive care, nearly nine in ten adults say that if they were to experience a heart attack tomorrow, it would make them feel anxious about their future health (89%) and concerned about having another heart attack (88%).”

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