Nielsen estimates that about 83% of U.S. adults in Hispanic TV households (persons 18+) speak some level of Spanish in the home, with 27% speaking only Spanish and 57% speaking both languages in the home. So it goes without saying that today’s go-to-market strategies would be well-served by including Spanish language advertising if they aim to reach and engage a considerable portion of the U.S. Hispanic population.
Category: Customer Insights
Capping a remarkable, decades–long streak of vigorous growth, bottled water passed a major milestone in 2016, when it surpassed carbonated soft drinks to become the largest beverage category by volume in the United States. Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9%, which marked the third year in a row of accelerating growth.
Americans will spend more than ever as they celebrate Easter nearly three weeks later this year than last, the National Retail Federation said. According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history.
“Technology is touching just about every aspect of the residential construction industry, and that includes the roofing field. While some of the trends to expect in 2017 are based on the latest decisions being made by contractors and homeowners, many of those trends are being pushed forward by technology. The PDH Academy thinks it should be an interesting year for roofing in 2017, and here are a few reasons why.”
The urbanized and less-traditional camping phenomenon has made its way into the U.S. climbing market. Beyond the mountains, increasing popularity of indoor climbing has sparked new interest in the activity, helping the industry to grow by 13 percent in the 12 months ending January 2017, according to global information company The NPD Group. The industry has grown its sales by $52.9 million since 2014, reaching a four-year high of $175.5 million.
Consumer Reports spotlights the top most fuel-efficient SUVs based on the overall fuel economy test results, omitting electric vehicles. “Many SUVs now have fuel economy on par with large sedans,” Jeff Bartlett writes. “Not surprisingly, there are hybrids and diesel SUVs leading several key categories, but as you’ll see, the most fuel-efficient SUVs are hybrids and small models with regular gasoline engines.”
“Next-gen wellness retreats want to add stamps to your passport!” Well + Good reports. “Wellness travel’s always been a thing, but now curated experiences developed by leading wellness insiders and top tier fitness instructors are trending—and retreats are getting more sophisticated as a result.”
New consumer research from Leichtman Research Group, Inc. found that 82% of U.S. TV households have a DVR, get Netflix, or use on-Demand from a cable or Telco provider — with 30% of households using two of the services, and 14% using all three.
Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers. Here are some highlights.