Category: Customer Insights

68% of Fit Consumers Willing to Try Products They See in the Gym

According to a study conducted by +Kam, 84% of fitness-conscious Americans would still work out even if they could be fit and healthy without doing so. This is up from 76% when the same question was asked in 2017. The survey, which polled over 1,100 members of Generation Active, was commissioned by Zoom, the exclusive advertising and health content provider for the nation’s largest health clubs. Zoom defines Generation Active as the over 100 million Americans who exercise at least twice a week.

Home Security Customers Buying More Remote-Control Cameras and Automated Window Treatments

Joseph Giannone Plumbing, Heating & Air Conditioning, a family-owned home service company with an A+ rating by the BBB, recommends utilizing smart home automation features before leaving for vacation. Owner Joseph Giannone says, “When the home is left vacant, utilities and overall security can remain a concern. Fortunately, smart home technology continues to advance and can provide real solutions for to put vacationers at ease.”

Over 30% Of Pet Owners Consider Getting Pet-Related Tattoos

In honor of National Dog Appreciation Day on August 26, Wag!, the on-demand mobile dog walking app, revealed survey results exploring the crazy depths of a pet parent’s love and the special things they do for their dogs. From being the number one shoulder to cry on to tattoo memorials, two things are clear from the survey results: dogs are cherished relationships.

77% of U.S. Consumers Have a Travel Bucket List, But 85% Are Stopped By Cost

Love Home Swap, one of the world’s leading home exchange programs, is releasing results from its Travel Bucket List Survey of 1,000 Americans. The survey uncovers U.S. consumers’ travel aspirations and the barriers that stand in their way.

30% of Small Business Owners To Seek Assistance Filing Taxes

Small business owners are not as tax savvy as they think they are, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company. Thirty percent (30%) of small businesses believe they overpay their taxes and could claim more deductions and credits. This is despite the fact that 93% of small businesses rate themselves as ‘very or ‘somewhat confident’ in their ability to accurately file taxes.

Employers Can Increase Worker Satisfaction by Offering Voluntary Life Insurance

Although just over a quarter of employed Americans (27%) have voluntary group life insurance, 68% of workers who say they don’t because their employer doesn’t offer it would be somewhat or very likely to purchase it if offered at their company.

Safety Is The Number One Reason For 76% Of Parents Who Buy Kids Phones

Ting, a top rated postpaid MVNO service and a division of Tucows Inc., revealed the results of its Ting Digital Family Lifestyle Survey, giving insight into parents’ thoughts, concerns, habits and rules around their kids’ mobile phone use. The survey covers topics that are important to those navigating parenting in the mobile digital age, including phone safety, content consumption on phones, rules around phone use, and the cost of keeping the family mobile. 1,565 parents with children under the age of 18 who have cell phones responded to the survey.

Water-Related Property Damage Concerns 73% Of Homeowners

A new study from Chubb finds that while homeowners are nearly unanimous (90%) in saying they are “vigilant” or do an “okay job” at home maintenance, their responses tell a different story when it comes to water damage prevention, the number one cause of property-related claims.

What Are Thrift Shoppers Looking For?

Savers released its sixth annual Thrift Shopping Survey. A survey that explores you: the vintage visionary, the denim designer, the one-of-a-kind curator and the rack-combing, risk-taking, mold-breaking tastemaker. Beyond saving money and supporting our environment, thrifting is a movement and lifestyle that allows everyone to express their own style, whether quirky, romantic, bohemian or untamed. Thrift shopping is a trend that never goes out of style, and you can look good while doing good.

Women Make up 14% of Motorcyclists in the U.S.

“‘We are not surprised that female motorcycle ownership is at an all-time high, what with the work we’ve done to expand women’s presence in motorcycling,’ reports Motoress. A survey (2015) done by the American Motorcycle Industry Council (MIC); Motorcycle Owner Survey found that women account for 14% of all U.S. motorcycle owners. This is up from the 8% reported in 1998. It’s really no surprise, that’s nearly two decades ago.”

Acupuncture Can Help Ease Chronic Pain

“Chronic pain is a significant condition that affects millions of Americans. While family physicians play an important role for many of these patients, survey results indicate that many physicians consider the training they received in pain management inadequate, and may not feel comfortable in their ability to care for patients with chronic pain effectively, reports AAFP.”

Voice Search Becoming Increasingly Important For Consumer/Restaurant Interation

Yext, Inc., the leader in Digital Knowledge Management, released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing.

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