Category: Customer Insights

Toys and Technology Drive Licensed Sales for Kids

Video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S. – on par with the volume represented by toys, which is the number one licensed industry at most retailers, according to the U.S. Kids License Report from global information company The NPD Group.

10 Cool Cars Coming in Under $18,000

While the average transaction price of a new vehicle currently sits at nearly $35,000, the editors at Kelley Blue Book prove that you can still find a dynamic and affordable new car that turns heads with their 2017 list of the 10 Coolest Cars Under $18,000.

Take a Walk on the Beach with Your Dentist

“Most patients would prefer a walk on a beach over a trip to their dentist. Now, they can do both at the same time and have a much more positive dental experience,” Dentistry Today reports. “Researchers from the Universities of Plymouth, Exeter, and Birmingham in the United Kingdom worked with the Torrington Dental Practice in Devon to develop virtual reality software that would improve routine dental procedures such as fillings and extractions.”

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58% of Millennials Maintain Separate Email Accounts Just for Brands

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials. Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in the past three months. This indicates they want to receive brand emails but don’t want to clog their primary inboxes.

Women More Emotionally Connected to Fragrance than Men

Women in the U.S. are 35 percent more likely than men to let their moods dictate the scent they will wear each day, encouraging a stronger emotional tie to fragrance than their male counterparts, according to the latest data from Scentiments, a suite of consumer insights and tools on the U.S. fragrance industry from global information company The NPD Group.

No Coins Needed and Other Trends in Self-Serve Laundry

As manufacturers introduce more energy-efficient machines with flexible, coinless laundry payment options, laundromats are becoming highly automated businesses that require minimal owner oversight and provide customers with unprecedented levels of convenience.

Social Jet Lag Associated with Worse Mood, Poorer Health, Heart Disease

Preliminary results of a new study show that social jet lag has emerged as an important circadian marker for health outcomes. Social jet lag is associated with worse mood, poorer health and heart disease.

Top Platforms: 3 in 4 Plan to Increase Use of Video Content in Near Future

The latest annual Social Media Marketing Industry Report was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’ shifting preferences surrounding platforms and content.

Fast-Casual Concepts Leading Morning with Better Buns, Bowls, Breakfast

“For these chains, introducing breakfast, or just bumping it up a notch, has morphed into a deliberate strategy meant to build revenue outside an already busy lunch—and in some cases dinner—business,” Amelia Levin writes in QSR Magazine.

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