Category: Customer Insights

Sports Instruction Programs Help Kids Follow Path to Active Adulthood

Of Americans who received physical education (PE) in school, a vast majority are active as adults and more than one-third are active to at least a “healthy level,” according to the Physical Activity Council’s (PAC) recently released 2018 Participation Report.

E-commerce Retailers Can Win Shoppers With Short, Secure Contact Us Forms

Businesses rely on online forms, but customers often abandon forms instead of completing them. Over 80% of people surveyed by The Manifest say they abandoned at least one online form recently, with nearly a third (29%) citing security concerns and more than a quarter (27%) quitting forms that are too long.

Working “Unretirement” into Retirement/Financial Plans

“Unretirement is becoming more common, researchers report. A 2010 analysis by Nicole Maestas, an economist at Harvard Medical School, found that more than a quarter of retirees later resumed working. A more recent survey from RAND Corporation, the nonprofit research firm, published in 2017, found almost 40% of workers over 65 had previously, at some point, retired.”

Reading Aloud Linked to Reduced Parental Stress

“The value of reading to our kids — for them and us — is reinforced by the growing body of research on the topic. Just last week, a meta-analysis of 19 studies published in the journal Pediatrics found that reading aloud was significantly beneficial to children and their parents.”

Short Video Clips Connect with More B2B Buyers

More than half of all digital video consumption occurred on smartphones in 2017, and, per NPD Group, streaming video took up a whopping 83% of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points in the social media feeds of their customers and prospects, Adweek reports.

Nonprofit Organizations to Focus on Homeless, Hungry College Students

More than a third of college students don’t always have enough to eat and they lack stable housing, according to a survey published recently by researchers at Temple University and the Wisconsin HOPE Lab.

Foodservice Delivery in U.S. Posts Double-Digit Gains

Despite the overall weakness in the U.S. restaurant industry, foodservice delivery posted sizable gains in both visits and sales over the past five years, reports The NPD Group. The 20 percent increase in delivery sales and 10 percent gain in delivery foodservice visits were supported in large part by the growth of digital ordering, which now represents over half of all delivery visits.

The Arts Fight for Out-of-Home Entertainment Spending

Digital entertainment spending is continuing to win a greater share of consumers’ spending, while the share devoted to out-of-home entertainment and the arts declines, according to research from White Hutchinson.

Drunk Shopping? What People Buy After They Leave the Bar

“America’s drunk shopping habit hits $30.43 billion. Are Americans making poor decisions after drinking? Nearly half of American adults (46%) who drink alcohol regularly admit to making a purchase while under the influence — an estimated 68 million people, drawn from Finder.com’s study of 2,000 American adults.”

Use of Ride Share Services Grew 30% in Past Year

As auto shows around the country showcase the latest innovations in the market, it seems consumers are increasingly setting aside their car keys in favor of ride-sharing apps. New research from Mintel reveals that the percentage of those who have used a ride sharing service has grown 30 percent in the last year. Indeed, 30 percent of Americans used a ride sharing service in 2017 compared to 23 percent who used these services in 2016.

Athletic Footwear Industry Sales Grew 2 Percent to $19.6 Billion

The U.S. athletic footwear industry grew by 2 percent in 2017, generating $19.6 billion in sales, according to global information company The NPD Group. Unit sales also grew by 2 percent and average selling price remained flat, at $58.16.

Survey: 94% of Respondents Report Using Coupons

Valassis released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 U.S. consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store for traditional consumer packaged goods categories.

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