The National Marine Manufacturers Association, representing the nation’s recreational boat, engine and marine accessory manufacturers, announced it expects unit sales of new powerboats to have increased between six and seven percent in 2016, reaching an estimated 250,000 boats sold as consumer confidence soared and manufacturers introduced products attracting younger boaters.
“For consumers, tires and wheels continue to be one of the first, best and most basic ways to personalize a passenger car or light truck,” Mike Imlay wrote for SEMA News. “And through a variety of performance and style options aimed at every taste, the specialty-equipment industry stands readier than ever to fulfill their custom desires.”
Edmunds analysis says tax credit cuts put mainstream electric vehicle market in jeopardy. New research finds financial incentives don’t encourage mass adoption of EV technology, but are vital to sustaining sales. However, the latest AudienceSCAN survey finds there is a demand among car shoppers: 4% are considering hybrid/electric vehicles.
Consumer Reports asks owners every year in the annual Owner Satisfaction survey which cars won—or broke—their hearts. This year, they also asked whether owners thought their cars delivered value for the money.
Consumer Reports spotlights the top most fuel-efficient SUVs based on the overall fuel economy test results, omitting electric vehicles. “Many SUVs now have fuel economy on par with large sedans,” Jeff Bartlett writes. “Not surprisingly, there are hybrids and diesel SUVs leading several key categories, but as you’ll see, the most fuel-efficient SUVs are hybrids and small models with regular gasoline engines.”
Total Dealer Compliance, a car dealership compliance-auditing firm, announced key findings from its latest auto dealership survey conducted online in July among 200 U.S. adults aged 18+. The survey explores the public’s perception of a car dealership’s adherence to a code of ethics.
“In the U.S., pickup trucks are perennial top sellers. And because they are wildly profitable, competition and cash flow fuel perpetual upgrades. Digging in to what’s new in 2017 pickup trucks, there are a lot of details, upgrades, and even redesigns. Consumer Reports staff has driven many and shares the highlights below.”
Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. The Autolist.com study, What Drives Millennials, is based on 3,383 vehicle owners nationwide. It shows that Millennials care more about buying a new vehicle (+6.2% vs Gen X). Millennials also care less about price (-5.5% vs Gen X).
“Mobile has changed the auto purchase journey,” Think with Google reports. “From researching brands while on a lunch break to comparing prices on the dealership lot, mobile has an impact every step of the way.” Here Google shows examples of how real people behave in the five key auto micro-moments and what it means for automotive brands and dealerships.