Category: Automotive

Mechanics to Target Younger Drivers Who Can’t Read Warning Lights

Younger drivers (millennial/Gen Z) are more than 1.5 times more likely to identify popular emojis correctly than the tire pressure monitoring system (TPMS) warning symbol, revealed a new study commissioned by Goodyear Auto Service and Just Tires.

Car Dealerships to Promote Latest Car Tech to Encourage Higher Spending

“In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. The Cox Automotive Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers.”

Auto Insurers to Promote Policies With Lower Out-of-Pocket Costs

New Esurance survey results of over 1,000 U.S. drivers reveal that even though two-thirds of respondents were not at fault for their collisions, they still experienced high out-of-pocket expenses for things like rental cars or repairs beyond insurance coverage. And that’s in part because they’re missing vital steps that could help them avoid these added costs.

Young Car Owners to Spend Billions Modifying Their Cars

Does the generation that grew up with cell phones and connects with friends and celebrities from all over the world still have the need and desire to drive cars? What percentage of youth would rather give up their phone over their car? These questions and more are answered in the new 2018 SEMA Young Accessorizers Report.

Auto Dealerships to Promote Vehicle Data Transparency and Updated Tech

More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle’s data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.

Driving Instructors to Promote Courses for Safe Winter Driving

The Winter Driving Safety Alliance, an organization committed to promoting safe winter driving, urges all drivers and workplaces to shift into winter by preparing their vehicles and adjusting driving behavior to reduce the risk of a crash in challenging winter conditions.

Awareness Drives 90% of Vehicle Sales

Nielsen released findings that revealed the dizzying array of choices car buyers confront along their path to purchase. The Nielsen Auto Marketing Report 2018 shows that by the time car shoppers are ready to buy, they have twice as many brands under consideration than when they started their search. Findings from the report also highlight the importance of being top-of-mind with car buyers, which accounts for 90% of a brand’s purchase intent.

Four Repairs Car Owners Need to Make or Face Being Ticketed

Many drivers may feel that they don’t have the time or money to address vehicle repairs immediately, but be aware that ignoring some repairs can get you pulled over and even ticketed, says the Car Care Council.

Ride-sharing and Auto Subscription Programs Popular with City Dwellers.

The automotive industry’s predictions on the future of traditional vehicle ownership remain a topic of debate and at times a guessing game. Ultimately, awareness, availability and acceptance of on-demand transportation options, such as car-sharing, ride-hailing and subscription services, will likely be the deciding factor. The uptake of vehicle ownership alternatives is transforming the way consumers view mobility, according to the 2018 Cox Automotive Evolution of Mobility Study on Alternative Ownership.

43% of Consumers Changing Gas Station Payment Method to Avoid Pump Skimmers

Gas skimming is a growing threat to consumers at the gas pump, so much so that it has made an impact on how Americans pay for gas, according to a survey commissioned by CompareCards of American consumers who had purchased gasoline in the last 30 days. Forty-three percent of Americans said they’ve changed the way they pay for gas because of skimming concerns.

Women Make up 14% of Motorcyclists in the U.S.

“‘We are not surprised that female motorcycle ownership is at an all-time high, what with the work we’ve done to expand women’s presence in motorcycling,’ reports Motoress. A survey (2015) done by the American Motorcycle Industry Council (MIC); Motorcycle Owner Survey found that women account for 14% of all U.S. motorcycle owners. This is up from the 8% reported in 1998. It’s really no surprise, that’s nearly two decades ago.”

Nearly 60% of Vehicle Service Contract Buyers Enjoy Peace of Mind

Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford. Fifty-one percent of consumers reported paying for major vehicle repairs in the last five years, according to a survey of more than 2,000 Americans conducted online for Ally Financial by The Harris Poll. Of consumers who reported paying for repairs, four in five (80%) said they spent $500 or more, and nearly three in five (58%) said they spent $1,000 or more. One in three (33%) said they spent $2,000 or more.

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