Category: Automotive

Mechanics to Promote Tire Services for the Spring

“Winter is tough on tires: Road conditions can be brutal, and temperature swings can often mean your tires have become badly deflated, says Consumer Reports. As spring emerges, potholes often blossom and create their own risks to your tires. That makes this a great time to spend a few minutes checking your tires and making pressure corrections as needed.”

59.7% of Gen Xers Have Auto Loans at the Highest Balances

LendingTree, the nation’s leading online loan marketplace, today released its study on auto debt by generation that found those between the ages of 39 and 54 shoulder the biggest load among its users, with nearly 60% of Gen Xers having an auto loan.

Auto Aftermarket Parts Sellers to Promote Top-Selling Wipers, Washer Flue and Lighting

“The U.S. automotive aftermarket industry grew its retail sales by 2.5% in 2018, according to The NPD Group. In addition to favorable weather early in the year, this increase was fueled by the fundamentals of the industry being strong: More vehicles are on the road, the average age of vehicles is trending older, and the majority of consumers are unconcerned about higher gasoline prices.”

Auto Insurance Companies to Promote Discounts in the Face of Rising Rates

The Zebra, the nation’s leading car insurance search engine, released its 2019 State of Auto Insurance Report, which reveals that car insurance rates have risen for four out of five American drivers (83%) over the past year. In fact, rates across the U.S. are higher than they’ve ever been: Up 23% since 2011 with an average annual cost of $1,470.

Here’s Who’s Buying Motorcycles Today

We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.

Mechanics to Target Younger Drivers Who Can’t Read Warning Lights

Younger drivers (millennial/Gen Z) are more than 1.5 times more likely to identify popular emojis correctly than the tire pressure monitoring system (TPMS) warning symbol, revealed a new study commissioned by Goodyear Auto Service and Just Tires.

Car Dealerships to Promote Latest Car Tech to Encourage Higher Spending

“In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. The Cox Automotive Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers.”

Auto Insurers to Promote Policies With Lower Out-of-Pocket Costs

New Esurance survey results of over 1,000 U.S. drivers reveal that even though two-thirds of respondents were not at fault for their collisions, they still experienced high out-of-pocket expenses for things like rental cars or repairs beyond insurance coverage. And that’s in part because they’re missing vital steps that could help them avoid these added costs.

Young Car Owners to Spend Billions Modifying Their Cars

Does the generation that grew up with cell phones and connects with friends and celebrities from all over the world still have the need and desire to drive cars? What percentage of youth would rather give up their phone over their car? These questions and more are answered in the new 2018 SEMA Young Accessorizers Report.

Auto Dealerships to Promote Vehicle Data Transparency and Updated Tech

More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle’s data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.

Driving Instructors to Promote Courses for Safe Winter Driving

The Winter Driving Safety Alliance, an organization committed to promoting safe winter driving, urges all drivers and workplaces to shift into winter by preparing their vehicles and adjusting driving behavior to reduce the risk of a crash in challenging winter conditions.

Awareness Drives 90% of Vehicle Sales

Nielsen released findings that revealed the dizzying array of choices car buyers confront along their path to purchase. The Nielsen Auto Marketing Report 2018 shows that by the time car shoppers are ready to buy, they have twice as many brands under consideration than when they started their search. Findings from the report also highlight the importance of being top-of-mind with car buyers, which accounts for 90% of a brand’s purchase intent.

1 2 3 10