Category: Automotive

Average Affluent Family Spends $43,000 on Primary Vehicle

The annual YouGov Affluent Perspective 2017 Global Study says the affluent have an enduring love affair with cars. At present, 97% of affluent households own at least one vehicle, with the average affluent home owning two to three.

Who Tops Out in Luxury Sports Sedan Challenge?

Experts from, Inc. tested model-year 2017 cars from the highly competitive luxury sports sedan segment in order to rank the options available to shoppers. After extensive road and track testing by three experts and one consumer in the market for a new car in the class, the Audi A4 came out as the top performer, earning the title of Best Luxury Sports Sedan of 2017.

12% Buy Auto Aftermarket Products Online

A well-developed online strategy rises in importance as more millennials are hitting the road. According to global information company The NPD Group, 12 percent of U.S. consumers who have made an automotive purchase have done so online.

10 Cool Cars Coming in Under $18,000

While the average transaction price of a new vehicle currently sits at nearly $35,000, the editors at Kelley Blue Book prove that you can still find a dynamic and affordable new car that turns heads with their 2017 list of the 10 Coolest Cars Under $18,000.

Mustang is Most Searched for Collector Car in America

The iconic Ford Mustang is the most searched for classic car, according to a state-by-state report issued today by, the premier website for researching and purchasing classic automobiles and trucks.

More Two-Wheel Female Riders Than Ever – So Market to Them!

The Motorcycle Industry Council’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998. Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council.

Yachtsody in Blue

U.S. Boat Sales Float Back to the Top, Expected to Surge

The National Marine Manufacturers Association, representing the nation’s recreational boat, engine and marine accessory manufacturers, announced it expects unit sales of new powerboats to have increased between six and seven percent in 2016, reaching an estimated 250,000 boats sold as consumer confidence soared and manufacturers introduced products attracting younger boaters.

Wheel and Tire Trends to Get Shoppers Rolling

“For consumers, tires and wheels continue to be one of the first, best and most basic ways to personalize a passenger car or light truck,” Mike Imlay wrote for SEMA News. “And through a variety of performance and style options aimed at every taste, the specialty-equipment industry stands readier than ever to fulfill their custom desires.”

Tax Credit Cuts Put Electric Vehicle Market in Jeopardy

Edmunds analysis says tax credit cuts put mainstream electric vehicle market in jeopardy. New research finds financial incentives don’t encourage mass adoption of EV technology, but are vital to sustaining sales. However, the latest AudienceSCAN survey finds there is a demand among car shoppers: 4% are considering hybrid/electric vehicles.

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