Category: Digital+Technology


54% of U.S. TV homes have Netflix, versus 53% with DVR

New consumer research from Leichtman Research Group, Inc. found that 82% of U.S. TV households have a DVR, get Netflix, or use on-Demand from a cable or Telco provider — with 30% of households using two of the services, and 14% using all three.


Targeting Online Video Watchers with 2017 Trends

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers. Here are some highlights.


Mobile Device Dealers to Target Parents of Tweens

What are parents’ motivations and concerns when it comes to subscribing to a wireless service? To find out, Nielsen’s fourth-quarter 2016 Mobile Kids Report delved into the subject and shares the insights from respondents of parents of kids’ ages 6-12 who answered on behalf of their children.


Avid Online Shoppers Buy HALF of Needs Online

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study.

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Early Adopters Loving Voice-Enabled Assistants

“According to new data from Accenture of almost 26,000 consumers across 26 countries, one-third of consumers in every age group are interested in using the voice-enabled digital assistant in their smartphone.”

virtualy reality

VR Headsets Are the Next Tech Gadget in Demand

The 2016 holiday season brought virtual reality to the masses. Shoppers were treated to a variety of options, from $20 smartphone headsets at discount stores, to high-end gaming headsets costing hundreds of dollars from Sony, Oculus Rift and HTC. A new research report from Semico, Our Future Reality is Virtual, forecasts that VR headsets will grow at a 53% CAGR from 2016 to 2021.


NRF/Forrester Study Finds Mobile Investments Pay Off in Retail

NRF/Forrester study finds mobile investments pay off in an evolving retail landscape. Amid a seismic shift in how U.S. consumers shop, retailers are vying for time on their customers’ screens across all their devices — before, during and after a purchase. That is according to The State of Retailing Online 2017: Key Metrics, Business Objectives and Mobile report, released by the National Retail Federation’s division and Forrester.


Connect with the 238 Million Connected-TV Consumers

According to the NPD Connected Intelligence Connected Home Forecast, by the end of 2019, 238 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs, representing 59 percent growth from 2015 to 2019.

binge watchers netflix

How to Make the Most of Binge Watching Behavior

Netflix examined global viewing of more than 100 serialized TV series across more than 190 countries and found when members are focused on finishing a series, they watch a little over two hours a day to complete a season. On average, watchers finish an entire season in one week. Though binge watching is clearly the new normal, not all series are enjoyed the same way. Netflix unveiled The Binge Scale, revealing which shows are devoured and which are savored.

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