Category: Digital+Technology

35% of Consumers Booked Travel Through Online Agency

New research from Mintel reveals that only one in eight (12 percent) American travelers has booked accommodations using a home-share website in the past year, rising to one in five (19 percent) for Millennial travelers (aged 23-40). Despite the variety of alternative third-party booking options that have emerged in recent years, it appears that old habits die hard for many Americans. Working directly with a travel provider remains the most popular way to book a trip (40 percent), while 35 percent of consumers have booked travel through an online travel agency.

Consumers Prioritize Savings in Age of Convenience

In its 2017 RedPlum Purse String Survey, Valassis finds that shoppers not only want convenience in an age of home delivery and online shopping, but they prioritize saving – making time to uncover the best deals both online and offline.

Report Highlights Tech Opportunities for Credit Unions

The explosion of the Internet of Things represents a massive opportunity for credit unions, according to a new report by Javelin Strategy & Research. The white paper discusses how the IoT; connected payments from IoT devices; and new banking technologies, such as biometrics, are impacting the financial services industry.

Halloween Spending to Reach Record $9.1 Billion

With more people celebrating, Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up 8.3 percent from last year’s previous record of $8.4 billion.

ThinkNow Says Hispanics Plan to Spend 33% More this Holiday Season

10% of the Hispanics surveyed are more likely to spend based on advertising—double the 5% of whites who find gift ideas based on marketing. ThinkNow Retail™ suggests that the adoption of mobile shopping among the total market, especially Hispanic consumers, has changed the dynamic of the consumer shopping experience, but not consumers’ desire to shop. And we’ll see that theory play out this holiday shopping season, Mario X. Carrasco says.

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55% of Consumers Call Out Brands on Social to Get Resolution or Response

Social media has sparked a culture of calling out businesses. Consumers are taking it upon themselves to highlight and amplify brands’ bad behavior for the world to see. Situations involving bad customer service and rude employees no longer take place in isolation, according to Sprout Social’s Q3 Social Index report.

Smartwatch Ownership Expected to Increase Nearly 60% Into 2019

With the introduction of new devices, new features, and updates to hardware and operating systems alike, 2017 has brought a number of changes to the smartwatch market. As of June 2017, nearly nine percent of U.S. consumers aged 18+ owned a smartwatch, up almost 1.5 percentage points from the six months prior.

5 Trends Hearing Aid Shoppers Want to Hear About

“Recent technological advancements have transformed the hearing care industry,” Tariq Kamal writes. “Analog hearing aids are out. Digital processing systems are in. Patients like that new devices are more powerful and efficient than their ancestors. Many patients also appreciate the advanced functionality that they deliver.”

Young Adults Most Excited for Black Friday 2017

Mintel’s Winter Holiday Shopping U.S. 2017 market report reveals that iGeneration winter holiday shoppers are the most likely (42 percent) to say they like to shop in stores on Black Friday, nearly double the amount of holiday shoppers overall (23 percent).

Podcast Ad Revenues Expected to Top $220 Million

U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau and conducted by PwC U.S.

Robotic Furniture Transforming Urban Living

It’s no fun living in a cramped apartment, but what if you could make it feel considerably larger with the press of a button? Furniture trends and smart home trends are colliding to accommodate small-space urban living. Here is one you’ll start to see influencing consumers, from DigitalTrends.com.

Teens are Primping, Grooming Before Video Chatting with Friends

In the not so distant past, video phones were merely a cool, fictional gadget you might see on an episode of The Jetsons or Star Trek. Today, however, making a video call is as simple as selecting Facebook Messenger, FaceTime, Skype, Google Duo, or one of the many other apps that facilitate a virtual face-to-face.

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