Category: Digital+Technology

Satellite TV Providers to Target Cable Subscribers Whose Fees are Rising

“It’s probably no surprise that pay-TV packages are more expensive this year than in 2018, reports Consumer Reports. Prices rise every year. But you might be surprised at the size of the increase once you get your bill.”

62% of Online Daters Believe Online Relationships Can Be Successful

“According to a poll by SurveyMonkey, fully half (50%) of online daters between the ages of 18 to 34 describe their experience as ‘entertaining’ while those ages 35 to 64 disproportionately describe them as ‘disappointing’ (37%).”

Bars and Restaurants to Tout Big-Screen Game Viewing During Fall Sports Season

“Younger consumers, typically millennials, are always on the go; from visiting family to working out to connecting with colleagues at happy hour. While they live busy lifestyles, Nielsen reports they also like to stay connected to what’s happening with their favorite sports teams. And that means these highly engaged viewers look for ways to stay connected to the latest scores and catch a game regardless of where they are.”

60% of Digital Food Orders are Placed Via Mobile App

“Restaurant digital orders have grown at an average annual rate of 23% since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70% of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report.”

Online Clothing Retailers to Target Luxury Shoppers

“U.S. online sales of luxury fashion items are showing significant growth coming from each of the key segments (footwear, accessories, and apparel) according to the new U.S. Luxury E-commerce Report from The NPD Group. Much of the nearly 50% increase in dollar sales seen in recent years across these segments is attributed to an increase in buyer spending.”

51% of Americans Value Free Returns in E-Commerce

Radial, a bpost group company, today announced the results of its new global consumer insights study, “Cracking the Code: What Online Shoppers Value Most.” The study surveyed more than 2,000 consumers across the United States and Canada to determine their online shopping preferences and what strategies brands can execute to meet customer expectations in the increasingly competitive business of commerce. The findings showed that consumers have clear and unwavering opinions regarding the services they value, as well as those that would turn them away.

Credit Card Companies to Target Cash-Averse Consumers

“Americans are becoming less reliant on physical currency, reports Pew Research. Roughly three-in-ten U.S. adults (29%) say they make no purchases using cash during a typical week, up slightly from 24% in 2015. And the share who say that all or almost all of their weekly purchases are made using cash has modestly decreased, from 24% in 2015 to 18% today, according to a new Pew Research Center survey that comes as some businesses experiment with becoming cashless establishments.”

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

Retailers to Target Smartphone Users Via Voice Search

With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers’ preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte’s U.S. edition of the “2018 Global Mobile Consumer Survey.” This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.

Digital Movie Providers to Promote VOD Purchase and Rental

“As TV-connected devices become commonplace in U.S. homes more consumers are choosing to rent and purchase digital movies. As of August 2018, 61 million households in the U.S. had at least one internet-connected TV, video game console, Blu-ray Disc player or streaming media player, representing year over year growth of three million homes, according to The NPD Group. Specifically, households with an internet connected TV increased 20% and those with streaming media players grew 17 percent. At the same time, digital movie purchase and rental transactions increased 19% in the first half of 2018.”

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