Category: Digital+Technology

Streaming Opens Channels for More Music Consumption

“On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year,” Nielsen reports. “How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices.”

Average Person Watches 1.5+ Hours of Online Video Per Day

In Wyzowl’s Video Marketing Statistics 2018 Survey, statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. They share their insights in The State of Video Marketing 2018.

Shoppers Search for ‘What’s the Worst?’ or ‘What’s the Best?’

Google found that mobile searches that include “best” have grown over 80 percent in the past two years. At the same time, searches ending with “to avoid” have grown 1.5 times in the same span, and searches for “worst” are also on the rise, according to a post in Marketing Land.

51% of Grocery Sales Now Influenced by Digital

More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, “The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative.”

Online Banking Customers Want More Mobile Options

“A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to provide more mobile digital banking services. And fintech competitors are “nipping at their heels,” happy to take advantage of what is clearly a “disconnect” between today’s financial services consumers and the banks that serve them,” Michael Salo writes in business2community.

Millennials Look to Instagram for Makeup Inspiration

Young shoppers are the driving force behind a boom in the cosmetics industry, the New York Times reports. Always camera ready, they are buying and using almost 25 percent more cosmetics than they did just two years ago and significantly more than baby boomers, according to the research firm NPD. And millennials who identify themselves as “makeup enthusiasts,” NPD found, are using six products each day.

Only 21% Feel that People Represent their Lives Accurately on Facebook

The Verge partnered with Reticle Research to conduct a wide-ranging survey on the public’s attitude toward some of the biggest names in tech. Respondents trusted Facebook less than Google, and “trust” was a primary factor for individuals who abstained from using Facebook overall. Respondents trusted Amazon almost as much as their own bank. Of all the companies named in the survey, respondents were most likely to recommend services from Amazon to their family and friends, The Verge writers tell us.

More than 164 Million Plan to Shop Thanksgiving Weekend and Cyber Monday

The biggest shopping weekend of the year is right around the corner and 69 percent of Americans — an estimated 164 million people — are planning to shop or considering shopping during Thanksgiving weekend, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. For the first time in survey history, the numbers include Cyber Monday in addition to Thanksgiving Day, Black Friday, Small Business Saturday and Sunday.

Are You Marketing to Mobile-Only Internet Users?

Mobile users in the U.S. spend approximately two-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report from comScore, which noted that mobile accounted for almost two-thirds (65%) of digital minutes in the U.S. during May.

Seniors Bridging the Digital Divide Despite Doubters

Mobile devices have rapidly become one of the most common ways for Americans to get news, and the sharpest growth in the past year has been among Americans ages 50 and older, according to a Pew Research Center survey.

E-Commerce Shoppers to Spend 70% More Than In-Store Shoppers This Holiday

On average, U.S. consumers anticipate doing nearly 40 percent of their 2017 holiday shopping online, up from one-third just two years ago, reports The NPD Group. According to NPD’s 2017 Holiday Purchase Intentions Survey, consumers who will be holiday shopping online are planning to spend roughly 70 percent more than their in-store-only counterparts – online shoppers anticipate spending an average of $793 this holiday season and those who will only shop in brick-and-mortar stores plan to spend an average of $467.

35% of Consumers Booked Travel Through Online Agency

New research from Mintel reveals that only one in eight (12 percent) American travelers has booked accommodations using a home-share website in the past year, rising to one in five (19 percent) for Millennial travelers (aged 23-40). Despite the variety of alternative third-party booking options that have emerged in recent years, it appears that old habits die hard for many Americans. Working directly with a travel provider remains the most popular way to book a trip (40 percent), while 35 percent of consumers have booked travel through an online travel agency.

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