Category: Digital+Technology

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.

Retailers to Target Smartphone Users Via Voice Search

With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers’ preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte’s U.S. edition of the “2018 Global Mobile Consumer Survey.” This year smartphone penetration rose to 85%, up 3% from 2017, with the strongest growth among U.S. consumers aged 45 and over.

Digital Movie Providers to Promote VOD Purchase and Rental

“As TV-connected devices become commonplace in U.S. homes more consumers are choosing to rent and purchase digital movies. As of August 2018, 61 million households in the U.S. had at least one internet-connected TV, video game console, Blu-ray Disc player or streaming media player, representing year over year growth of three million homes, according to The NPD Group. Specifically, households with an internet connected TV increased 20% and those with streaming media players grew 17 percent. At the same time, digital movie purchase and rental transactions increased 19% in the first half of 2018.”

Mobile Advertisers to Increase Mobile Gaming App Ad Usage

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI.

Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search

From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.

Promotions Influence 82% of Holiday Shoppers

Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.

88% of Shoppers Value Free Shipping Over Speed

Fast and free shipping return as holiday shopper favorites, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.

Local Food Producers to Connect More with Customers

The fall season is a time for friends and families to reconnect with one another, usually around a holiday meal where discussions and even friendly debates are part of the occasion. According to a recent survey from Undeniably Dairy, a campaign by the Innovation Center for U.S. Dairy, three-quarters of Americans would be more open to someone’s point of view after sharing a meal, reinforcing the idea that most Americans believe in the connecting powers of food.

Internet Providers to Promote Affordable Plans to Low-Income Households

Cox Communications announced the overwhelmingly positive results of a survey of Connect2Compete program participants, a program designed for low-income families in need of internet access at home. The vast majority of parents agree low-cost internet service at home gives children a leg up for high school graduation (91%) and helps students get higher grades (89%).

OTT Providers to Promote Lower Cost Viewing Offerings

Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018.

75% of Consumers Believe Mobile Offerings are Extremely Important

Metova, a world-leading provider of mobile, connected car, connected home and IoT solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on “Mobile First” technologies. The survey was conducted to research the growing shift from “Mobile Friendly” to “Mobile First.” Notably, more than half would choose one company over another based on the mobile experience they offer and 70% say it is very important that a company they do business with has a great mobile experience.

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