Category: Digital+Technology

E-commerce Plays Bigger Role in Home Improvement

Online sales of home improvement products that span everything from plumbing and hardware to storage and décor, have grown 41 percent in the 12 months ending March 2017, reports The NPD Group. The e-commerce home improvement market reached $10.9 billion in sales for the year, according to NPD’s receipt mining service, Checkout Tracking.


Electronics Retailers to Tag Along with Alexa, Command Sales Growth

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.

Mobile Offers Poised for Explosive Growth Following Strong 2016

Following a year of significant industry growth and widespread mobile coupon adoption, Koupon Media, a mobile offer platform and retail network in the industry, released its third annual State of the Mobile Offer Industry report, revealing key trends shaping the mobile coupon industry in 2017.

Study Says Consumer Awareness and Understanding of Digital Wallets Still Low

The study The Intersection of Payments and Commerce in a Digital World found 16% of consumers have ever used a digital wallet. Even worse, consumer awareness and understanding of digital wallets is low. Retailer adoption isn’t helping either: just over a third (36%) of merchants currently accept digital wallets.

Study Shows Restaurant Choice Highly Motivated by Deals

A recent study by Valassis, a leader in intelligent media delivery, found that coupons and promotions are highly impactful in driving restaurant traffic and customer engagement.

How Retailers Can Use Showrooming to Increase Sales

Despite the influx of mobile users and shoppers, retailers are not seeing the high conversion rates you might expect. Retailers can take steps to increase mobile conversion. Here are four things retailers should be doing to optimize their sites for the rise of m-commerce, from Digital Commerce 360.

Wedding Industry Can Nail It with Pinterest Trends

The new direction of nuptials in 2017 is all about personalization and having fun, from printed bridesmaid dresses in lieu of mismatched solids, to the taco bar riff on family-style buffets, according to the Pinterest Wedding Report of 2017. Things that made the list? Drip cakes and off-the-shoulder wedding dresses. These are the top wedding trends of 2017 on Pinterest.

Digital Dads: Marketing Tips for Targeting the Engaged Parent

Millennials are tackling parenting differently than generations before them, Think With Google reports. And how they watch YouTube reveals some broader insights into their unique values and parenting styles. As the oldest millennials approach 40, more than 40% of the generation identifies as parents.

54% of U.S. TV homes have Netflix, versus 53% with DVR

New consumer research from Leichtman Research Group, Inc. found that 82% of U.S. TV households have a DVR, get Netflix, or use on-Demand from a cable or Telco provider — with 30% of households using two of the services, and 14% using all three.

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