Category: Digital+Technology

eReaders can Bridge the Technology-Caused Gap Between Parents and Children

National polling released today by the American Speech-Language-Hearing Association (ASHA) and Read Aloud 15 MINUTES shows that significant percentages of parents report their children’s popular technology use is routinely taking time away from reading and conversing, activities basic to fostering brain and communication development.

The Back to School Shopping Season is Off to an Early Start

According to internal data from RetailMeNot, Inc., mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note.

65% of Millennial Loyalty Program Members Want Digital Rewards

New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.

Subpar Digital Services Cause 31% of Consumers to Switch Banks

Banks’ huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they’re used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

20% of Americans Access the Internet Exclusively from Their Phones at Home

“Americans tend to view the impact of the internet and other digital technologies on their own lives in largely positive ways, Pew Research Center surveys have shown over the years. A survey of U.S. adults conducted in January 2018 finds continuing evidence of this trend, with the vast majority of internet users (88%) saying the internet has, on balance, been a mostly good thing for them personally.”

mCommerce Sales Are Growing 22.5% Year-Over-Year

“Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value.”

42% of Adults Want Their Doctor/Patient Relationship to Extend to Social Media

A new survey from the American Osteopathic Association finds more than half of millennials (54%) and more than four out of 10 (42%) adults are or would like to be friends with or follow their healthcare providers on social media. The online survey was conducted by The Harris Poll in April 2018 on behalf of the AOA.

The 64% of Online Banking Adults Like These Features Best

The most recent Insight Summary Report from Mercator Advisory Group’s CustomerMonitor Survey Series reveals that mobile banking is growing rapidly in the United States. According to the report, titled Digital Banking: Improvements Needed to Compete with Fintech, 64% of U.S. consumers with at least one account at a bank, credit union, or other financial institution perform mobile banking activities, but they are more likely to banking via their mobile device using the financial institution’s website than a mobile banking app.

Making the Most of the 3 Hours a Day Women Spend on Mobile Apps

“What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.”

Technology is on the Top of Half of Small Business Owners’ Investments Lists

CIT Direct Capital, the national online small business lending unit of CIT Group, today announced the results of its new survey conducted by The Harris Poll revealing that nearly three out of four small businesses in the U.S. plan to expand their product and service offerings this year.

10% of Shoppers Now Buy Some Groceries Online

“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”

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