Category: Digital+Technology

Robotic Furniture Transforming Urban Living

It’s no fun living in a cramped apartment, but what if you could make it feel considerably larger with the press of a button? Furniture trends and smart home trends are colliding to accommodate small-space urban living. Here is one you’ll start to see influencing consumers, from DigitalTrends.com.

Teens are Primping, Grooming Before Video Chatting with Friends

In the not so distant past, video phones were merely a cool, fictional gadget you might see on an episode of The Jetsons or Star Trek. Today, however, making a video call is as simple as selecting Facebook Messenger, FaceTime, Skype, Google Duo, or one of the many other apps that facilitate a virtual face-to-face.

Jewelry Shoppers Moving Online But Are Local Stores?

“A growing trend in jewelry retail: fine jewelry retailers are finally getting online. However, as online shoppers often remain hesitant to invest in a piece of jewelry, retailers are going to need to overcome the innate physical restrictions of e-commerce standards in order to capture a share of this growing market,” Deborah Weinswig writes for Forbes.

Message Consumers Where Their Eyeballs Are!

LivePerson recently conducted a survey to uncover what consumers wanted from their preferred airlines in terms of customer service communications. After surveying 1,200 U.S.-based consumers age 18+ who travel four or more times a year, they found that messaging plays a key role in increasing the overall satisfaction consumers feel with their preferred airlines. These preferences can be incorporated into any digital marketer’s arsenal, however.

Smart TVs Electrify Connectivity Growth Through 2020

By the end of 2020 there are forecast to be 260 million installed devices attached to the internet and able to deliver apps to TVs, according to the latest NPD Connected Intelligence forecast. This represents 31 percent growth in TV-connected devices over the forecast period, led by smart TVs and streaming media players.

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58% of Millennials Maintain Separate Email Accounts Just for Brands

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials. Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in the past three months. This indicates they want to receive brand emails but don’t want to clog their primary inboxes.

Top Platforms: 3 in 4 Plan to Increase Use of Video Content in Near Future

The latest annual Social Media Marketing Industry Report was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’ shifting preferences surrounding platforms and content.

Home Automation Products Expected to Add $1.8B Incremental Sales

According to The Future of Tech report from global information company, The NPD Group, home automation products will add $1.8 billion of new consumer electronics sales through 2018. The Future of Tech report forecasts 74 percent growth in the home automation category from 2016 to 2018, driven by sales of security and monitoring products, as well as growth in power and sensors.

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