Category: Digital+Technology

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58% of Millennials Maintain Separate Email Accounts Just for Brands

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials. Despite 58 percent of Millennials maintaining a separate email account just for brand communication, 83 percent have made a purchase from email in the past three months. This indicates they want to receive brand emails but don’t want to clog their primary inboxes.

Top Platforms: 3 in 4 Plan to Increase Use of Video Content in Near Future

The latest annual Social Media Marketing Industry Report was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’ shifting preferences surrounding platforms and content.

Home Automation Products Expected to Add $1.8B Incremental Sales

According to The Future of Tech report from global information company, The NPD Group, home automation products will add $1.8 billion of new consumer electronics sales through 2018. The Future of Tech report forecasts 74 percent growth in the home automation category from 2016 to 2018, driven by sales of security and monitoring products, as well as growth in power and sensors.

E-commerce Plays Bigger Role in Home Improvement

Online sales of home improvement products that span everything from plumbing and hardware to storage and décor, have grown 41 percent in the 12 months ending March 2017, reports The NPD Group. The e-commerce home improvement market reached $10.9 billion in sales for the year, according to NPD’s receipt mining service, Checkout Tracking.

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Electronics Retailers to Tag Along with Alexa, Command Sales Growth

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.

Mobile Offers Poised for Explosive Growth Following Strong 2016

Following a year of significant industry growth and widespread mobile coupon adoption, Koupon Media, a mobile offer platform and retail network in the industry, released its third annual State of the Mobile Offer Industry report, revealing key trends shaping the mobile coupon industry in 2017.

Study Says Consumer Awareness and Understanding of Digital Wallets Still Low

The study The Intersection of Payments and Commerce in a Digital World found 16% of consumers have ever used a digital wallet. Even worse, consumer awareness and understanding of digital wallets is low. Retailer adoption isn’t helping either: just over a third (36%) of merchants currently accept digital wallets.

Study Shows Restaurant Choice Highly Motivated by Deals

A recent study by Valassis, a leader in intelligent media delivery, found that coupons and promotions are highly impactful in driving restaurant traffic and customer engagement.

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