Nielsen estimates that about 83% of U.S. adults in Hispanic TV households (persons 18+) speak some level of Spanish in the home, with 27% speaking only Spanish and 57% speaking both languages in the home. So it goes without saying that today’s go-to-market strategies would be well-served by including Spanish language advertising if they aim to reach and engage a considerable portion of the U.S. Hispanic population.
The urbanized and less-traditional camping phenomenon has made its way into the U.S. climbing market. Beyond the mountains, increasing popularity of indoor climbing has sparked new interest in the activity, helping the industry to grow by 13 percent in the 12 months ending January 2017, according to global information company The NPD Group. The industry has grown its sales by $52.9 million since 2014, reaching a four-year high of $175.5 million.
Audiences for major art forms ranging from opera to ballet are aging, creating fears of empty seats and depleted coffers in the future. But a synthesis of market research conducted for 25 performing arts organizations that are part of a Wallace Foundation initiative offers clues that might help change this picture.
Americans will spend more than ever as they put on their favorite green outfits to celebrate St. Patrick’s Day this year, the National Retail Federation said. According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for St. Patrick’s Day is expected to reach $5.3 billion, an all-time high in the survey’s 13-year history.
At renewal time, a third of consumers actively search for a better insurance deal. Data also shows that policyholders looking for a new plan are more likely to turn to friends and family for advice than price comparison websites.
A record low number of Americans will spend their tax returns this year while the second-highest number on record will put the money into savings, according to the annual tax return survey released today by the National Retail Federation and Prosper Insights & Analytics.
The Consumer Financial Protection Bureau released a report that examines complaints from older student loan borrowers about servicing practices that can jeopardize their long-term financial security. In the last decade, the number of older student loan borrowers has quadrupled and the amount of debt per older borrower has roughly doubled, as many take out loans for children or grandchildren. According to the report, older borrowers struggling to make payments complain about obstacles to enrolling in income-driven payment plans and accessing their protections as cosigners. In 2015, nearly 40 percent of federal student loan borrowers age 65 and older were in default.
2016 was the year of chrome, scorpion-embedded designs, and holo hysteria. Do these design elements have staying power for the coming year? Read the input from Nails Magazine experts to see what local nail salons can expect to be creating and buying for 2017.
For many Americans, watching certain sports and enjoying an adult beverage seem to go hand-in-hand. A recent Harris Poll asked legal drinking age Americans what alcohol beverage types they’re most likely to associate with various sports, and what they’re most likely to drink while watching and cheering on their favorite sports teams.