Category: Lifestyles+Events

Financial Planners to Target the 30% of Americans Who Worry about Debt

In a new survey by GOBankingRates.com, nearly a third of Americans expressed concern that they will not be able to pay off debt in their lifetime. Forty-four percent of Americans said that low income is the top reason for their ongoing struggle with debt. Respondents also reported that high costs of living and the cost of tuition contributed to their debt burden.

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

Maid Services can Clean the Out of Reach Areas 30% of Americans Skip

A new national survey released today reveals 20% of Americans only deep clean their homes every six months, if ever. One in three (30%) admit to not cleaning in areas out of arm’s reach (e.g. high ceilings, tops of kitchen cabinets) where unwanted dust and dander can settle and have an adverse effect the quality of the air inside a home. Additionally, a majority of those surveyed (54%) believe indoor air quality is about the same or better than outdoor air quality, failing to realize indoor air can contain more pollutants than outdoor air. In other words, our homes can be dirtier than we think.

Most Americans Would Rather Remodel Their Home than Buy a New One

Across the country, people are largely happy with their current homes, and would rather stay in them and make updates than move. The latest Zillow Housing Aspirations Report finds that 76% of Americans would rather use a set amount of money to upgrade their home to meet their needs instead of as a down payment on a new home.

64% of Consumers Choose or Reject Companies Purely Based on Political or Social Stances

Nearly two-thirds (64%) of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue, according to the 2018 Edelman Earned Brand study. Belief-driven buyers are now the majority across markets, including the U.S. (59%), Japan (60%), the UK (57%) and Germany (54%); age groups, 18-34 (69%), 35-54 (67%) and 55+ (56%); and income levels, low (62%), middle (62%) and high (69%).

19% of Americans Don’t Have Time to Prepare Meals

This September marks the fourth annual National Family Meals Month which the Food Marketing Institute (FMI) Foundation launched to encourage Americans to strive for just one more family meal per week at home. Over this short period of time, the movement has grown to include approximately 200 partners (food retailers, manufacturers and community organizations) and an annual tracking study by The Nielsen Company shows that the drive is having a significant impact. According to Nielsen, among those who saw the campaign, 84% took action such as eating together more as a family and cooking more meals at home.

89% of Americans Shop at Discount Stores

“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”

Meet the Passionate Breakfast Eaters of America

The old adage that breakfast is the most important meal of the day still rings true for most people, according to Packaged Facts’ report Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition. The “breakfast believer”, as identified by Packaged Facts, represents those who subscribe to the notion that breakfast is more important than lunch or dinner. Leveraging this positive sentiment can help companies and brands when marketing new products as well as rationalizing premium-priced breakfast food products. Women, over 65s, blacks, and Hispanics emerge as likely subscribers to the breakfast-believer mentality.

Sellers Can Tout Neighborhood Vibe, Low Crime Rates to Appeal to Movers

Trulia, a home and neighborhood site for homebuyers and renters, released the results from a research survey to find out how many Americans experience “neighborhood regret,” and discover new strategies to prevent buyer and renter remorse in the future. The survey, conducted online by Wakefield Research of 1,000 Americans found that 36% of those who recently relocated would have moved to a different neighborhood than their current one; additionally 77% agree there is no single reliable source for complete neighborhood information.

Financial Institutions Can Target College Tuition Payers With Loan Packages

According to the 2018 Allianz Tuition Insurance College Confidence Index, roughly 40% of families find the Free Application for Federal Student Aid (FAFSA) challenging to complete; a troubling statistic considering the growing number of families saving nothing for college. The index reveals a growing “college savings gap,” as even parents who have saved have only about a third of what they think a four-year degree will cost. Both groups expect to tap outside sources (including those accessible after filing the FAFSA) to cover 40% of the balance, a significant increase from 2017.

Retailers to Target Rock Climbers Who Prefer Moderately Difficult Climbs

The sport of rock climbing is gaining international attention, having been approved for inclusion in the 2020 Olympic Games. But news headlines about the sport are still dominated by reports of gruesome injuries and near-death falls. Are rock climbers going out of their way to seek these risks? A new study published in Risk Analysis: An International Journal reveals that decreasing the level of injury risk at a climbing site generates substantial welfare gains for climbers.

Fast-Casual Restaurants Can Score Gen Z Traffic

For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today (popularly known as Generation Z) present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail malls, teenagers are shunning destination retail and the auto industry for FaceTime, 7-Eleven, and Starbucks.

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