Category: Purchase Intent

Stores can Cater to Pet Owners’ Desire to Throw Their Fur Babies Parties

Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets’ birthdays in their homes and on social media. The current generation of pet owners isn’t holding back when it comes to lavishing attention on pets, and they’re especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

Travel Agents can Appeal to Millennials’ Music Taste to Promote Travel Destinations

Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.

Food Stores Can Lure Lunch Crowd with Healthy Deli Meats

“While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen.”

A 10% Landscaping Investment Increases Appraised Home Value

The Appraisal Institute, the nation’s largest professional association of real estate appraisers, today encouraged homeowners to pay close attention to their property’s landscaping as it could have a major impact on value. In fact, a well-landscaped home can add approximately 6 to 13% in value compared to a property with no landscaping, according to one source.

80% of Managers Agree that an Employee’s Wardrobe Can Affect Their Promotion Opportunities

Climbing the corporate ladder requires the right gear, new research from staffing firm OfficeTeam suggests. The majority of professionals (86%) and managers (80%) surveyed said clothing choices affect someone’s chances of being promoted.

What the 60% of Employees Who Value Comfortable Workspaces are Looking For

About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18-34.

More Than 30% of Women Buy at Least One New Pair of Shoes Monthly

DSW kicked off its new DSW VIP loyalty program by collecting insights into the relationship between women and shoes through a survey taken by its loyal membership. Results from the March 2018 survey, completed by 4,383 of DSW’s female loyalty members, reveals how closely their feelings about shoe shopping align with the perks of DSW VIP.

Vendors Can Help Employers Deliver Quality Brews to the 68% of At-Work Coffee Drinkers Who Expect It

American businesses seeking to improve productivity should consider investing more in employer provided, higher-quality coffee options, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, a new report by market research firm Packaged Facts. While the average employee does not expect an employer to provide coffee that significantly outshines their usual coffee beverage purchased or made outside the office, they do expect their employer to deliver coffee and coffee drinks that can reasonably compete with it.

How Mortgage and Other Lenders are Helping More People Buy Houses

“They were blamed for the biggest financial disaster in a century. Subprime mortgages – home loans to borrowers with sketchy credit who put little to no skin in the game. Following the epic housing crash, they disappeared, due to strong, new regulation, and zero demand from investors who were badly burned. Barely a decade later, they’re coming back with a new name — nonprime — and, so far, some new standards.”

The Arts Fight for Out-of-Home Entertainment Spending

Digital entertainment spending is continuing to win a greater share of consumers’ spending, while the share devoted to out-of-home entertainment and the arts declines, according to research from White Hutchinson.

70 Percent Want to See Engaging, Mixed-Use Malls

From shopping center to inclusive community space, America’s malls are evolving. “The narrative around the death of the mall is a myth and consumers don’t believe they are going to lose their local center anytime soon. Consumer demands and habits are evolving and malls are adapting to those new behaviors. The general sentiment is that malls will continue to play an important role but they will look different in the future, which is positive for communities across the country,” said ICSC President and CEO Tom McGee.

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