Category: Purchase Intent

30% of Small Business Owners To Seek Assistance Filing Taxes

Small business owners are not as tax savvy as they think they are, according to a new survey from Clutch, the leading B2B research, ratings, and reviews company. Thirty percent (30%) of small businesses believe they overpay their taxes and could claim more deductions and credits. This is despite the fact that 93% of small businesses rate themselves as ‘very or ‘somewhat confident’ in their ability to accurately file taxes.

Water-Related Property Damage Concerns 73% Of Homeowners

A new study from Chubb finds that while homeowners are nearly unanimous (90%) in saying they are “vigilant” or do an “okay job” at home maintenance, their responses tell a different story when it comes to water damage prevention, the number one cause of property-related claims.

Women Are 10% More Likely Than Men To Talk About Death Preparation

MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.

Women’s Interest In Watches Is On The Rise

“After three years of flagging sales in the United States, the women’s watch segment is again on the rise, in part due to a concerted effort by leading watch makers to focus attention and marketing dollars on the women’s market. Women’s watch sales grew 2%, year over year, between January and May 2018, rising to nearly 7 million units, according to global information provider The NPD Group.”

76% of Teens Are Purchasing Lipstick

Pucker up! When it comes to cosmetics, QVC, home to more than 300 beauty brands, knows a thing or two about what women want. In celebration of National Lipstick Day on July 29, the multi-platform retailer surveyed over 500 female customers to learn more about their lipstick habits and preferences.

Pest Control Ads to Portray Bugs as Disgusting Rather than Scary

To determine how the human brain reacts to seeing insects and other pests, pest control leader Orkin partnered with the Georgia Institute of Technology (Georgia Tech) on a scientific research study. Georgia Tech researchers discovered that pests seen in a home elicited the neurological reaction of “strong disgust,” an emotion associated with avoiding contamination and disease.

Insurance Companies Can Attract New Client by Advertising Discounts to Homeowners Who Make These Improvements

“With home-improvement season in full swing, this is the time of year when you might make upgrades that can protect your home from burglaries, fires, and storms, such as hurricanes and tornadoes. According to Consumer Reports, if you take steps to make your home safer, your homeowners insurance company could reward you with a premium discount, depending on what you’ve done.”

The Popularity of Cold Brew Coffee is on the Rise

On the heels of ready-to-drink (RTD) coffee and iced coffee growth, cold brew coffee has become commonplace across the foodservice spectrum, according to a report by market research firm Packaged Facts. Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold. Cold brew’s promise of smoother taste and lower acidity, along with its premium positioning, higher price points, and enthusiastic younger consumers, build on iced coffee’s base and help keep the coffee market humming along.

Students Grades 7 and Up View Paper as a Critical Part of Their School Supplies

Paper is the preferred learning tool in today’s fast-paced, highly competitive classrooms, according to students, teachers and parents surveyed for the recently released Paper and Productive Learning: The Fourth Annual Back-to-School Report from the Paper and Packaging Board (P+PB). The report, which examines paper’s enduring and vital role in productive learning, found that 94% of college students and 89% of students in grades 7-12 say paper is essential to helping them achieve their academic goals.

81% of Homeowners Need Their Homes to be More Organized in Order to Relax

At a time when Americans’ lives are busier than ever and to-do lists feel never ending, organizing makes homeowners into masters of their universe; a staggering 95% of homeowners say they feel when their home is organized that their life is organized, according to a new MasterBrand Cabinets home organization survey. The nation’s leading cabinetry manufacturer conducted a survey of more than 1,000 U.S. adult homeowners ages 25-65, revealed today.

Stores can Cater to Pet Owners’ Desire to Throw Their Fur Babies Parties

Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets’ birthdays in their homes and on social media. The current generation of pet owners isn’t holding back when it comes to lavishing attention on pets, and they’re especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.

85% of Millennials Use OTT Video Services

New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players’ strengths and weaknesses in the space.

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