Category: Purchase Intent

Number of Adults Cohabiting Continues to Rise

As marriage rates have fallen, the number of U.S. adults in cohabiting relationships has continued to climb, reaching about 18 million in 2016. This is up 29% since 2007, when 14 million adults were cohabiting, according to U.S. Census Bureau data. “Roughly half of cohabiters – those living with an unmarried partner – are younger

Watch Market Faced with Opposing Generational Demands

Less than half of U.S. consumers wear watches, whether daily, occasionally, or limited to special occasions, reports The NPD Group. According to the Consumer Watch Report, a recent report from NPD and their partner, CivicScience, Baby Boomers tend to be daily watch wearers, making them a core consumer for the market, but this segment is displaying the most vulnerability and erosion in sales.

Major Appliance Shoppers Expect Discounts

Seventy-six percent of Baby Boomers will not pay full price when shopping for home electronics, home appliances, furniture, smartphones and vehicles, according to the first in a series of reports by First Insight, a technology company transforming how leading retailers make product investment and pricing decisions.

Halloween Spending to Reach Record $9.1 Billion

With more people celebrating, Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up 8.3 percent from last year’s previous record of $8.4 billion.

Consumers are Rediscovering their Dining Rooms

For many overscheduled families, “dining” has been reduced in recent years to grabbing a plate of food at a kitchen island or on an ottoman in front of a screen. Even in homes that have a separate dining room, the table is regularly commandeered for homework. But there are signs that we are heading back to the dinner table, designers say, according to a piece in Washington Post.

Jump-Start Small Business Saturday with These Ideas!

Since Small Business Saturday’s founding, it’s been a powerful opportunity to reconnect with customers — and boost sales. A whopping $16.2 billion was spent on Small Business Saturday in 2015 — a 14 percent increase from the year prior. It’s likely that this number will only grow, too. Think strategically and find approaches that hopefully can help strengthen relationships and business all year long. offers some Small Business Saturday ideas to get started.

At Bridal Shows: Couples Spend More Per Guest for Unforgettable Experience

Eight of the 10 top dates to get engaged occur during the holidays, with Christmas Day coming in at No. 1, according to WeddingWire. Valentine’s Day is No. 2, followed by Christmas Eve. The wedding-planning process can be overwhelming, and bridal expos can help with a jumping off point. Fortunately, there are a lot of bridal expos and wedding shows planned for the beginning of the new year.

Contractors to Target Homeowners with Best Improvements by Month

Here is a way contractors can be sure home improvement to-do lists never end for homeowners. Use marketing campaigns to encourage homeowners to organize projects by month. There’s always something to be done, but certain times of year are better to tackle specific projects, whether the goal is to save money or sanity, and local business owners can educate homeowners about this.

Millennials Shopping for Ready-to-Assemble Bedroom Furniture

A majority of millennials have bought ready-to-assemble furniture with most citing “it fit my budget” as the main reason for their purchases, according to HFN’s Consumer Speaks survey. Interestingly, a majority make their RTA purchases in physical stores versus online.

Young Adults Most Excited for Black Friday 2017

Mintel’s Winter Holiday Shopping U.S. 2017 market report reveals that iGeneration winter holiday shoppers are the most likely (42 percent) to say they like to shop in stores on Black Friday, nearly double the amount of holiday shoppers overall (23 percent).

Living Room Shoppers Keep it Simple with Selections

Cindy W. Hodnett reports that tried-and-true ingredients for a retail success recipe are front and center in upholstery showrooms at summer market, with manufacturers introducing new variations on consumer favorites.

2017 Houzz Landscaping Trends: Making a Statement with New Front Yards

Houzz study finds landscaping projects are driven by new home purchases; and homeowners use plants to cultivate curb appeal. Homeowners are making significant changes to their front yards, creating landscapes that are distinctly different from neighboring properties, according to the 2017 U.S. Houzz Landscaping Trends Survey.

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