Category: Purchase Intent

Millennials and Gen Z Driving Demand for Non-Traditional Health Care

“Unsatisfied with health care’s status quo, millennial and Gen Z consumers in the U.S. are paving the way for non-traditional care models, such as retail clinics, virtual and digital services, according to results of an Accenture survey.”

Flood Insurance Agents to Promote Policies to Consumers Who Are Unaware of Need

“According to Consumer Reports, in recent weeks, northern Californians have suffered from heavy rain, snow, and mudslides as powerful storms swept in from the Pacific Ocean. Nearby states, including Arizona, southern Nevada, and Wyoming, also felt the impact as flood watches went into effect. Yet the flood season has barely started. While flooding happens all year, it is particularly common in the late spring and summer, according to The Weather Company, a subsidiary of IBM.”

Book Store to Promote Titles to 47% of Consumers Who Want Printed Materials

“According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%).”

Food Marketers to Promote Shelf-stable Breakfast Food and Boxed, Prepared Dinners to Millennials

“Compared with Generation X and older generations, millennials are at the start of their adult buying journeys,” reports Nielsen. “And as a result, this generation’s spending power is only going to increase over time. So while some of the buzz around this group’s digital savviness has faded, this group’s growing spending prowess isn’t something that marketers should lose sight of.”

Movie Theaters Can Grow Sales With Friends-Night-Out Promotions

Men may want romantic partners to be their valentine, but when it comes to hanging out, dining or even going on a cruise, they tend to have more fun with just about anyone else.

Office Supply Stores Target Traditional Writers with Up-to-Date Pens

In celebration of International Correspondence Writing Month (InCoWriMo), Pilot Corporation of America (Pilot Pen) is sharing new and surprising insights about the ongoing importance of writing by hand and connecting via the written word. Their recent survey revealed that although digital devices continue to play an ever-increasing role in our everyday lives, more than 80% of respondents still hand write every day.

83% of U.S. Adults Celebrate St. Patrick’s Day

“Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. That’s the highest level in the survey’s 14-year history, up from last year’s previous record of $5.3 billion.”

77% of Pet Owners Rely on Pet Boarding Services

“Holiday time means gathering friends and family and increasingly that includes the family pets. But that can mean drama for both the pet owners and their hosts if rules and responsibilities aren’t clearly laid out. Ipsos polled 1,003 Americans on their attitudes about whether they allow friends and family to bring pets to their homes, how they’ll travel or not with pets and how pet owners accommodate their pet needs in other people’s houses.”

More Consumers, Both Vegetarian and Omnivores, are Eating Plant-Based Protein

“Case shipments of plant-based protein from broadline foodservice distributors to foodservice operators increased by 20% in the year ending November 2018 compared to year ago with all Census regions showing double-digit growth, reports The NPD Group. The West Census Region represents the most plant-based protein volume and case shipment growth followed closely by the South Census region, according to NPD’s SupplyTrack.”

40% of Consumers Replace TVs to Get Bigger Screens

“Looking to purchase a bigger TV to replace your current model? You are not alone. According to the TV Ownership Trends Report from NPD Connected Intelligence, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches, with 15% of those made up by TV screens 60-inches and larger.”

Americans to Eat 8.9% More Beef This Year

Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15% since 2012.

Video Game Console Sales Continue to Rise

“According to the Q3 2018 Games Market Dynamics: U.S. report from leading global information company The NPD Group, overall total industry consumer spending on video gaming in the U.S. reached $9.1 billion in the third quarter of 2018 (July-Sept.), an increase of 24% compared to the same time period last year.”

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