Category: Purchase Intent

Unlimited Data Plan Users Consume 67% More Cellular Data

According to the latest NPD Group Connected Intelligence Smartphone and Tablet Usage report, cellular data usage among consumers with unlimited plans is 67 percent higher than those with limited plans. Limited plan users instead rely more on Wi-Fi access. Over the last three months, limited plan users consumed eight percent more than their unlimited plan counterparts, with a spike of 18 percent more Wi-Fi usage in October.

Travel Trends Cruising into 2018

While travelers can certainly sail to the warm climes of the Caribbean in 2018, there are a host of other sailing vacations in store as well. Experts see trends in sailing rivers, gambling, immerse experiences, short hops and world-class entertainment. Families can travel to child-friendly spaces or book luxury cabins.

Smart Watches and New Product Categories Gain Traction

The overall wearables market is expected to grow from 113.2 million shipments in 2017 to 222.3 million in 2021 with a compound annual growth rate of 18.4%, according to the International Data Corporation Worldwide Quarterly Wearable Device Tracker. The most popular wearables to date have been basic wristbands like the Xiaomi Mi Band or Fitbit Charge.

Restaurants Pass Go, Collect $200 with Board Games

People love to play games while noshing on their favorite snacks, so it’s no surprise that the foodservice industry has hopped onto the trend. Board game cafés and bars have been appearing in major cities, where guests can enjoy a game of Cards Against Humanity with their coffee or beer, according to FSR Magazine.

Golfers Tee Up for These Travel Trends

The self-proclaimed golf travel guru sees some burgeoning trends in golfing vacations. He has this to say about emerging destinations: “For those seeking new golf travel frontiers, countries increasingly bullish on golf as a lure for tourists include South Africa, New Zealand, Bulgaria, Korea, Vietnam, Mauritius, St. Kitts/Nevis and Malaysia.”

Hitwise Shows How to Reach Neighborhood Newcomers

According to one estimate, movers spend approximately $9,000 per move, Hitwise tells us. Movers are not only a high-spending segment, they are also in a transitional stage which makes them more open to finding useful services and developing new brand loyalties.

Indie Eyewear Brands Disrupt Category, Appeal to Different Fashionista Set

Accessories, however secondary they may be perceived by the general public, are the bread and butter of luxury labels, Forbes reports. So how does an independent firm compete? Won Lee, CEO of Gentle Monster, says: “Now there’s a proliferation of eyewear brands, including independent ones like us, due to the expectation on fashion brands to have their own eyewear lines—much like fragrances.”

She Sheds and Backyard Bar Sheds Take Category by Storm

“As women report feeling worn out at home and stressed out at work, they’re turning to new ways to escape — in their own backyards,” according to an NBC News report. “Across the country and around the world, women are transforming their backyard potting sheds and structures into “She Sheds.”

Greywater is Going Green and More Smart Trends in Plumbing

Smart technology and green living have been embraced eagerly – from the perspective of homeowners and builders alike. Whether it’s a remodel or a project built from the ground up, more and more, plumbers are being asked to install more efficient and advanced systems. These are some of the latest trends that Tritan Plumbing experts see in smart plumbing technology that combine practicality with a bit of luxury.

Loan Providers Target States with Most College Debt

The amount of student loan debt college students graduate with depends on the state where they go to school, according to a new report from The Institute for College Access and Success. TICAS analyzed data provided by 936 nonprofit and public schools across the country. TICAS looked at how much debt students had accumulated upon graduating with a four-year degree in 2016.

Not Shocking: Engagement Seekers Talk about the Big Day Beforehand

Zola surveyed more than 1,000 newlywed couples to get the details on what they did before they got married. As it turns out, a lot of couples are having the marriage conversation way ahead of the engagement. The survey found that 94% of couples discuss getting engaged in the six months before actually doing so. A full 30% of those talk engagement and marriage at least once a week.

It’s True: Wine Shop Customers Pick Pretty Labels

“Whether consumers are riding the rosé wave or enjoying varietals like chardonnay, merlot or cabernet sauvignon, one thing is for certain: Label design is a key purchase driver in an increasingly crowded wine market,” according to Nielsen research. “With so many options at consumers’ fingertips, wine manufacturers and retailers need to understand the factors that influence wine purchase decisions.”

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