Category: Purchase Intent

Pet Stores to Target the Owners of America’s Overwhelming Number of Overweight Dogs

Ollie, a healthy pet food brand that delivers freshly cooked, human-grade food tailored to each dog, released the results of the Ollie 2018 State of Dogs in America Report. The comprehensive report analyzed data from more than 400,000 dogs to uncover what a dog in America’s household looks like, identifying health, nutrition, and overall activity trends.

How to Target the Parents Who Make Up 42% of Power Gamers

Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers’ viewing, playing, and spending habits, the “Modern Gamer Study,” found that nearly half of all power gamers — those who play 10+ hours a week on PC or console — are parents (42%), while women now make up 33 percent.

Young Consumers Prefer Ethical Wildlife Tourism

World Tourism Day, celebrated on September 27 around the world, shines a light on the social, cultural, political, environmental and economic impact of this trillion-dollar industry. And as young travelers become increasingly aware of these impacts, it is influencing their travel choices for the better.

46% of Americans Think Travel Agents Add Value to Trips

The vast majority of Americans (75%) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.

Millennials are Purchasing Artwork and Utilizing Social Media to Find Their Pieces

Millennials are much more interested in art than previous generations, and social media may be driving their attraction to it, according to a new study conducted by Park West Gallery, one of the world’s largest private art galleries.

College Football Fans Poised to Pay Plenty to Enjoy the Game

Some fans will spend hundreds to thousands of dollars on college football activities this season, from hosting game-day parties to attending the big games. According to a SunTrust survey conducted by Harris Poll, 72% of self-proclaimed college football fans are willing to give up something to save for tickets, lodging, tailgating, team merchandise and other activities.

39% of Shoppers to Switch to Products with More In-depth Labels

A new report released today from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75% are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. When shoppers were asked the same question in 2016 in a similar study by Label Insight, just 39% agreed they would switch brands.

Restaurants to Target Employees with 30-Minute Lunch Breaks

The lunch “hour” may be a concept of the past, new research from staffing firm OfficeTeam suggests. More than half of workers (56%) said their typical lunch break lasts 30 minutes or less.

Restaurants Can Score More Business by Serving Consumers’ Favorite Breakfast Foods

Whether it’s the slurp of a honey banana smoothie or the crackle of fresh bacon, breakfast is what gets many of us out of bed in the morning. A new survey conducted by the National Honey Board highlights how the U.S. does breakfast.

Concert Ticket Retailers to Promote Secure Purchasing Experience

Purchasing concert tickets can be a costly, frustrating and dangerous process due to rampant fraud, hidden fees, scalping and sky-high secondary market resale prices. To examine this issue in depth, Aventus, an open-source blockchain ticketing platform, commissioned a consumer survey and found many aspects of the online ticket purchasing process are discouraging potential concert attendees from going to more events.

Americans to Spend $9 Billion on Halloween Supplies

Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.

Young Gun Owners More Interested in Self-Defense

Younger gun owners report carrying their firearms on them much more frequently than older gun owners, expressing a higher level of support for concealed carry, according to a poll conducted in July by Ipsos in partnership with Newsy for its new special report “Young Guns.”

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