Category: Purchase Intent

Retailers to Promote Pet Products by Humanizing Pets

“Pet is now more than a category, reports Drug Store News. It’s a topic that connects to consumers so viscerally that its power has gone well beyond the pet aisle. It holds the key to customer engagement across the store.”

Women Are Flocking to Off-Price, Specialty Retailers for Jeans

“Women in the U.S. are making more room in their closets for jeans. A total of 364 million pairs of women’s jeans were purchased in the U.S. in the 12 months ending February 2019, more than half of which were bought on sale, according to The NPD Group. The nearly 22 million unit increase compared to the prior year was the primary source of growth for the jeans category overall.”

Retailers to Target the 77% of Americans Celebrating Father’s Day

“Father’s Day spending was estimated to total a near-record $15.3 billion in 2018, according to a study released by the National Retail Federation and Prosper Insights & Analytics. A total of 77% of Americans were predicted to celebrate Father’s Day and spend an average of $133 per person.”

Realtors to Target the 59% of Gen Zers Who Want to Buy Houses

“Generation Z is eager to get on the property ladder. Fifty-nine percent of Americans between the ages of 18 and 23 want to buy a house in the next five years, and more than half have already started saving for one, according to a survey by Bank of America Corp.”

Laser Hair Removal Businesses Save Women 2 Months of Time Shaving

According to a new survey, conducted by ResearchNow, Ideal Image found that women spend 60 days of their lifetime shaving their legs, underarms, bikini area, and more.

Retailers to Promote Spring Sun Protection for Kids

After winter, everyone is longing for the first warm strokes of the sun. But parents heavily underestimate the risks of spring-sun. According to a study carried out by parent magazine Kinderzeit.org, 90.6% of all parents do not protect children correctly, 80% overestimate the length of time their child can spend in the sun safely.

Charities to Target the 27% of Consumers Who Volunteer on Vacation

With temperatures warming up across the country, the countdown to summer travel season has officially begun. This year, as travelers start scouting out destinations, they’re picking places where they can feel good and do good at the same time.

Retailers to Target the 86% of Americans Celebrating Mother’s Day

“Last year, Mother’s Day spending was expected to total a near-record $23.1 billion, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total 86% of Americans celebrated Mother’s Day and spent an average of $180 per person.”

Restaurants to Promote Convenience to Millennial Parents

“Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets.”

Retailers to Promote Products to Keep Children Away from Household Dangers

“Of the more than two million calls to U.S. poison control centers in 2017, 45% concerned kids 6 and younger, according to the latest data from the American Association of Poison Control Centers (AAPCC).”

Retailers Targeting Tax Service Clients Who Plan to Spend Refunds

“Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year.”

16% of Americans Rely on Their Hair Stylist to Learn More about Beauty

“According to a recent online survey conducted by Ipsos on behalf of Allergan, which interviewed adults who are open to going to a professional to improve their appearance, 92% say that looking their best is important for daily activities (e.g career, school, volunteering, errands) and most further believe that the way they look (84%) and the way their body looks (81%) contribute to how successful they can be in all aspects of their lives. Nearly nine in ten also say that looking fit and healthy, and being on trend with fashion and beauty contributes to their confidence (86%).”

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