Category: Purchase Intent

67% of Consumers Plan to Download Mobile Games This Year

Fort Mason Games, a female-led gaming company that designs mobile games to help players relax and de-stress, announced survey results in honor of National Download Day. National Download Day marks the time period when the most apps are downloaded in the entire year; as Americans get smartphones for holiday gifts, they often re-download their apps and broaden their horizons with new ones. Fort Mason Games’ larger mission is to revolutionize mobile games, fostering connection and collaboration instead of competition.

More than 50% of Consumers Prefer to Handle Home Improvement Themselves

Homeowners looking to add personality and individuality to their home are more likely to undertake a do-it-yourself remodel than hire a professional, according to the National Association of Realtors 2019 Remodeling Impact Report: DIY. The report also shows that cash-strapped millennials are the most likely of any generation to take on a DIY project.

Adult Novelty Retailers to Pique Interest of the 53% of Americans with Fetishes

A new survey conducted by adult novelty manufacturer CalExotics at Harvard Sex Week earlier this month reveals that fetishes are much more common than we think. Nearly half of those surveyed say they either have a sexual fetish or believe they have a sexual fetish, and more than 50% have told a partner about a fetish they find interesting. The survey results were gathered during an interactive “Fetishes A-Z” course taught by CalExotics’ resident sexologist, Dr. Jill McDevitt, during a keynote at Harvard Sex Week on November 1, 2018.

Health Insurance Providers to Attract Subscribers by Promoting These 5 Options

eHealth, Inc. released data from an analysis of trends in the Affordable Care Act (ACA) market that shed light on figures from the federal government suggesting that enrollment in ACA health coverage during the current open enrollment period may be lagging behind enrollment figures from last year.

Emergency Services to Promote Their Products to the 50% of Seniors Who Want Them

Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities for independent living solutions at the 13th-annual CONNECTIONS Summit: IoT and the Smart Home on January 8 at CES 2019 in Las Vegas, which concludes with a networking reception, sponsored by Homematic IP.

21% of Americans to Buy Diamond Jewelry by Valentine’s Day

A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%) plan to purchase a diamond between Thanksgiving and Valentine’s Day, with men and millennials most likely to purchase these authentic symbols of love this holiday season. Of Americans who plan to buy a diamond, more than 20 million plan to buy a diamond engagement ring.

Retailers to Take Advantage of the 52% Increase in Fanny Pack Sales

“Sales within the core $18.8 billion U.S. outdoor industry declined 2% in the 12 months ending August 2018, according to The NPD Group. Beneath the surface, however, bags and outerwear have been growth opportunities for this wavering market.”

Travel Businesses to Target the 69% of Americans Desiring Internet and TV-Free Vacations

Many have said it and many more have thought it and seven in ten Americans (69%) say that sometimes, an isolated cabin in the woods without internet and cable TV seems like the perfect lifestyle. Here’s why.

Window Coverings Retailers to Promote Benefits of Dark Sleeping Environment

A survey by YouGov of 16,000 people worldwide reveals that 60% of Americans believe daylight affects their productivity. Fifty-five percent think exposure to daylight affects their sleep. Numerous studies have proven the role of daylight in promoting a good night’s sleep while highlighting the negative impacts a lack of daylight has on health.

60% of Rewards Members Save Their Earnings to Use During the Holidays

Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant.

Retirement Plan Providers to Appeal to Millennial Business Owners

Despite numerous stereotypes about millennials, a new survey by Nationwide reveals they could be more prepared and supportive of planning for the future than Gen X or baby boomer business owners.

Companies to Promote Remote Work Opportunities to Potential Employees

The drive to work may be driving some professionals to quit, suggests new research from global staffing firm Robert Half. More than one in five employees (23%) have left a job because of a bad commute.

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