How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.
Category: Media + Marketing
If your clients are like most businesses these days, they fear category disruption. Who can blame them?
In the world of sales, it’s a problem that comes up time and again. Small businesses can be hard to sell on advertising, often because of restrictive budgets, a slow shift to digital platforms, or a combination of the two. Such was the case for Mark Wert when he approached a local home decorating and remodeling store. The multimedia representative for the Daily Item knew that the storeowner was hesitant to fund any new advertising, so Wert turned to AdMall’s assistance to help plead his case.
As we enter 2019, your clients may be asking themselves whether they should spend more money on promotions or on advertising. Analytic Partners has released its ROI Genome Report to show marketers how they may be missing the mark when they rely on promotions.
Franchisees use up 16 media formats to connect with target audiences in local markets. This spending represents great opportunity for you.
Your online-only prospects and clients face a big challenge. How should they go about promoting themselves? Internet Retailer’s latest digital marketing survey reveals how pureplay digital businesses are advertising.
How do you prefer to take in the country or world’s latest news? You can watch it, read it, listen to it. And, you can watch, read, or listen to both through traditional media and digitally. Even with all the different ways Americans can catch up on the news, Pew Research Center says that there is one clear victor.
If your clients are selling IT, they have to understand what these buyers are looking for. This year’s B2B Barometer from Spiceworks reveals what IT sellers can expect and how they should promote their offerings.
With the holiday season now in the rear view mirror, your clients are looking ahead to what the new year holds. SMB owners told Bank of America analysts what they’ll be focusing on in 2019.
We are a nation of game players, especially on our mobile devices. Marketers are spending huge sums to reach consumers through games. Do your clients know the rules for playing in this advertising arena?