Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.
Category: Media + Marketing
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
In this episode of the Sell Smarter podcast we discuss dangerous sales myths and customer loyalty outside the sale. You can always get more great insights like these every day at SalesFuel.com and from the SalesFuel mobile app!
Creative advertising has long relied on humor and references to cultural touchstones to connect with audiences. As we’ve been reminded over the past several years, humor often comes at the expense of a group which is being “othered” and may have a history of being harassed and victimized.
At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.
There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.
Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?
An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.
With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.
If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.
B2C companies average 65% – 85% in customer experience index ratings, while B2B companies score under 50 percent. Here’s what we can learn from B2C companies to close that gap.