News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.
Category: Media + Marketing
Sharon Gillis is a savvy industry veteran. And once a year, the Digital Marketing Director for WSBT-TV has the chance to present to a local HVAC advertiser and earn their business. If the pitch fails to impress, you lose your shot at a making a sale for an entire year. In other words, you only get one chance.
It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.
Consumers definitely like the convenience of online shopping, but they’re not giving up on their favorite local stores. During these good economic times, consumers are spending plenty of money at specialty stores and at their local malls.
BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.
Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
“My favorite thing about AdMall is that it only takes about a minute to pull a report. The information that I get from the report hands down gives me all […] I need to start a conversation about a client’s digital marketing,” said Burgess. “It leads to a deeper conversation that allows me to discover the pain points of their current situation and the selling points that I need to focus on.”
They’re always looking up where to shop and where to eat out on their phones. Your clients must be optimized on mobile, or they’ll lose potential business.
Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.
Erica Costa, a strategic media consultant for Excelerate Digital, had to find a creative way to help a local big-name motorcycle dealership. While the business had done well in the past, it was now facing a new reality in which its primary consumer base was aging out of the two-wheel market.