Category: Media + Marketing

Are Your Clients Balancing Ad Integration with Customization?

Over half of folks believe ads fit well across formats, and they think ads tell good stories. These findings bode well. But, about 70% of people say ads are everywhere now.

Are Your Clients Spending Enough on Traditional Ads?

While the experts are all excited about shiny new media objects, the rest of us are commuting to work, waiting on customers at the store counter, or cleaning house. At the same time, we’re also using traditional media.

3 Search Optimization Methods for 2018

Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?

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All-New Sell Smarter Video Debut!

In this episode of the Sell Smarter podcast we discuss dangerous sales myths and customer loyalty outside the sale. You can always get more great insights like these every day at SalesFuel.com and from the SalesFuel mobile app!

Are Your Clients’ Ads Connecting with the Wrong Cultural Touchstones?

Creative advertising has long relied on humor and references to cultural touchstones to connect with audiences. As we’ve been reminded over the past several years, humor often comes at the expense of a group which is being “othered” and may have a history of being harassed and victimized.

SMBs Express Record Optimism, More Interest in Digital Advertising

At the end of 2017, the small business optimism index stood at 104.8. The only other time the index has been nearly this high was in 2004, when it reached 104.6.

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

3 Tips to Make the Most of Email

Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?

Cable Ad Cord Cutter Plugs Back in with Record Sales Month

An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.

Are Your Clients’ Hispanic-Targeted Ads Making Their Mark?

With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you’ll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

B2B vs. B2C Customer Service

B2C companies average 65% – 85% in customer experience index ratings, while B2B companies score under 50 percent. Here’s what we can learn from B2C companies to close that gap.

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