Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.
Category: Media + Marketing
Digital marketing proponents would have us believe, Chicken Little-style, that the sky is falling on traditional advertising. While there has been significant attrition for some formats, TV is still doing fine.
Smart speakers and stereos at home, car radios, and phones and computers when out of the house. Today, Americans rarely have to be without the radio if they don’t want to be.
Autumn is a tough time to sell advertising, when most companies have long since solidified their yearly budgets and are already looking to the next year. That didn’t deter Ashley Reetz, a Media Consultant for KOAA-TV. Reetz took a chance, along with a page from the AdMall playbook, when she decided to call a local performing arts company.
Between 2% and 4.3% of grocery buying now happens through digital channels. As consumer behavior changes, CPG marketers, largely comprised of grocers, are trying new tactics to reach their audience.
At least 70% of surveyed businesses say they’ll increase digital ad budgets in 2019, and they’re particularly bullish about search.
Traditional TV may not have a growing audience, but advertisers still perceive the medium as an important part of their marketing mix.
Beth Dock, an account executive for Comcast Spotlight, is no stranger to success. With AdMall’s help, she closed a sale with a car dealership earlier this year that was worth nearly $50,000. Hoping to go for a double feature, Dock next went knocking on the door of a local dental company specializing in dentures and implants.
It that’s time of year. If you want to pitch new ways to offer value to your clients, and secure more work for 2019, check out the survey results from Sizmek.
Are you struggling to help your clients see the benefits of using both SEO and SEM? Here’s some advice on the topic from search expert Martin Reed.
Just when your clients think they have content marketing all figured out, another study comes along to challenge their strategy. The 2018 Digital Content Survey from Altimeter contains surprising insights on what marketers have to say about their content strategies.