Category: Media + Marketing

Most Americans Trust Local News More Than National

News reported by local TV stations and newspapers is trusted by about 75% of Americans. Specifically, 76% trust local TV and 73% have confidence in local newspapers.

HVAC Client Heats Up With $56,000 Ad Buy

Sharon Gillis is a savvy industry veteran. And once a year, the Digital Marketing Director for WSBT-TV has the chance to present to a local HVAC advertiser and earn their business. If the pitch fails to impress, you lose your shot at a making a sale for an entire year. In other words, you only get one chance.

Department Stores Count On TV Ads, E-commerce to Build Sales

It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.

Consumers Driving Big In-Store Revenue Increases

Consumers definitely like the convenience of online shopping, but they’re not giving up on their favorite local stores. During these good economic times, consumers are spending plenty of money at specialty stores and at their local malls.

How To Make Your Small Market Media Sales Quota in 2018

BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

Digital Audit Convinces Oncology Advertiser to Switch Vendors for $95,000 Sale

“My favorite thing about AdMall is that it only takes about a minute to pull a report. The information that I get from the report hands down gives me all […] I need to start a conversation about a client’s digital marketing,” said Burgess. “It leads to a deeper conversation that allows me to discover the pain points of their current situation and the selling points that I need to focus on.”

Do Your Clients’ SEM Stats Look Like This?

They’re always looking up where to shop and where to eat out on their phones. Your clients must be optimized on mobile, or they’ll lose potential business.

Here’s What Your Clients Should Tout About Bricks-and-Mortar Stores

Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.

CMO Survey: Digital Marketing to Grow to 54% of Budget in 5 Years

Businesses anticipate increasing their marketing budgets by 7.5% in the coming year. This news comes from the August 2018 CMO Survey sponsored by Duke’s Fuqua School of Management, Deloitte and the American Marketing Association.

Are You Using These Dangerous SEO Tactics?

“Black-hat” and “gray-hat” tactics (“techniques that attempt to achieve quicker results by flouting the search engines’ guidelines”) are increasing in popularity in the SEO community. Sounds a bit risky, right? That’s because they are.

Media Consultant Revs Up For Massive $86,400 Sale

Erica Costa, a strategic media consultant for Excelerate Digital, had to find a creative way to help a local big-name motorcycle dealership. While the business had done well in the past, it was now facing a new reality in which its primary consumer base was aging out of the two-wheel market.

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