There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.
Category: Media + Marketing
If you’re selling media, you’ve probably encountered prospects who think they don’t need to advertise. Or maybe you’ve got clients who are cutting back on advertising because they don’t think it’s helping them increase the bottom line.
The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.
Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.
Name recognition goes a long way and will attract customers far and wide. So how can smaller, local businesses hope to compete? Jordan Estes, of the Statesville Record and Landmark, had this question on her mind when she approached a motorcycle dealer in his town. The owner had been losing clients to big box retailers in the area, but Estes had a plan.
Consumers are getting a little burned out on loyalty programs. They still sign up for these programs, but they aren’t using them like they used to.
It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?
How can advertisers possibly ignore optimizing their voice search efforts when 90% of consumers are using voice assistant? Not only that, according to an article on Search Engine Land by Greg Sterling, 41% of those users conduct at least one voice search every single day.