This month’s Sell Smarter! Award Video features Matt Scentner of Comcast Spotlight.
Category: Media + Marketing
With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.
Consultancies are start to pitch their media buying expertise through the use of technology. While agency business in some industries may be significantly impacted, health care marketers have not yet shifted business to these consultancies.
Local TV stations have expanded their news reporting to their websites and mobile apps. People are paying attention. So are advertisers.
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.
BrandMuscle’s 2018 State of Local Marketing report explains what small businesses need in terms of marketing support from their brand partners. Here’s how you can help clients get what they need.
At this point, many small publishers feel like they’re David up against Goliath as they watch their ad business being gobbled up by Facebook and Google. But media sales reps and publishers have ways to fight back.
It’s not nice to fool consumers. In fact, they will hold a grudge after a business doesn’t play fair with them.
For some, making SMALL talk is NOT EASY. If it doesn’t come naturally, HubSpot writer Asia Frost says it’s all much easier than you THINK. She shares strategies to use when faced with the task of small talk.
Whether it’s a billboard on the side of the road, or the screen in the movie theater, ads in these environments are memorable. That’s one reason advertisers continue to increase the budgets they allocate for all forms of out-of-home marketing.