Category: Media + Marketing

Video! AE Travels The World of Co-op to Connect with Bike Shop

This month’s Sell Smarter! Award Video features Matt Scentner of Comcast Spotlight.

eMarketer – 58.3% of Digital Display Ads This Year Will be Native

With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.

Health Care Marketers Seek Agency Efficiency and Innovation

Consultancies are start to pitch their media buying expertise through the use of technology. While agency business in some industries may be significantly impacted, health care marketers have not yet shifted business to these consultancies.

Are Your Getting Your Share of Local TV Mobile and Online Video Ad Revenue?

Local TV stations have expanded their news reporting to their websites and mobile apps. People are paying attention. So are advertisers.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here’s why radio is a good addition to any ad campaign.

Local Sales Manager Utilizes AdMall PRO’s Digital Audit to Overcome Cold Account

Recently, Local Sales Manager Will Butler sought the help of AdMall PRO’s Digital Audit and presentation tools to show his client, a community college, their digital footprint and also how to improve their website.

How to Help Clients Access More Co-op and MDF Funds

BrandMuscle’s 2018 State of Local Marketing report explains what small businesses need in terms of marketing support from their brand partners. Here’s how you can help clients get what they need.

How Small Media Companies Can Beat Tech Giants

At this point, many small publishers feel like they’re David up against Goliath as they watch their ad business being gobbled up by Facebook and Google. But media sales reps and publishers have ways to fight back.

How Much Business Are Your Clients Losing Because of Bad Directory Listings?

It’s not nice to fool consumers. In fact, they will hold a grudge after a business doesn’t play fair with them.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here’s who they are and how to advertise to them.

New Video! Smarter Small Talk

For some, making SMALL talk is NOT EASY. If it doesn’t come naturally, HubSpot writer Asia Frost says it’s all much easier than you THINK. She shares strategies to use when faced with the task of small talk.

OOH to Continue Its Gains

Whether it’s a billboard on the side of the road, or the screen in the movie theater, ads in these environments are memorable. That’s one reason advertisers continue to increase the budgets they allocate for all forms of out-of-home marketing.

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