Retailers believe their in-store sales will shrink 14% in the next 12 to 18 months. This kind of statistic should set off alarms for your clients.
Category: Media + Marketing
On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.
Just outside the Rochester, NY metro area, a mom and pop style auto dealership was starting to lose its foothold. Although the company had been in the family for generations, a crop of larger dealers had moved in to the area and was siphoning a lot of business.
Back to school. No three words strike greater dread in school children. Those same three words add up to excitement and opportunity for your clients.
More consumers are now counting on their grocers to offer prepared meals and home delivery. While shoppers still rely on circulars, they’re also using technology to stay connected with their favorite stores.
Mobile apps can be effective marketing tools. But, businesses need to understand how to optimize their use of apps. The latest research from AppsFlyer can help.
When making sales calls, reps are no strangers to the phrase “cutting costs.” And Desert Sun media sales strategist Lindsay Ortiz was no exception when calling on a local car dealership. The dealership was doing just that, after having recently let go of the marketing agency handling all of its co-op approvals and submissions.
When marketers must move a lot of product in a short period of time, they should advertise great deals. But, the type of promotion they use can drive different responses from consumers. Here’s what they need to know.
Are your clients asking which type of advertising is really catching the eye of the consumers? The results of a new study point to the power of TV and digital.