Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C-Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C-Suite
Category: Leadership + Management
Jason Forrest, founder and CEO at FPG (Forrest Performance Group) is the winner of five international Stevie Awards for his training programs. During a recent Manage Smarter podcast, I asked Jason why so many training programs don’t impact the bottom line as much as business leaders hope.
Are you looking for a way to increase employee satisfaction and retention? One solution many employers have turned to is allowing team members to work at remote locations.
Michelle Tillis Lederman is named by Forbes as one of the 25 Professional Networking Experts to Watch and author of “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.” In this episode, we discuss: How to be a relationship-driven leader; the 7 Mindsets to Grow Your Influence and Impact; the difference between connecting and networking; and how to build strong work relationships and what’s the ROI.
Leadership transparency has also been called business’ “currency of trust.” As you know, trust is the foundation of any relationship.
Too many managers treat goal setting as a one-and-done task. If that’s how you’re establishing expectations for your sales reps, you could be in for major disappointment as the year progresses.
As the boss, it’s easy to get into the mindset that you’re always right. After all, you’ve encountered most of the problems your sales reps are experiencing.
Jeffrey Hayzlett is Chairman & CEO of the C-Suite Network, the former CMO of Kodak and (perhaps best known for being) a celebrity judge on the TV show Celebrity Apprentice for three seasons. He is the best-selling author of “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.” In this episode, we discuss: The definition of The Hero Factor and Hero Leadership philosophy; why you should consider this different model of leadership; the benefits of being a Hero leader; and stories of companies that did not follow this model.
Your team is looking up to you for leadership and inspiration. Are you providing what they need?
This is a encore episode for the short Memorial Day holiday work week. Jessica Ogilvie, Ph.D. is an Assistant Professor of Marketing at Marquette University and a researcher on topics including strategic issues related to front line management, sales, and service. Most recently she was awarded the 2018 Excellence in Research Award by the American Marketing Association’s Sales Special Interest Group. In episode 29, we discuss tips for recruiting on college campuses, the differences between what Gen Z and Millennials are looking for from a job, and how to keep young talent from job hopping.