Prospects aren’t opening three out of four of your sales emails. That’s right, prospects only open about 24% of the sales emails they receive.
How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.
Your sales call script is ready, and your confidence is high. The only problem? You reach voicemail. You call back…voicemail. Instead of throwing up your hands in frustration and stammering out a message, you can salvage your attempts.
“Sorry to bother you.” This simple polite phrase is very common, especially among salespeople. But, one sales professional believes saying it has become a bad habit.
You try to address prospects’ needs in your email messages. And, you always include a call to action. Have you also considered the DISC style of the recipient?
The way you begin any form of writing is the key to whether or not people will continue reading. If it’s boring or looks the same as other emails they’ve been opening recently, they’ll skip it before even reaching your primary content.
Reps everywhere have likely experienced awkward silence following a period of communication with a prospect. What happened? Why did the prospect suddenly stop responding? These moments can be tough because while you don’t want to come across as pushy, you’d like to continue the dialogue.
Breakup emails are a final call-to-action that shows you have noticed the client’s silence and are going to respond appropriately. This is the make-or-break. How will they respond?
After the show is over, how do I follow up? Fast. There are companies and salespeople who email quotes, confirmations and copies of orders directly from their exhibit booth to the office of the prospect or customer. That’s real fast.
Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?
One of two things is usually happening when I start working with a client on follow-up. They are either not following up at all or they are following up like is it still 1982.