AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.
Category: White Papers
Read 4 different ideas on company culture.
Our panel of experts come from different backgrounds and have differing views of culture. However, they all agree that culture is important to a workplace. Let these experts cultivate – if you will – some thoughts on culture.
Download this white paper to read what they have to say.
New SalesFuel survey of car buyer purchase intent shows deals and incentives are rarely buying triggers. SalesFuel’s free white paper also shows dealer reputation can make or break the sale.
From SalesFuel’s 2016 State of Media Sales study, we’ve identified 10 of the things that many media sales managers are doing to prevent sales – instead of increase them. How does your team compare? Download the free white paper and find out.
New white paper “The Best Salesperson I Ever Had” identifies top six traits found in sales superstars
Small business owners speak to best salesperson they ever had: six points of differentiation that caused these salespeople to stand out from all the rest.
Co-op advertising is back in fashion again among media sales reps – especially as it pertains to digital. Our AdMall team has created this four-page “quick notes” style white paper to introduce your reps to the concepts, benefits and pitfalls of using co-op funds to pay for additional advertising or digital marketing services.
32% of media sales/executive managers finding it harder to compete with digital pureplays than just one year ago WESTERVILLE, Ohio (March 19, 2015) — The just released white paper that expands on the 2015 State of Media Sales™ survey from MediaSalesToday.com shows the continued upward trend of media sales revenues from digital. 51% of media