Consumers More Active in Purchasing Decorations for Their Homes, Offices
According to a survey conducted by RetailMeNot and The Omnibus Company, a division of Kelton Research, consumers are more active in purchasing decorations for their homes and offices. Of the vast majority of Americans who decorate for the holidays, 86% will spend more money on decorations for the December holidays than on Halloween or Thanksgiving.
Average reported spend per U.S. adult consumer on decorations for the holiday period, include:
- December Holidays (Christmas, Hanukkah, Kwanzaa): $143.10
- 79% of consumers plan to spend money on December holiday (Christmas, Hanukkah & Kwanzaa) decorations this year, with 53% of these consumers spending $100 or more.
- Halloween: $73
- 58% of consumers plan to spend money on Halloween decorations this year, with 78% of these folks spending less than $100.
- Thanksgiving: $68.20
- 54% of consumers plan to spend money on Thanksgiving decorations this year, with 64% of this group spending less than $100.
“Consumers who decorate their homes for the “OctoNovemCember” holidays over these next few months are spending, on average, nearly $284 on decorations for everything from jack-o-lanterns to cornucopia centerpieces to Christmas trees,” said Trae Bodge, senior editor, RetailMeNot.com. “While a fun holiday for all, Halloween trick-or-treating is clearly seen by parents as an event for children and pre-teens.”
The survey found that, on average, adults feel that 14 years old is the age when children should stop going door-to-door seeking candy from neighbors.
With finances still tight, many Americans who plan to dress up for Halloween will make costumes themselves.
- Among the 33 percent of adults planning to wear a costume this Halloween, 51% will be buying the entire costume and 49% will be making at least part of their outfits.
- Of the adults making their own costumes, 30% are doing so because they either can’t afford to spend money on a costume (18%)or they don’t want to spend money on a costume (12%).
- 87% of parents whose families will be dressing up for Halloween say that their children’s costumes will cost more money than their significant other’s or their own.