Many Consumers are Unaware of Phase-Out of Incandescent Light Bulbs
Public awareness of the federal phase out of incandescent light bulbs is growing, according to the third annual SYLVANIA Socket Survey, released recently. However, most people simply aren’t aware of the looming phaseout of most old-fashioned incandescent light bulbs by 2014.
Beginning in 2012 with the 100-watt bulb, 36% of Americans reported that they are aware of the phase out – up 10% from 2009. While a large majority still uses incandescent bulbs, 60% plan to switch to light-emitting diode (LED), compact fluorescent (CFL) or halogen varieties when the phase out begins in 2012. Overall, the public appears to be optimistic toward the changes ahead: 59% of respondents reported that they excited that Americans will soon use more energy-efficient lighting solutions.
“We are seeing a positive and evolving perspective from consumers as they become more educated about the phase out and anticipate the next-generation of lighting,” said John Salerno, OSRAM SYLVANIA Consumer Lighting vice president and general manager.
As consumers anticipate transitioning to newer technologies, 91% agree the bulb’s brightness is the most important feature of their lighting purchase, followed by bulb longevity (88%) and energy efficiency (85%).
CONSUMERS ALREADY EMBRACING NEW LIGHTING TECHNOLOGIES
- The majority of households already use at least one CFL, over one third use halogens and some consumers continue to adopt LEDs.
- Next to incandescent bulbs, CFLs take the lead in consumer adoption with 72% of American households using at least one bulb.
- Trailing behind the popular CFL, 39% of respondents use halogen bulbs in their home.
- LED adoption grew to nearly one household in ten (9%), with 81% of Americans reporting they have heard of LED bulbs.
INCREASED AWARENESS, PROACTIVE PREPARATION FOR THE PHASE OUT
- In response to the 100-watt elimination, most respondents plan to switch to a new technology bulb, such as LED, halogen or CFL.
- Less than one-third (23%) plan to switch to a lower wattage incandescent.
- Only 13% plan to save up or “hoard” 100-watt incandescent bulbs, a consistent statistic with the 2009 socket survey findings.