The word objection in sales is totally misunderstood. To most salespeople an objection (price is too high, have a satisfactory supplier, we spent our whole budget, yada, yada) is a reason the prospect is not buying and it’s met with dismay and disappointment.
You never have a second chance to make a first impression. Truer words were never spoken – especially in the world of sales. If you want a prospect to trust you, says Mike Renahan, you’ve got 30 seconds to do all the right things.
When planning your pre-call research, consider who you'll be talking with. Narrow your lead base to the people who will likely buy your product or service. Then, organize your call lists by industry as these prospects will likely be facing similar problems so you'll get more mileage out of your preliminary research.
Empathy is an extremely important trait to have as a salesperson, but it’s not always the best problem solver. Younger consumers would rather have solutions than empathy when they need help.
Just like actors, even the best, most experienced salesperson benefits from some script review, rehearsal, and coaching. Here are the 11 biggest sales presentation mistakes that I see on the sales stage and what you can do to avoid them.
When you offer choices that vary by price, prospects are likely going to select the mid- or low-priced option. Often, reps will offer three tiers of pricing to put less pressure on the prospect. And, usually, the highest-priced option is never chosen--and that potential revenue is lost.
If you are on the phone, on a webinar, or in person, and you have a few minutes with the executive, what do you say to keep on track and be professional? Here is an invaluable framework. Adapt it to your situation, and boost your confidence and credibility.