A recent SalesForce survey that found 80% of business buyers expect companies to react and respond to them in real time. Does your current sales process allow for this? What is is the buyer’s journey like with your company?
Some clients insist on talking to a human, while others prefer digital service. How should you choose which option to offer?
Social media can be a double-edged sword. You can score more sales if you know what you're doing, or you could lose an important client because of a careless error. Clark Owen tells you what you need to know to make the most of these tools.