For salespeople, every touchpoint is an opportunity to sell. Even emails, which are usually used for brief communications, can persuade a prospect. Unknowingly though, reps may be weakening their sales emails by making simple copywriting mistakes.
When a prospect asks me a yes or no question, I never answer yes or no. When a prospect asks me any question, I always answer in the form of a question.
You’re probably aware of quite a few sales myths, but now, there’s research that actually reveals why these myths don’t hold up. A new white paper from RAIN Group Center for Sales Research disproves five common prospecting myths by revealing insights from a recent survey of buyers and sellers.
Tired of the old standard methods of prospecting? If you’re looking to get a bit more creative when seeking prospects, there are some ways you can shake things up. Apart from gaining a fresh perspective, it’s also important to switch up the prospecting routine to open up opportunities.
The sales process can be a long and arduous journey. Depending on the situation, what might start with a prospecting call in February could easily not close until March of the following year. With that kind of time spent, there’s nothing more frustrating than getting 99% of the way through a sale, only to watch it fall apart at the last minute.
There’s a lot that can go wrong over the course of your sales pitch. Your own speaking habits make up one of those factors. Here's how not to drive clients away using only your voice.