As businesses engage in planning for their future, workforce planning services seek to fill the talent management niche. Workforce planning encompasses identifying and managing the talent pool necessary to help employers meet their goals. Industry operators have noticed an increased demand for their services and attribute this growth to:

  • Industry maturation and growing acceptance by employers regarding the need for workforce planning
  • Economic stress on employers
  • Strategic planning by employers which increasingly links the need for talent across all departments

Industry thought leaders believe that workforce planning continues to be crucial during the economic downturn. Employers must be able to manage the talent pool to react quickly to changing business conditions. A variety of consulting companies have begun to advertise their workforce planning expertise while other companies have developed business software applications to meet this need. Are there businesses in your market area that specialize in workforce planning and need a fresh BtoB campaign to increase their client base?

[Sources: Korn Ferry and Newman Group release, 2.27.2009; Sullivan, John, Workforce Planning,, 2.23.09]