SALESFUEL TODAY

Can Driving Instruction Can Aid the 35% of Teens Who Still Drive Distracted?

by | 2 minute read

“TeenSafe, the first and leading independent smartphone monitoring service for parents, has released the top distracted driving facts and statistics for 2018 as part of the National Safety Council’s Distracted Driving Awareness Month.”

“Crashes remain the leading cause of death among teens in the U.S., with device distractions being a major contributor. A recent American Automobile Association poll revealed that 94% of teen drivers acknowledge the vast dangers of texting and driving, while 35% of those polled admitted to still committing the act.”

Luckily, adults of all ages plan to pay for driving instruction/lessons for themselves or their kids within the next year, according to AudienceSCAN. Hopefully these lessons will instill the fact that distracted driving is dangerous. Eighteen- to 24-year-olds are 74% more likely than other adults to pay for these services, and are perhaps buying for themselves. Nearly 25% of 35 to 44 years olds surveyed also plan to seek out lessons. Driving instruction buyers are 136% more likely than other adults to have kids around driving school age (13-17) that they may be purchasing the services for.

“It takes only three seconds for a driver’s attention to be diverted for a crash to occur – an issue that is exacerbated in teens who don’t have years of driving experience. Some other dramatic statistics include:

  1. 20% of teens and 10% of parents cite they have extended, multi-message text conversations while they’re behind the wheel.
  2. An additional passenger with a teen doubles the risk of getting into a fatal car crash. If two or more passengers are present, the odds become five times higher.
  3. A poll shows that 77% of adults and 55% of teenage drivers believe they can easily manage texting while simultaneously navigating the road.
  4. 80% of car crashes are attributed to a driver being distracted or not paying attention.
  5. Approximately 660,000 drivers use their smartphones while driving during daylight hours, creating a large potential for crashes and fatalities.”

These consumers can be reached by, you guessed it, mobile advertising. 75.7% took action after seeing an ad through a mobile app or text message in the past 12 months. They’re also 89% more likely than other adults to take action based on pre-roll video ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

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Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.