Is there a way to improve business results for realtors in this strained housing market? Baylor University professor Dr. Chris Pullig published a study that indicates lead generation activity is key.
Specifically, Pullig recommends using a mix of 60% seek and 40% attract lead generation in a difficult market.
- Seek activity includes non-traditional venues such as networking and referrals.
- Attract activity includes direct mail and other advertising.
Read the entire study to obtain the media mix currently being used by industry professionals and then approach realtors in your market with fresh ideas.
[Source: “A Survey of Real Estate Professionals,” Baylor University Release, Summer 2008.]