As you search for new clients in 2009, consider pinpointing geographic regions and business categories that have not been hit as hard as others by the economic contraction. The latest McKinsey Quarterly offers a fine overview of strategies that both B to C and B to B marketers can use to find new clients. In addition, analyst David Court notes that marketers have indicated widely varying downtown statistics by region:

  • Great Lakes 25%
  • West 17%
  • Southwest 15%
  • Northeast 13%
  • Southeast 12%
  • Midwest 5%

Court also reminds readers that consumer cuts in spending will vary widely by category.  Surveyed consumers indicated they are least likely to cut back on the following:

  • Food
  • Health
  • Education

Read the rest of Court’s analysis in McKinsey’s latest quarterly newsletter here.