If you’re ready to face 2009 with a fresh attitude and new ways to approach clients, check out Internet Retailer‘s Hot 100 List. The businesses appearing on this list have distinguished themselves by interacting with customers in unique and innovative ways. Examples of innovative interaction include:
- Matching recommended toys to children with specific personality types.
- Boosting sales of hunting and fishing products by allowing users to describe their successful experiences using the products.
- Adding entertainment such as Halloween contests.
- Answer consumer questions about how to use the products and build an online community.
These expanded interactions have all led to increased sales for online vendors. Browse the list of Internet Retailer‘s Hot 100 and then brainstorm innovative online campaigns for 2009 with your clients.[Source: Internet Retailer, December, 2008]