BY Rachel Cagle
Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year. This is according to a study conducted by Discover and laid out by ZD Net writer Eileen Brown. Contrary to what you may be thinking, it’s not the older generations who are fueling this high percentage. By age, here are the percentages of adult consumers who plan to do more holiday shopping this year:
- Millennials: 35%
- Gen Zers: 33%
- Gen Xers: 26%
- Baby Boomers: 16%