How to Leave the Perfect Voicemail

by | 2 minute read

Your sales call script is ready, and your confidence is high. The only problem? You reach voicemail. You call back…voicemail. Instead of throwing up your hands in frustration and stammering out a message, you can salvage your attempts. Sales professional Marc Wayshak has some great tips for leaving voicemails that will get you a call back. If you’ve never given much thought to messages, you might want to check out his tips.

Keep it mellow. Your tone can have an impact on whether a prospect wants to return your phone call. Being overly enthusiastic immediately can make you sound like the stereotypical disingenuous salesperson.  Instead, try not to overreact and instead, focus on using a mellow, kind tone, which will paint you as a real person who is interested in helping.

Get to the point. Cut out the generic small-talk that so many reps use to open a call. Stand out from the rest by immediately stating your name and the reason for your call. Not only will it set you apart, it will also show that you value the prospect’s time enough not to waste it.

Show your knowledge. “When you do your prospecting, show that you’ve done some homework and have a purpose for your call,” writes Wayshak. “Don’t just check in. Don’t call just to pick their brain.” Use this opportunity to present value to the prospect, such as sharing interesting industry fact that pertains to his or her business. Or, briefly present one way your product or service could help tackle a pain point.

Check out Wayshak’s full article for his other tips. Then, when it’s time for your next prospecting call, prep beforehand for the chance that you might have to leave a voicemail. By changing how you approach sales voicemails, you can increase the rate at which your calls are returned.   

Jessica Helinski

Jessica Helinski

Jessica is a senior research analyst for SalesFuel focusing on selling to SMB decision makers. She also reports on sales and presentation tips for SalesFuel and Media Sales Today. Jessica is a graduate of Ohio University.

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