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In-Game Advertising to Grow 69% by 2013

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As the U.S. videogame industry continues to grow in the next several years, dollars spent on in-game advertising are expected to increase accordingly. By 2013, marketers will spend a total of $681 million on in-game advertising, up from $403 million in 2008, according to a June 2009 forecast from eMarketer. During the forecast period, the relative mix of console/PC-based and Web-based advertising will shift slightly toward the latter, with 75 percent of the total spent online in 2013. A growing number of ad-supported online games are also available to consumers for free. Surveys show that gamers have largely accepted the bargain of free game play in exchange for exposure to ads. This puts marketers in the pole position to make their brands part of the gaming experience through banner and video ads, sponsored sessions, product placements or other vehicles.

C. Lee Smith

C. Lee Smith

President/CEO at SalesFuel
C. Lee Smith is the President/CEO of SalesFuel - a firm he founded in 1989 with the mission to empower media sales professionals to help their advertisers make intelligent decisions on how to spend their marketing dollars. He is a graduate of Ohio University with an Executive Leadership Certificate from Cornell University. He is also one of the world's few (Jeffrey) Gitomer Certified Advisors for consultative sales.
C. Lee Smith

@cleesmith

Official account for @SalesFuel Founder and CEO C. Lee Smith. Speaker, entrepreneur, author, sales and culture expert, leadership and management consultant.
We need to get you sponsorship from NetJets! https://t.co/qIJf74M5aR - 2 days ago
C. Lee Smith