Increase in Institutional Media Use Predicted for 2008 and Beyond
Traditional retail advertising may be having a tough year but it is being partially offset by spending in two key areas: Professional & business information services and education & training media. Veronis Suhler Stevenson predicts that employees will spend more time with media as they seek out training and professional information, especially in BtoB magazines.
The take-away message from this report is that companies which sell new products and services to businesses must continue marketing in trade journals and online to reach their target market.[Source: Veronis Suhler Stevenson release 8.05.08]