Information Technology Vendors to Up SMB Marketing
Late last month, I blogged about IDC’s forecast on the rising sales and marketing budgets for IT vendors. Industry leaders noted that businesses often purchase more equipment and services as the end of the calendar year approaches. Another study by Spiceworks indicates that industry optimism this year is spreading to the small and medium sized business (SMB) sector as well.
The company’s semiannual report on technology targets businesses with fewer than 1,000 employees. The topline findings in the report indicate that the average SMB will increase its IT spending by 4% by the end of 2010. Specific findings are as follows:
- Amount of budget allocated to hardware: 42%
- Amount of budget allocated to software: 35% (anti-spam, virus software will be in demand)
- Amount of budget allocated to IT services: 23%
- Number of participants planning to upgrade server operating systems: 34%
- Number of participants planning to drop hosted IT service purchases: 14%
- Use or plan to use virtualization by the end of 2010: 68%
The average SMB will spend $121,770 on IT products and services in the second half of 2010.
These are the kinds of numbers that will catch the attention of marketers. Look for them to spend a portion of their advertising targeting the SMB sector between now and December.[Source: The State of SMB IT. Spiceworks.com. September 2010. Web. 7 Oct. 2010]