According to Enterprise Management Associates, IT (information technology) service companies can leverage the existing business environment to develop new revenue streams. The company recently listed a dozen emerging issues for the IT industry. The following three trends could have positive implications for any of your clients who may be selling hardware and software in the b to b market.
- Increased video traffic on networks will nudge companies to update underlying networks to handle the load.
- Solid State Disk products used in data centers contain new must-have technology that will prompt businesses to spend.
- Threats of organized cybercrime and ongoing concern about virtualization security may also cause business owners to increase spending.
Share EMA’s entire list with your clients and discuss opportunities for a new marketing program.[Source: EMA Press release, January 13, 2009]