Lead Generation Mistakes: Are You Making Them?
As I continue to work on my small business marketing efforts, I’m always on the lookout for interesting insights that may help me to see different ways of ‘getting the word out’ about what I do. As anyone who sells anything knows, it’s not always a black-and-white effort to attract serious leads.
Over the weekend, I came across a great piece at EyesOnSales that covered the “Top 10 Lead Generation Mistakes.” Now, consider that the article has a focus solely on selling professional services as you read it, but the concept of the writing can easily be applied to any sales genre.
There’s nothing earth-shattering in this piece, but it’s a good read for getting your mind right on a Monday morning.