Magna Mid-year Ad Forecast Gloomy

by | 1 minute read

Many in the advertising business would love to read some great numbers right now, or even some sort of okay numbers. Unfortunately, a just-released Magna forecast (via MediaLife) indicates that second quarter 2009, which we hoped would be better than first quarter, was bad too. And while everyone’s hoping second quarter might have been the bottom, almost no one thinks a full rebound is looming anytime soon. Some forecasted numbers from Magna:

  • Full year 2009 spending will decline 14.5% to $161 billion
  • First half 2009 spending will be down 18%
  • Declines should slow through 2010

This forecast is worse than their last report, released in December 2008, but then the economy has gotten worse since then. Read the entire MediaLife story here, complete with charts.

C. Lee Smith

C. Lee Smith

President/CEO at SalesFuel
C. Lee Smith is the President/CEO of SalesFuel - a firm he founded in 1989 with the mission to empower media sales professionals to help their advertisers make intelligent decisions on how to spend their marketing dollars. He is a graduate of Ohio University with an Executive Leadership Certificate from Cornell University. He is also one of the world's few (Jeffrey) Gitomer Certified Advisors for consultative sales.
C. Lee Smith


Official account for @SalesFuel Founder and CEO C. Lee Smith. Speaker, entrepreneur, author, sales and culture expert, leadership and management consultant.
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July 16, 2009 Media Usage Tags: