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Mapping Secures $17,000 Buy for Credit Union

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[SCRIPT]

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award – where we honor excellence in media SALES.

Cable company ViaMedia’s Research Coordinator Marc Elmore had a hunch he could target niche customers for a military CREDIT UNION in his region with ADMALL in his arsenal.

“They have a UNIQUE target for their advertising, which is often hard to FIND,” Elmore said.

The credit union he targeted is a large national chain focused on ACTIVE military and VETERAN members. What’s the FIRST thing Elmore turned to to CALIBRATE HIS SCOPE? AdMall PRO and its MAPPING capabilities. Elmore could pinpoint this specific group of potential customers. He pulled PINPOINTS for the credit union’s LOCATIONS and showed where ViaMedia’s coverage ALIGNED with them and their ATMs.

Elmore noted, “I use AdMall DAILY with several other mapping, reporting and ratings software programs.”

The result? Elmore sold the credit union pre-roll ads and cable spots to the tune of $17,000. He says his client is so happy, they’re now running in several of his OTHER markets. Elmore was able to get his client to see the value with the COMBINATION of AdMall’s mapping pinpoints and the AdMall data on credit unions.

Congratulations to Marc, along with the OTHER quarterly Sell Smarter! Award recipients:

Lisa Stutzman of Comcast Spotlight

Jeannie Evans of SuddenLink Media/Altice Media Solutions

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.