Men both outspent women at the lunch counter and were also more likely to eat lunch out, according to a new survey by Visa. Men outspend women on a weekly basis by 44%. Of those that eat lunch out, women spend an average of just under $15 per week and men spend about $21.
SURVEY YIELDS A FEW SURPRISES:
- Shockingly, 1% of people spend more than $50 per lunch or close to $5,000 a year. On the other end of spectrum, 30% of respondents said that they didn’t buy lunch out at all.
- Respondents who said they make less than $25k per year spent more per meal, at $11.70, than those in any other income bracket. In contrast, those earning over $50,000 per year spent an average of $9.60 per meal; a difference of 22%.
Additionally, regional disparities exist between those who eat lunch out as well:
- Southerners lead the regions of the country in spending per week. The average Southerner eats out twice per week, spending $10 each time for an average of $20 per week.
- Westerners mirrored the national average spending $10 per lunch 1.8 times a week for an average of $18 per week on lunch.
- Midwesterners went out for lunch 1.7 times a week and spent only $8.90 per meal. They averaged $15.13 per week.
- Northeasterners ate their lunches out the least often but splurged the most when they did. In the Northeast respondents only ate out 1.5 times a week but spent 14% more per meal than the national average at $11.40 for a weekly total of $17.10..
To learn more about frequent diners, check out the AudienceSCAN report available on the Research Store at ad-ology.com.[Source: “2013 Visa Lunch Spending Study.” Visa. 25 Sept. 2013. Web. 16 Oct. 2013.]